Goodway Group

Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW

Breast cancer is the most common cancer diagnosed among women in the United States. This is why organizations fighting for visibility and a cure are so important. Read below for more on how GRADIANT helped Susan G. Komen reach young donors ⬇

Attending SHSMD Connections 2024 this past week and listening to (see photo) my colleagues' Erin Killion and Jennifer Dixon's great presentation about managing consumer relationships with a data-driven approach, and the impact it will have on the present and future of healthcare marketing was invaluable. My top takeaways from the event: 1.     Healthcare Systems serve as a vital part of the communities they are based in, and healthcare employees at all levels are passionate about what they do. It is not just a job for many of the people I met —they truly care about the communities they serve and their very own responsibility to their clients/patients. 2.     Healthcare Systems do amazing work, but there are still obstacles many face — including meeting the ever-growing public demand for healthcare and having the resources to support this demand. This is why it is extremely important for HCOs to have a recruiting strategy for recruiting HCPs such as Physicians — and this is why healthcare marketing can really step in to fill a large gap. 3.     Influencer marketing is not just reserved for CPG brands. It continues to play a vital force in healthcare marketing strategy. According to an EMARKETER survey, 46.6% of respondents who use social media for searching healthcare information, follow or engage with Influencers on social media platforms. HCOs should consider influencer marketing be a part of their 2025 strategy, BUT be mindful about misinformation, choosing the right influencer partners, and clearly disclosing sponsored content to demonstrate transparency. Have a marketing need, question or comment? Let me know below. And here to help.

What’s the secret to driving growth in challenging times? Hear from industry leaders Amy Krauss, Todd Hossfeld, and Jon R. Monroe in our upcoming free webinar to master agency growth. Get actionable tips on: ✓ Building better media outcomes ✓ Delivering more with less ✓ Proving your media’s value 📅 Join us on 10/31 at 11AM ET—register now! https://bit.ly/3Y3jkQ4

Feeling the gap between brand awareness and performance marketing? With tighter budgets and complex customer journeys, it’s harder than ever to align efforts and maximize media investments. But what if you could bridge that gap? Join us on 11/13 at 2 PM ET with Amy Manus, Kristin Dick, Scott Blessman and Robert Nishiyama for a free webinar where we’ll dive into: 🔥 Building the consumer’s path to purchase 🔥 Using performance creative to reach the right audience 🔥 Creating a measurement framework that ties brand and performance marketing together Sign up now to secure your seat! https://bit.ly/4dNYz0k 

Marketing today? Thanks to the breakneck pace of retail media and tech shaking things up, it's a wild ride. As marketing leaders, you need a reliable information source to keep you abreast with the changes. As we look ahead, it’s clear that the role of a senior marketer is evolving. It’s not just about driving sales; it’s about: - Integrating in-store, on-site, and off-site strategies - Leveraging data for customer insights - Balancing creativity with performance metrics A future-proof marketing leader needs to be data-savvy, customer-focused, and, most importantly, adaptable. While the role's scope is broadening, its core mission remains: to build strong, relevant brands that resonate with both current and future consumers. But staying ahead of the curve is no small feat. Luckily, Amir Rasekh,  Managing Director of  Nectar360, shared his insights with us. Check out Time for a Reset Marketing Podcast: Insights from Global Brand Marketers to learn more! 👇👇👇 Apple Podcast: https://lnkd.in/g3hDBQNV Spotify: https://lnkd.in/gv_qJPau YouTube: https://lnkd.in/gSf2sxKB #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies

Influencer marketing in healthcare isn’t just possible—it’s powerful! 💪 Using organic and paid influencer marketing strategies on TikTok and Instagram, Goodway Group helped an integrated healthcare system boost awareness of its women's health services. Read more to see how we did it ⬇ https://bit.ly/3Y4G0zl 

Feeling the pressure of tighter budgets and higher client expectations? 📉 It’s time to level up your media capabilities. Join our Agency Growth Accelerator webinar on 10/31 at 11AM ET, where Amy Krauss, Todd Hossfeld and Jon R. Monroe will share strategies to help you do more with less, prove your media’s value, and deliver standout results. Walk away with actionable insights to drive growth, manage media effectively, and exceed client expectations. Register now and secure your seat! ⬇ https://bit.ly/3Y3jkQ4

Goodway Group had a blast at Kubota Connect last week in Grapevine, Texas! Big thanks to Kubota Tractor Corporation for such a strong, impactful partnership! 🧡

Are silos sabotaging your retail media strategy? When teams don’t align, missteps happen. In her latest article, G-Comm's Angela Myers shows how breaking down silos and fostering collaboration between brands and retailers unlocks the full potential of retail media. Check out Angela’s insights and recommendations for creating a unified strategy. ⬇