Candidly

Candidly

Financial Services

Student debt solutions that build financial wellness everywhere consumers earn, spend, and save.

About us

Candidly is an AI-driven student debt and savings optimization platform that addresses the full lifecycle of education expenses and empowers people to make simultaneous progress on paying down student debt and building wealth. Candidly partners with leading employers, financial services companies serving the workplace like 401(k) and 403(b) recordkeepers, financial institutions, retirement plan advisors and more, to embed its experience anywhere a user works, banks, or experiences financial services. The platform supports flexible integration options including outlink, SSO, widget integration, and APIs that meet partners where they really are in resourcing, technical debt, and product resourcing/roadmap capacity. Candidly supports multiple branding options including white labeling and co-branding. Candidly understands that education is one of the largest investments most people will make in a lifetime — whether for themselves or their children. Candidly brings compassion, authenticity, and confidence to Americans as they navigate their higher education pursuits — past, present and future. Candidly is backed by leading venture capital and strategic investors including Aflac, Equal Opportunity Ventures, Impact Engine, Rethink Impact, Salesforce Ventures, UBS, Unum, and Vulcan Capital. For more information, visit www.getcandidly.com.

Industry
Financial Services
Company size
51-200 employees
Headquarters
New York City
Type
Privately Held
Founded
2016
Specialties
Employee benefits, Fintech, Retirement benefits, Financial wellness, and Talent acquisition and retention

Locations

Employees at Candidly

Updates

  • We are proud to share that Candidly has been named to Fast Company's list of the world's Most Innovative Companies for 2024. 🚀 80% of Americans with student loans prioritize paying down their college debt over saving for retirement — a tradeoff with devastating consequences for long-term financial security. So when lawmakers first proposed a policy to enable employers to match workers' student loan payments with retirement contributions, we started developing the technology needed to bring such a program to life. And as a result of our proactive stance and steadfast willingness to make big bets in borrowers' best interest, Candidly was ready to help stakeholders operationalize the legislation from the moment it became law on January 1, 2024. Our SECURE 2.0-compliant Student Loan Retirement Match solution is just one example of how innovation drives impact at Candidly, and one of many reasons why we're so proud to be recognized among the world's Most Innovative Companies. Read more here: https://lnkd.in/gjarVdN3

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    5,608 followers

    Student debt can be a daunting, isolating experience — but with trusted, expert guidance, borrowers can feel good about taking the next step on their financial wellness journey. 💪🚀 Case in point: across the Candidly community, users report feeling an average of 77% more confident after meeting with a student loan Coach.

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  • ❄️📸: A behind-the-scenes look at a new interview with Laurel Taylor, Candidly CEO and Founder, filmed in Davos for the World Economic Forum Annual Meeting 2025. Watch the full interview to see an inspiring discussion on the role of AI-driven workplace benefits in transforming financial outcomes for the American workforce: https://lnkd.in/gtH4Jvf2 #Davos #Davos2025 #WorldEconomicForum

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    2,517 followers

    43 million Americans carry student debt — a burden that can have detrimental long-term effects on their financial health and future. While education is often regarded as a path to opportunity, its high cost can hold many back financially, and leave many unable to save adequately for retirement. Through its innovative and intelligent solutions, Candidly is leading the way in modernising debt management through tailored, mobile-first solutions for borrowers. At DAVOS, we sat down with Founder and CEO Laurel Taylor, to discuss how Candidly is paving the way for a sustainable financial future, driven by innovation, compassion and transparency. Thank you to the Acumen team! Ade Osun, Max Critchlow, Katy Allan, Eva Kandri & Presenter Olivia Kinghorst. Watch the interview LIVE on CBS News now!

