Giant Spoon

One of the best ways to ignite fandom in entertainment is to bring the world of the show into the world we already know. For HBO’s House of the Dragon, that meant translating the deep-seated rivalry between our key characters into real-world rivalries in which fans already had some level of emotional investment. We joined your sports teams, we showed up where you like to eat, where you like to drink, and even in the IP you already like to watch. This allowed the uninitiated fans who'd never seen House of the Dragon choose sides within a context they could quickly understand. And that set off a firestorm. -Monica Herman, Executive Creative Director

At Giant Spoon, our creative practice is built on the concept of expansive thinking. That means constantly looking for new inspiration, new perspectives and new approaches to stirring shit up for our clients… especially if those things come from outside of traditional advertising. This past year, we debuted Ways x Means, a speaker series where we invite creative leaders from vastly different disciplines to share the unique philosophies and processes that have led to their most inspiring work. Meet some of the leaders influencing us now.

When it comes to pitching, communicating and selling big ambitious (sometimes dragon-sized) ideas, you have to understand that inspiring courage is part of the job. Some of the best ideas can be scary, or considered dangerous, but with the right mix of courage, empathy and due diligence, you can move a big creative idea off the page and into the world. - Ian Grody, Chief Creative Officer

The sweet surprises keep coming seeing our work with King and Candy Crush Saga featured in Rolling Stone! Read all about our integrated campaign featuring three new tracks from Kimbra, Łaszewo and TOKiMONSTA, as each artist sampled the game’s iconic sounds to create new art with a dose of candy-coated charm. 🍭 Each track and music video can be found on the Candy Crush app and are available on Spotify, YouTube, and all platforms now. 🎶

Earlier this week, Giant Spoon and The Cut/New York Magazine hosted “It’s Not Even Funny,” an evening on the collision of fashion and comedy. A massive thank you to everyone who made the night as special, and hilarious, as it was. Jonathan Haber Trevor Guthrie Marc Simons Christina DeGuardi Nikita Malhotra julie berger Monica Herman Lauren Gluck Gabby Finkel Nathaniel West Jackie Cinguina Geoff Schiller 🟦 Joanna Nikas Emilia Petrarca And, of course, our guests. // 📸 by Jonah Rosenberg

Proud to be back as a sponsor of The One Club For Creativity WAATBP 2024! This year's event includes two days of networking, workshops, panels, and more. Several of our Spoons will be actively engaged in portfolio reviews, offering feedback to up-and-coming talent, and greeting attendees on site. You can find us virtually and in-person tomorrow, September 26 and Friday, September 27, where we'll also have a raffle to win some exclusive merch. 🥄

We had a great time hosting Fast Company Innovation Festival last week, sharing more around our creative process of communicating and selling ambitious ideas. 🥄   In a room full of CEOs, founders, architects, designers, editors, product managers, executive coaches and more, our Chief Creative Officer Ian Grody and Executive Creative Director Monica Herman, led a hands-on session centered on our top tips for taking big creative swings and mitigating the forces – both internal and external – that want you to play it safe.   Swipe to see some highlights. #FCFestival

👑 (Sweet) Surprise! We partnered with King and Candy Crush Saga to create a new integrated campaign for Music Season, featuring collaborations with Kimbra, Łaszewo and TOKiMONSTA. With three new tracks including the game’s iconic sounds, our “Sweet Surprise” campaign includes accompanying music videos, as each artist mixed their creativity with a dose of candy-coated charm. 💎 Kimbra feat. Candy Crush, “Honeycomb” weaves in Candified sounds to create a song that feels both nostalgic and explosive. ☁️ TOKiMONSTA feat. Candy Crush, “Floating” blends electronic rhythms with iconic Candy Crush elements like the wobble and accordions, pushing the boundaries of her genre. 🌼 Łaszewo feat. Candy Crush, “Too Sweet” brings a fresh perspective by combining in-game audio with dynamic beats and playful lyrics, breaking traditional musical molds. You can find each track and its music video exclusively on Candy Crush’s app today, and on Spotify, YouTube and all streaming platforms starting tomorrow. 🎵 See more of the campaign in Rolling Stone here 👉 https://lnkd.in/gKFrzBv3

Our integrated campaign, “Trace like a Motherf*cker” for Ritual was an exercise in defying convention – taking expectations around what traditional health and wellness ads look like and stirring that shit up. 🥄 We added humor and unapologetic energy to highlight a brand truth around traceability – which allows consumers to track where ingredients come from and why they’re there. Combining our film with targeted OOH, social content and media, we brought Ritual’s first brand awareness campaign to promise that Ritual “traces like a motherf*cker” because they’re made by a mother – and they do it for you, whether you’re a mother or not. 💛

We’re leveling-up rewards with Google at Zedd in the Park this weekend. ☀️ Introducing Google Play Playground, a multi-level space designed to (literally) elevate your festival experience with great photo moments, killer views, games, and rewards. Some highlights include: ⛳ Try your hand at our putt-putt course  🤘Rock out on our photo worthy swing set before leveling up to killer views  📷Catch an exclusive photo opp and plenty of opportunities to play and win. Once your time is up, slide (yes slide) back down to rejoin the festival fun. 🛝 Come find us at LA State Historic Park from September 6-7, 5-11pm.