good girl snacks

Last week's Shelf Life was one of my favorites to put together. As a #GenZ (cusp-er) writer, I find so much joy in writing about #GenZfounders. Not only are they inspiring, but they have SO much to offer in terms of how a brand can capture the attention of the demographic. In Shelf Life 034, I spoke with Nicola Buffo and Francine Voit of Pistakio, Jess Druey of Whiny Baby, and Leah Marcus and Yasaman Bakhtiar of good girl snacks.  Instead of brands scrambling to crack the code on Gen Z, pouring a fair share of dollars into market research and #influencer partnerships in the hopes they can grasp their six-second attention spans, these founders give their take on how brands can better capture the Gen Z consumer. I think all Shelf Life's are worth a read (selfishly), but if you're interested in Gen Zs, this one definitely is. Link in the comments! 

We’re now available on Faire! 🎀🥒 https://lnkd.in/ds__iiYw

So grateful to have chatted with Instagram a few weeks ago to learn more about social media marketing and share our own personal tips! Check it out: https://lnkd.in/gsk_66u8

Come meet us and celebrate *glowed up* Hot Girl Pickles in Los Angeles this Thursday, Sep 19th. Pickle martinis and samples will be available (obviously) + DJs, photographers & free merch first come first served <3 Would love to have some of you! Must be 21+ for entry and must have RSVP approved, not 'pending.' Link to RSVP: https://lnkd.in/gg2zTV58

We posted this on Instagram today. It was important for you to see it too.

🚨 GenZ doesn’t care for tradition 🚨 What is tradition to a generation that has been born with access to everything all at once? 🛒 GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion industry into “core cores” —whether its for the clickbait or the actual allure of unconventional flavor pairings, GenZ founders are reimagining classic pantry staples. Gochujang arrabbiata? 🌶️ Sorry Nonna is capitalizing on the rise of gochujang and other Korean-Italian viral hits like Buldak’s carbonara ramen sensation! Yearning as a flavor 🍋 Sauz is probably the most successful example of this new wave of GenZ groceries their “Summer Lemon” and “Hot Honey Marinara” flavors captivating the interesting of mainstream retailers like HEB and Whole Foods While “hot honey” has risen alongside the success of Mike's Hot Honey and Zab's adjacent to “hot sauce”—seeing it on a classic like Mariana is genius play Not to mention the way they adopt from BigFood tactics creating their own “yearning flavors” like “summer lemon” which isn’t really a kind of lemon instead aspirational play Just a hint of familiar 🥒 And lastly, good girl snacks has brought the ever growing popularity of harissa into an American staple like your classic pickle Every drop has sold out and their early successes both in brand awareness and taste have allowed them to partner with more established emerging brands like Fishwife and coveted trendy grocers like Pop Up Grocer and Happier Grocery 👀

𝙂𝙇𝙊𝙒𝙀𝘿 𝙐𝙋 𝙃𝙊𝙏 𝙂𝙄𝙍𝙇 𝙋𝙄𝘾𝙆𝙇𝙀𝙎 𝙅𝙐𝙎𝙏 𝙇𝘼𝙉𝘿𝙀𝘿! 🥒 ✨ After so many hurdles, and lots of time & effort put into ameliorating these, we're so excited for you all to try this updated formula. It's SO good (and not just cuz we're biased!) Get yours now https://lnkd.in/gcV7pWGC <3

Did you hear the ✨ glowed up ✨ Hot Girl Pickles land on 8.14???? Yep, after 2 WHOLE months of being sold out, we soooo back. While you get ready for next week, please enjoy all the unfortunate events that have occurred to delay us so much: https://lnkd.in/giVG5ngy

To hold you all over while you wait for the ✨ glowed up ✨ Hot Girl Pickles to land, we've just dropped the cutest merch -- for all the pickle lovers, hot girls & those who just need a new outfit to rot on the couch in. Meet the '𝒊 <3 𝒉𝒐𝒕 𝒈𝒊𝒓𝒍 𝒑𝒊𝒄𝒌𝒍𝒆𝒔' sweatsuit and the '𝒊 𝒉𝒂𝒗𝒆 𝒂 𝒄𝒓𝒖𝒔𝒉' baby tee, exclusively available at goodgirlsnacks.com

We’ve always said our followers are our influencers…. Today we’ve opened up our PR list to our followers, allowing them to be one of the first to try our ✨glowed up✨ Hot Girl Pickles. Entries are open on our Instagram and TikTok! https://lnkd.in/gBfFYzYc