Socialive

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Omaha! Omaha! Well — Indiana, actually. Our next customer success signal caller has guided Socialive customers through their toughest times, and always helps them come out on top. Meet Matthew Hammock our technical support manager, and resident football video coordinator!

With college football season coming up (go Eagles, Boiler Up!), I thought I might talk a bit about how my college football roots have helped me in my tech support role at Socialive. Customers who need a hand are just like coaches — passionate, eager, and expect you to bring solutions. The job certainly keeps me on my toes! I think that product knowledge, solid documentation, and a heaping helping of compassion all go a long way to solving the problems that pop up. For anyone else in support, did I miss anything?

Getting everyone on the same page early in a project is always challenging. And video projects are no different — especially when you need to convince someone to go on camera. It’s all about showing impact. If you can show the individual the project's value and why their voice is needed, it’s much easier to get them to buy in. I include significant business and team benefits in the overview doc, but it always helps to personalize things for your SMEs!

We're all on the same page that video is great for HR, PeopleOps, and comms. So now how do we create the right content? Think like a marketer and "sell" your message! My experience on the marketing side of the house has helped me plan my content. But you don't need to be a seasoned marketer to think like one. Consider your audience: who is this video for? Current employees or prospects? Consider the takeaways: what do you want them to know? Consider the impact: what is the goal? Awareness of a new internal process? To attract new prospects? Of course, that's only half the battle! You also have to make sure that your messenger is the right person, and you have to make them feel comfortable in delivering the message. But if you think through all of these things and get your speaker on the same page, it will make it that much easier for you to knock out that video!

The cameras on the latest and greatest phones give you excellent quality — up to 4k! But as a producer, you don't want to just leave it up to your talent to record a few takes and send the clips your way. Nothing's worse than getting a recording, the lighting is wrong, or your speaker didn't catch the wildly distracting thing in the background. You know, things you can't just "fix in post." Socialive's Green Room lets you direct your presenter from behind the scenes and coach them into the perfect take. Rather than waiting back and hoping they captured the perfect moment, you can give them some guidance and real-time feedback. Just create a recording session, invite your speaker, and after you've ensured everything looks and sounds good, you can hit record for them. Plus, it's instantly uploaded to your recording library, nothing is saved on their device!

🚨 Check out our latest episode of TL;DR to hear my pitch for why you should be incorporating live video content into your social strategy!🚨 It’s a fun and authentic medium to interact with your audience and showcase your brand, with up 7x the returns on engagement! 📈📈 Not sure where to get started with livestreaming? Stay tuned for our follow-up episode dropping next week, where we’ll share Socialive's best practices guide and more. #livestreaming #videocontent #videocreation #tldr

Every time you run a recording session, you’re creating a content gold mine! There’s SO much more to that content than just one video clip. Let’s take a video case study as an example… Don’t stop when you publish the case study! Take that recording and turn it into: 📱Clips for social media ⌨️ A written case study using the transcript ✍️ A blog post using the transcript 📽️ A video testimonial 📩 GIFs in emails The list goes on! Like they say — create once, distribute forever! #contentmarketing

It's time for a battle of the channels! Where is the best place to share all the great video content you’re creating with the masses?

Authentic video for the win 🙌 Critical insights here on gaining and retaining talent!