Goldcast’s Post

🚀 Revenue Leader Event Tomorrow (Aug 22nd)! 🚀 (>>> only 10 spots left!) I'm thrilled to announce that SalesMaster Network is partnering with Pavilion to bring you two insightful talent sessions at the Revenue Leaders Summer BBQ tomorrow in Berlin. If you're looking to scale your sales team and drive growth, these sessions are not to be missed! 🔥 TALENT SESSION 1: Lessons from Scaling Sales Org. from 15 to 500 FTEs 🗣️ Featuring: Gregor Hufenreuter, ex-Country Manager at HubSpot Join us for an in-depth interview and discussion where Gregor will share his invaluable insights on scaling the DACH & CEE sales org, from 15 to 500 FTEs. Learn from his experience leading at one of the world's top sales-driven companies. 🔥 TALENT SESSION 2: Lessons from Scaling GTM from 0 to 20 FTEs (€1-10M ARR) 🗣️ Featuring: Julian Weitz, VP Sales at Makersite In this session, Julian will walk us through the challenges and strategies of scaling a go-to-market team from 0 (“First Pro Seller”) to 20 FTEs over 3 years, while driving ARR from €1M to €10M. A must-attend for those in the early stages of scaling their sales team. 🔥 AND MUCH MORE… 🗣️ Featuring additional sessions with Florian Dostert, Alina Stöhr, and Sascha Guck! Big thanks to Robert Anders & Olimpia Hordynski for helping make this event great and diverse ;-) 🎯 Why Attend? These sessions are designed to equip you with actionable insights and strategies from industry leaders who have successfully scaled sales teams and driven growth. Whether you're in the early stages or looking to scale further, there's something for everyone. ⏰ When: Tomorrow evening 📍 Where: Berlin ❓ Who: Revenue Leadership 🎟️ Tickets: Link in the comments… less than 10 left! Don't miss out on the opportunity to learn from the best in Berlin SaaS and network with fellow revenue leaders. See you there! #SalesLeadership #SaaSSales #SalesTalent #BerlinEvents #SalesMasterNetwork #Pavilion

We're excited to be co-hosting this event for GTM leaders in London! We've got a few seats left up for grabs so join us to: 🤝 Expand your network & check out what the vibrant GTM Leaders community is all about (no strings attached) 💡 Learn from our awesome panellists Penny Orme, Ollie Sharpe, Lisa Vecchio and Matt Gales. This is sure to be a lively conversation with ideas around account-based from all perspectives! 🤔 A deep dive into how we really define account-based, the common mistakes to avoid, how to measure success, and tactics on rolling it out across sales and marketing Account-based is somewhat of an enigma to many, so we'll be aiming to simplify and provide you with some actionable takeaways Sign up here - https://bit.ly/GTMxG2

⚓ Get ready to mark your calendars and maybe even rock a blazer with your boat shoes. Why? Because on July 18, we're taking over a yacht in San Francisco for the slickest in-person GTM leadership conference this side of Silicon Valley. 👀 Here’s the lowdown: + 9 AM [Welcome] Check-in & breakfast + 10 AM [Masterclass] Hosted by Peter Kazanjy (Co-Founder and CRO at Atrium), Topic Coming Soon + 10:30 AM [Panel] Maximizing Revenue with AI: Sails Set for Success + 11 AM [Panel] AI for Sales in 2024: Breaking Down Business Value, Complexity, and Risk of AI Systems in Sales Today + 11:30 AM [Panel] The Most Efficient Revenue Driver: Customer Success + 1 PM [Panel] The Numbers Don’t Lie: Data-Driven Leadership with a Hybrid Sales Team + 1:30 PM [Panel] Breaking Through the Noise: Messaging that Actually Drives Pipeline + 2 PM [Masterclass] Hosted by LeanData, Topic Coming Soon + 3:30 PM [Panel] Charting the Course: Tackling Revenue Growth Head-On + 4 PM [Panel] Topic Coming Soon + 4:30 PM [Panel] Hosted by WiSE - Women in Sales Enablement, Building Your Bench - How to Lead the Next Generation of Leaders + 5 PM [Social] Happy Hour & Canapes + 5:30 PM [Social] 1st Sail Around The Bay + 7 PM [Social] 2nd Sail Around The Bay 5 PM [Social] Network with the best, over happy hour & canapés. 5:30 & 7 PM [Social] Set sail around the Bay – not once, but twice! What’s in it for you? Connections with top GTM leaders, killer insights, and enough food and drinks to keep you networking till the stars come out. 🌟 🛥 The yacht’s docked all day but we’re cruising the bay twice for those post-conference vibes. And guess what? It’s on us. Yep, totally free! But hey, bring your leadership A-game, 'cause we’re checking LinkedIn creds at the gate. 💪 Massive shoutout to our epic sponsors: LeanData, Regie.ai, Xactly Corp, Gong, Dock, QuotaPath, Atrium, and WiSE - Women in Sales Enablement. You rock our boat! 👇 Registration link is in the comments. Drop a line if you're coming or just sea-sick with jealousy. Can’t wait to sail away with the best in the biz! 🚤💨