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  • In a new interview filmed for the World Economic Forum Annual Meeting 2025 — which is convening this week — Laurel Taylor (Candidly CEO and Founder) shares why AI-enabled, personalized digital experiences are essential to empowering the American workforce to move beyond student debt and into financial wellness and wealth. Watch the full interview on the CBS News website: https://lnkd.in/gtH4Jvf2

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    Operationalizing SECURE 2.0 for Partners | Crushing Student Debt | Launching a New Normal in Benefits | Personalized Student Debt Solution

    📽️ 🍿 https://lnkd.in/g6ym5TCk 📽️ 🍿 I invite you to watch and listen in to an inspiring conversation between Olivia Kinghorst of CBS News and I from Davos, filmed for the World Economic Forum Annual Meeting 2025. Olivia and I explore how employers are fundamentally reshaping the financial futures of America's workforce, given their trusted role at the very center of where most Americans experience financial services today - in the workplace, at the intersection of earnings and workplace benefits.  Today, data-informed employers understand an inconvenient truth: there is a cost of entry into the workplace, and it’s generally a college degree.  With a degree comes debt, a pervasive liability burdening employees of all ages and wages.  And while 70% of graduates enter the workforce carrying student debt, they're left to manage it through outdated, analog, and often offline student loan servicer systems and legacy technology that feels more dial-up modem than modern or mobile. Traditional benefits simply weren't built to solve this challenge but recent policy levers were pulled that incentivize employers to empower workers to make simultaneous progress on paying down debt while building wealth, as a new normal in the benefits stack.  Candidly has translated this smart policy into practice. Innovative employers are addressing this critical need by providing their workforce with Candidly's AI-powered student debt and savings optimization platform and are backing it with meaningful tax-advantaged financial support – through student loan repayment contributions and retirement matching on student loan payments.  Together, we are creating a new paradigm of financial wellness. The impact is compelling: participating employees shave an average of six years off of debt, while employers see a 67% reduction in turnover among these workers.  This isn't just another benefit – it's fundamentally changing life trajectories while delivering real ROI for the business. The enthusiasm at Davos confirmed what these pioneering employers already know: when organizations invest in solving their employees' most pressing financial challenges, everyone wins. Watch our CBS News interview to see how we are enabling employers to lead the charge in transforming financial futures. A special thank you to Olivia for diving deep into this crucial conversation, and to the exceptional Acumen team for their partnership in showcasing how employers of all sizes are solving one of the most pressing challenges facing today's workforce. https://lnkd.in/g6ym5TCk #WEF25 #EmployerInnovation #FinancialWellness #StudentDebt #Leadership #AI #retirementsavings #SECURE2.0

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  • People of color continue to face disproportionate, systemic barriers to financial wellness. As we celebrate the legacy of Martin Luther King Jr. today, we’re reflecting on how Candidly’s mission to bring financial stability, security, and wealth within reach — for everyone — is inextricably connected to the continued fight for racial justice.

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  • 📣🎉 Candidly is proud to be featured in Worker Solutions’ network of workplace benefits providers. 

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    76 followers

    We are excited to announce that Candidly has joined the Worker Solutions platform as part of our network of third-party providers offering enhanced benefits and managerial assistance to our clients and their workers. Candidly is the leading AI-driven student debt and savings optimization platform offering student debt solutions that build financial wellness for workers. Inclusive financial wellness benefits like Candidly are imperative to the modern workplace. As the second most common form of consumer debt, student debt spans every age, gender, race, income, life stage, and profession. Candidly, which has helped users collectively save over $1.8 billion, provides a simple solution to support your workers’ financial wellbeing and help reduce their student debt. Worker Solutions is dedicated to finding customized solutions that meet the needs of your workforce. We believe adopting our solutions can measurably improve employee retention, well-being, and productivity, while helping companies attract and retain talent and improve job quality. Candidly brings our clients the best-in-class solution for SECURE 2.0-friendly student loan retirement matching.

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  • We’re proud to be named the Top Vendor for Corporate Student Loan Programs by Shortlister! By partnering with employers to deliver next-gen financial wellness benefit solutions for student debt and beyond, Candidly is enabling the modern workforce to make simultaneous progress towards stability, security, and wealth. Read more about this recognition here: https://lnkd.in/g-9CQ7bY

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Funding

Candidly 7 total rounds

Last Round

Series B

US$ 20.5M

See more info on crunchbase