Goldcast

What’s the brand voice and tone of Sovos? We ran it through our new Brand Voice feature and this is what we got: -Personal and conversational -Confident and authoritative -Positive and solution-focused -Helpful and empathetic Seems like Sovos would make a great 1-on-1 coach and advisor! Check out the video to hear more about Sovos’ brand voice and try it out for your own brand by heading over to Goldcast. How did we do? Christopher Lynch, Danielle Abelard, Katherine Miller, MBA, Mike Parker, Charity Newsome we'd love to know your thoughts!

We've made Will Reed's Top 100 list! 🤩 The list recognizes and celebrates Series A and B companies who not only excel in building world-changing, innovative products, but also prioritize building a strong and positive company culture. We're excited to shine a light on our Goldcasters today and celebrate their efforts in building not only a great product, but a great culture as well. From our Sunshine Committee hosting worldwide events focused on fun to our assortment of Slack channels celebrating employee interests (like cooking, music, and pets) Goldcasters are always seeking out ways to connect and grow together. Let's close it out with some fun: Goldcasters, what's something that makes Goldcast's culture unique? Drop your thoughts in a comment!

Headed to INBOUND? We’ve got your invite to the best after-party for GTM leaders! RSVP now to save your spot at Boston Pantheon, an exclusive networking event for marketing, sales, and RevOp leaders only. We can't wait to team up with Apollo.io to celebrate the close of the first day of INBOUND. Join us for an evening of food, drinks, and even better conversations. Kelly Cheng, Kishore Kothandaraman, Jillian McCarthy, and Lindsay McGuire will be there ready to chat all-things video and event marketing. We might also have some surprises in store too. 😉 Here’s everything you need to know:  📍 Where: Trillium Fort Point (Only a 10 minute walk from the Boston Convention Center - easy!) 📆 When: Wednesday, September 18, 2024 🕧 Time: 6:00 - 9:00 pm ET  👇 Link to RSVPS In the comments Can’t wait to see you there! Tag a friend who is heading to INBOUND in the comments to share the excitement. #BostonPantheon #InBound 

🚀 Behind every great brand is a visionary CMO! Ever wondered what it takes to lead marketing for a cutting-edge tech company? Tune in to the latest episode of Goldcast's #CMODiaries where #Druva CMO, Ranga Rajagopalan, shares his journey, insights, and the strategies driving Druva's success in the data protection and security industry. 👉 Listen now: https://ow.ly/snn550TklHZ #Marketing #Leadership #AI #Storytelling #Podcast

Stop sounding so AI and start sounding like you. Brand Voice is now live on Content Lab so you can get repurposed, publish-ready content, in your voice. It’s super easy to train and fine-tune, plus there are some great ways to use it. Check it out 👇 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 —> The obvious one is to create a brand voice profile to replicate your company voice and tone. 𝗦𝘂𝗯-𝗯𝗿𝗮𝗻𝗱𝘀 —> Do you have shows, content properties, or product lines with slightly different voices? We got you! 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 —> People want to hear from people so create voice profiles for founders, executives, and other brand advocates. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 —> Tinker with voice profiles for different audiences, like a more technical audience or a specific geographic audience. It’s time to be less skeptical and more confident in your AI outputs. This is now available to all customers OR you can sign up for a free account on Goldcast!

🚨 AI in Marketing: Are You Ready for the Legal Challenges? 🚨 Join us on October 1st at 12pm EST for an exclusive one-hour workshop with 6sense’s legal and marketing experts, Kara Larson, CIPP-E, CIPM (Assistant General Counsel) and Adam Kaiser (Head of Brand & Growth Marketing). 📊 AI is transforming marketing, but with innovation comes responsibility. Learn how to use AI responsibly in your campaigns, choose the right vendors, and stay legally compliant in an AI-driven world. 👉 This session is packed with actionable takeaways and a free AI vendor checklist you can bring back to your team. 🔗 Register today - https://lnkd.in/em6Wtifh

Curious what’s hot and trending in B2B? 📈 It feels like tech is evolving by the hour instead of day to day - keeps ya on your toes! 👟 Sometimes it is hard to keep up, so we did the leg work for you! We’ve highlighted two big trends we’re seeing across B2B marketing. Click through the carousel below to become instantly smarter - okay we won’t oversell it, but you’ll feel at least a little more in the know. Enjoy!

🚀 Webinar engagement doesn't stop at the end of the webinar... Step into the world of on-demand webinars! Sara Gallin, Senior Demand Generation Specialist at Bitsight, shared how she’s loving the new on-demand features—especially the flexibility to customize form fills and choose what’s displayed. The best part? You can now get credit for on-demand viewers for your in-house webinars. 🙌 This is a game-changer for tracking engagement and ROI. What’s your favorite feature of on-demand webinars? Let’s discuss! 👇

Tired of AI-generated content that sounds like a robot?🤖💤 Is your content filled with glaring words that scream “this is AI generated?” Let's fix that! On September 12th, join us for Leveraging AI for Brand Voice, where we'll show you how to turn AI into your brand’s best friend (minus the annoying iterations). Ruth Favela, Bryan Grover, and Lauren Creedon will join Lindsay McGuire to share their expert tips on how to best train AI to align with brand tone and voice. 🚀 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁: • Learn how to train AI to echo your brand’s unique voice. • Get the lowdown on AI tools that bring your brand’s personality to life. • Demos showing how easy it can be to align AI with your brand guidelines. 💬 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Crafted prompts, smarter workflows, and a new AI sidekick that understands your brand's vibe. 🔗 Register now to ensure your AI is in tune with your brand. Don’t let your content sound like everyone else’s! https://bit.ly/3MxVuGA

Curious what we're up to in September? It's event season, of course! Get on those running shoes 👟 , we have a lot planned for ya. 🎉 We're headed to Cleveland for MAICON, London for VIP Dinners, the one - the only, INBOUND, (catch us at Apollo.io's Pantheon event) and we have two webinars in store. Which ones will you be joining us for?