GTM made simple (not easy). Seattle's B2B marketers, gear up! Join us at the GTM Partners Go-To-Market Made Simple Roadshow on May 10th. This event is a treasure trove for anyone invested in refining their GTM strategies. Here’s why you should attend: Gain access to GTM Partners innovative GTM Operating System. Discover the latest GTM trends that are not just buzzwords but actionable insights. Participate in roundtable discussions that focus on real-world applications and solutions. Network with peers and industry leaders who are shaping the future of GTM. A note from us at Hushly: As partners with GTMPartners, we've embraced the power of community-led initiatives to simplify GTM. This event is a perfect example of how collective wisdom and shared goals can revolutionize our industry. Looking forward to seeing how we can all grow through stronger community ties in the GTM world. #GTMPartners #GTM #Seattle #GTMadeSimpleRoadshow

Go-To-Marketing Made Simple Seattle's B2B marketers, gear up! Join us at the Go-To-Market Made Simple Roadshow on May 10th. This event is a treasure trove for anyone invested in refining their GTM strategies through community-driven insights and collaborations. Here’s why you should attend: Gain access to the innovative GTM Operating System. Discover the latest GTM trends that are not just buzzwords but actionable insights. Participate in roundtable discussions that focus on real-world applications and solutions. Network with peers and industry leaders who are shaping the future of GTM. A note from us at Hushly: As partners with GTM Partners, we've embraced the power of community-led initiatives to simplify GTM. This event is a perfect example of how collective wisdom and shared goals can revolutionize our industry. Looking forward to seeing how we can all grow through stronger community ties in the GTM world. #GTMPartners #GTM #Seattle #GTMadeSimpleRoadshow

Events are a waste of money. They don’t deliver ROI. There is no value in spending marketing budgets on in-person customer touchpoints. Conferences make no impact to wider business objectives. …That’s what some of our stakeholders believe. But WE #eventprofs and #eventmarketers know that isn’t true. Nothing tells the story of a brand better than an event. It’s the place to engage with current customers, generate leads, increase pipeline, demonstrate thought leadership, launch products in front of your target market, and retain a competitive edge. So where’s the disconnect? It’s simple: Our business leaders don’t understand the value and impact of events as we haven’t been demonstrating this to them in THEIR language, rather than ours. But in fact, events are ✨ pivotal ✨ to our marketing strategies (and overall business objectives) so we need to find more business-savvy ways of proving the value and impact to our leadership. I’ll be at the #ExperientialMarketingSummit in Las Vegas next week, and look forward to exploring best practice event metrics at our Event Measurement Clinic with all the event marketers that are coming together to share and learn. Let’s show our leadership why events are the future of business 💪🏼

Well put! Visiting an event - the right event - can cut out months of business development, allowing you to get precious time in-person with your target clients and set up meaningful, intentional follow-ups. 💡 However, you should consider a few things: 1. Has it been made clear what the audience profile will be, and what job titles/ level of seniority will be present? 👨💼 2. Have I correctly understood who the budget holders and decision makers are in the value chain of my target audience, and is that a match with whoever is present? 💼 3. Are the event organisers organising meetings or "speed matching" programmes with attendees, so I arrive at the event knowing I have at least a few productive meetings lined up? 🤝 4. Am I sending the right people to this event, if I'm not going myself? Are they able to communicate our values and business proposition? In a scenario where buyer and seller are brought together with the possibility of partnering, a crucial variable is the ability of your salespeople 🌟 5. If we took up booth space, are my booth reps also able to effectively position us with clients - are they senior or seasoned enough to represent the brand if a key prospect approaches? (if you are at a conference with bolted-on booth space outside, also ensure you have people who can attend the booth all day to capture opportunities like this, rather than expecting your BD folks to split their time) 🔊 6. Will I get an attendee list, and will the organiser assist in connecting me with people I missed after the event? 🗒 If you are selective in which events you visit, and consider the above carefully before committing your time and potentially an investment of money, you can more reliably expect ROI. There's a reason the best events see sponsors already rebooking for next year in the days following the event, or even onsite - the value is clear to see!

⏰ Clear your calendar and Join us for a full day of enablement industry insights, workshops, and networking. The event is designed for GTM leaders like you, wherever you are in your enablement journey. Five reasons to attend: 1️⃣ Gain industry insights from Seismic executives and industry leaders. 2️⃣ Hear the latest on the rise of enablement and finding winning formulas to thrive. 3️⃣ Share success stories from GTM leaders in the APAC region. 4️⃣ Breakouts on strategies and tactics to prove your value and improve your impact. 5️⃣ Build connections with other sales, marketing, and enablement practitioners. It's free, but space is limited. ❇️ Register today ❇️

A leading metric at the moment for event organisers is engagement: if you don't have evidence of traction with the right buyer personas, your sales teams will have a challenge to prove ROI and gain exhibitor buy-in. Keen to know what you feel are the key metrics for a successful event - please comment below

You: We met our registration goal! Your CRO: 😴 You: We had an 86% attendance rate! Your CRO: 😴 You: We made $275k in ticket sales! Your CRO: 😴 You: 🤔 You: ....We delivered 150 qualified leads? Your CRO: 👀 You: We've driven $1.3m in pipeline so far... Your CRO: 😮 You: ....We influenced $2.8m in renewals. Your CRO: 🤩 You build attention-grabbing events— it's time to grab your revenue team's attention, too. Learn how to build, measure, and report on your events in a way Revenue leadership understands with the Event Maturity Model 👇 https://lnkd.in/gW4ZCAX2