Parker

Andrew Chang, our PM, recently chatted with the CEO of an 8-figure Food and Beverage brand. They requested a new product feature that's completely genius: A New vs Repeat View in our analytics product. Most people know how important this metric is to track, but I don't know of a single ecom fintech that shows you this data in their UX. When we asked why that would be important to her, her answer was so smart I just had to share it verbatim. In the CEO's own words: "A healthy CPG business is built on customer retention. If you're not tracking the ratio of new vs returning, you don't have your finger on the retention pulse. Repeats spend more money, are easier to sell, and new customers cost 5-6x more on average to acquire than keeping a current customer. In short, investing in repeat business costs less and yields more profit." Important reminder for all of us: Retention trumps acquisition. P.S. If you have any suggestions for how to improve the products we're building at Parker, please reach out. I'd love to hear your thoughts!

Ever wonder how the top 1% of successful DTC brands fuel sustainable growth? The leading kitchenware brand Caraway Home leveraged smarter financing to: 1. Boost monthly advertising spend 3X 2. Grow quarterly Amazon revenue 70% 3. Increase customer purchase 70% YoY How did they do it? Parker. "Parker isn't just a credit card. It's effectively a financing vehicle." - Jordan Nathan, Founder & CEO of Caraway Want to learn more about smart financing for your e-commerce brand? Read the full case study:

It gets me fired up to see how Parker helps e-commerce brands thrive. Here's how immi, the world's first healthy ramen brand, used our platform to achieve 8x YoY growth (!!!): 1. Rolling payment terms We provided immi with 45-day rolling terms, not just a standard 30-day grace period. This allowed immi to hold onto an additional $500,000 in cash, giving them crucial breathing room between inventory purchases and sales revenue. 2. Freed up capital With improved cash flow, immi expanded their monthly marketing budget. They experimented with new acquisition channels and hired ecommerce growth agencies. 3. Tangible results These investments paid off. immi's site conversion rate increased substantially, and they achieved an impressive 8x year-over-year sales growth. 4. Strategic expansion The extra runway allowed immi to bolster their broker ecosystem and hire SDRs, positioning them for retail expansion. 5. Core financial tool Parker became a "non-negotiable" part of immi's financial stack. They now include a carve-out in all financial negotiations to keep using our platform. SUMMARY The right financial tools don't just manage money — they create opportunities for growth. We've published a full case study on our blog if you want to dive deeper into immi's story. Link to the blog post in the comments.

Ever wondered why your P&L shows profit, but your bank account isn't growing? You're not alone. This disconnect stumps many e-commerce founders. Our latest article dives into: • The clash between accrual and cash accounting • Why e-commerce cash flow is uniquely challenging • How to gain visibility into your true financial health Key takeaway: Profitability ≠ positive cash flow. Managing both is crucial for sustainable growth. Learn how to master your cash cycle and make data-driven decisions. Read the full article in the comments. 

Negative cash conversion cycle: it's the holy grail for e-commerce brands looking to grow without external funding. What is it? And why does it matter? It's when you get paid by customers before paying your suppliers. This means your suppliers essentially finance your growth. Why it matters: • Minimizes need for external capital • Maximizes liquidity for growth • Lowers working capital requirements Our latest article covers: • Calculating your cash conversion cycle • Strategies to achieve negative conversion • Real-world examples from successful DTC brands Want to turn your cash flow into a growth engine? Read full breakdown here:

Yacine Sibous recently hopped on the Ecommerce Playbook Podcast (via Common Thread Collective) to discuss: - The unique cash flow challenges e-commerce brands face - Why traditional financial tools fall short for online businesses - How Parker is reimagining credit cards for the digital age Yacine shares insights from his own e-commerce journey and explains how we're helping brands scale smarter. Check out the 13-minute interview! 👇

UPDATE: Last week I announced that Parker, the financial stack for scaling your e⁠-⁠commerce brand faster and more profitably, was paying for 2 e-commerce founders to attend my founder retreat in Santa Barbara August 23-25 Well... we've already had 25 founders enter! But there is still time left... Enter by August 8th! (See comments) Reminder: Parker will cover your event ticket ($899 value) which includes your hotel for 2 nights and 5 meals during the weekend The retreat provides an opportunity to build meaningful relationships with other founders and features a fireside chat with a founder who bootstrapped his company to a $600M+ exit

Switching business banks can be a nightmare. One wrong move could freeze your accounts, disrupt payroll, and tank your cash flow. Yet most founders don't think twice about their banking choice until it's too late... Here are 6 things to look for when choosing a banking solution for your e-commerce business: 1. Clear path to credit Your bank should outline exactly what you need to qualify for growth capital. 2. User experience that doesn't suck Clunky interfaces waste your time. Look for intuitive, mobile-friendly platforms. 3. Fees that don't bleed you dry Hidden fees add up fast. Seek transparent pricing. And don't get me started on those random overdraft and incoming wire fees 🙄 4. Smart interest rates In today's environment, your idle cash should be earning 3-4.5% APY. 5. FDIC insurance that actually protects you As you scale, $250k coverage isn't enough. Work with smarter banks that actually support sweep networks. 6. Analytics and insights Your banking platform should help you understand and optimize your finances, not just store your money. THE TAKEAWAY: Choosing the right banking platform impacts every aspect of your company's growth. We dive deeper into each of these points in our latest blog post: https://lnkd.in/eNFifVjv What other factors do you consider crucial in a banking platform? #ecommerce #banking #fintech

🚨 Attention e-commerce founders 🚨 We've been quietly building something big... Today, we opened beta access to Parker's integrated banking and analytics. What's included: - Up to 4.5% APY on cash deposits - No minimum balance requirements - Millions in FDIC insurance coverage - 2x rewards on all card transactions - Real-time P&L & AI-powered cash flow analysis - No ACH, wire, international wire, maintenance or overdraft fees This platform is designed specifically to help eCom brands scale profitably. We're offering FREE access for a limited time. Learn more here:  https://lnkd.in/eN9tpt4a Parker is a financial technology company, not an FDIC Insured Depository Institution. Banking Services provided by FirstBank, a Tennessee Corporation, Member FDIC.

🚨 Attention e-commerce founders 🚨 We've been quietly building something big... Today, we opened beta access to Parker's integrated banking and analytics. What's included: - Up to 4.5% APY on cash deposits - No minimum balance requirements - Millions in FDIC insurance coverage - 2x rewards on all card transactions - Real-time P&L & AI-powered cash flow analysis - No ACH, wire, international wire, maintenance or overdraft fees This platform is designed specifically to help eCom brands scale profitably. We're offering FREE access for a limited time. Learn more here:  https://lnkd.in/eN9tpt4a Parker is a financial technology company, not an FDIC Insured Depository Institution. Banking Services provided by FirstBank, a Tennessee Corporation, Member FDIC.