GrowthLoop

𝗧𝗵𝗲 𝗟𝗼𝗼𝗽 𝗶𝘀 𝗵𝗲𝗿𝗲! 🎉 The Loop revolutionizes marketing by connecting cross-channel data with AI-driven insights, giving marketers a clear view of what’s driving revenue. For the first time, marketers can stop guessing and start understanding which tactics work, revealing the real business outcomes behind their efforts. This is more than just a product launch — it’s a category-defining moment. As marketers face more complexity in data and tools, The Loop sets a new standard for how companies can unify their marketing efforts, make smarter decisions, and iterate faster for greater ROI. Read our official press release to dive into how The Loop is transforming marketing and leading the way in this new era. 👉 https://hubs.li/Q02QNVvN0 Want to learn more? Join us at GrowthLoop Live on October 1, where our Chief Product Officer, Chris Sell, will take you through a deep dive into The Loop and how it's helping marketers unify their results for smarter decision-making. Registration link is in the comments below! #Marketing #Analytics #AI #TheLoop

Imagine this: You’re checking your account balance at an ATM, and it shows one amount. Later in the day, you check a different ATM, and surprise – your balance is higher! 💸 What’s going on? Can you splurge on dinner? You check your mobile banking app, and yet another balance pops up. Now you’re left scratching your head. This might sound like a bank's worst nightmare (and they’d lose customers fast!). But, in the business world, it’s a reality when companies don’t unify #CustomerData across systems. Siloed data means no team has a complete picture of the customer — and trust in the data crumbles. The fix? Building a single customer view (SCV). SCV isn't just a buzzword. This single source of truth gives your team the complete and accurate insights they need. But here’s the catch: Many businesses *think* they have a SCV, when they actually don’t. Curious how your organization’s customer data stacks up? Do you *actually* have a SCV? Read the latest post from Director of Data Alex Sotis to learn more 👉 https://hubs.li/Q02SZPpq0

You may have seen our announcement last week that we’ve officially joined the Databricks partner network! 🧱🎉 And what better way to kick off a partnership than to throw it back to #GrowthLoopLive with our first-ever Partner Spotlight! 🔦 It was an honor to have Johanna Hughes join us to discuss how to use #data and #AI to transform customer engagement – and why it’s critical to align your #FirstPartyData strategy with your overall data strategy. Check out the Databricks session here👇 and keep an eye out next week for another #PartnerSpotlight!

Marketers: Your relationship with the data team doesn’t have to be transactional. Sound familiar? You ask for data, insights, or analysis and wonder why it takes so long.  The data team is swamped like you are — they want to help but have to prioritize. With a #composableCDP that sits on top of your enterprise data warehouse, marketers can self-serve to get the data they need, iterate, and execute personalized campaigns. And data teams can focus on other high-priority tasks that drive the business forward. When you have the right tools and a partnership mindset, #marketing and #data can go from give-and-take to meaningful collaboration — and that’s a win for everyone.

Let’s get to know ‘The Loop’, GrowthLoop’s powerful solution that sits atop major data clouds and provides unparalleled insights for marketers. 🧠 The Loop offers a unique advantage by applying AI to the data cloud and providing a holistic view across all campaign performance data, audience data, and sales results. 𝐊𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐃𝐚𝐭𝐚 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲: Ensures full data security within major data clouds, protecting sensitive information. 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: AI-powered recommendations beyond human observation, providing valuable insights for strategic decision-making. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠: Offers actionable recommendations aligned with company-wide objectives, helping you achieve your goals. Learn how The Loop can help you unlock the full potential of your data and achieve your marketing goals, our full Expert Report on our work with GrowthLoop is out now: https://lnkd.in/gh-2-Y5q #MakingScience #GrowthLoop #TheLoop #DataPropensity #marketing #data

Congratulations to Geoffrey Hinton on winning the Nobel Prize! 🏅 His pioneering work in neural networks laid the foundation for the AI revolution we’re living in today—powering everything from self-driving cars to ChatGPT and countless other transformative technologies. 🚗🤖 I feel incredibly humbled to have played a small role as part of the team that helped bring Geoffrey to Google. His brilliance, insatiable curiosity and willingness to teach others left a lasting impact, including an unforgettable lunch & learn session for Google Canada in the early days of neural networks. 🌐💡 Thank you, Geoffrey, for your brilliance, humility, and continued inspiration to the AI community! 👏 #AI #nobelprize #Canada https://lnkd.in/gZK_-b9B

"If this revolution with generative AI was happening two years ago, it would have hit a lot more barriers a lot more quickly because most companies did not have the data infrastructure and the data plumbing in place to be able to feed a lot of these ideas that we're now in a position to leverage." Hard to believe it's already been a week since #GrowthLoopLive. We're still taking in all the incredible insight and experiences our speakers shared — like the above ☝ from Scott Brinker. Catch a snippet of Scott and Rebecca's convo below, or get access to the full keynote here (highly recommended). 👉 https://hubs.li/Q02SB-_x0 #AI #GenerativeAI #DataCloud #Martech

“Our job is to be that UI bridge between the data team and the marketing team.” Our Co-Founder and CPO, Chris Sell, recently joined The Martech Podcast to share how GrowthLoop is unifying teams and empowering marketers like never before. Chris shared the mic with The Martech Weekly's Juan Mendoza to dive into: 👉 The power of dynamic audience segments and cross-channel journey orchestration. 👉 How seamless integration with leading data warehouses supercharges campaign performance. 👉 The benefits of a composable customer data platform (CDP) and how it gives marketers more control over their own data. Tune in! 🎙 https://lnkd.in/emKmNAWG Benjamin Shapiro | I Hear Everything #Martech #Podcast #ComposableCDP #DataCloud

The latest edition of Looped In is here! ➰ This month, we’re zeroing in on #DataStrategy and how marketers should be using it to supercharge their customer experience, personalized brand touchpoints, and more. Plus, we dig into how to unlock the transformative power of #AI with The Loop and provide your all-access pass to #GrowthLoopLive recordings. 🎟

Energy management is a leader’s secret weapon.⚡ As a leader, I’ve realized that managing energy is even more important than managing time. Time is finite, but energy can be renewed. It’s the conversations, the people, and the projects that energize you and help drive progress. But when we talk about energy, it’s important to recognize that it’s not just one-dimensional. Here are four key types of energy I focus on to keep moving forward: 1. Physical energy: This is all about managing the body’s energy. Proper rest, nutrition, exercise, and recovery are essential for keeping performance and productivity high. I try to optimize first for sleep. 2. Emotional energy: How we feel plays a huge role in how we lead. Cultivating positive emotions and managing negative ones is key to staying motivated, resilient, and engaged. Surrounding yourself with people and projects that lift you up makes a massive difference. 3. Mental energy: This is about maintaining focus and mental clarity. When you have mental flexibility and a sharp focus, decision-making and problem-solving become a lot smoother. Structuring your day around tasks that require deep focus can elevate your productivity. 4. Spiritual energy: Aligning your actions with your personal values and purpose brings a deeper motivation to both work and life. When your work feels meaningful, it fuels you in a way that’s hard to replicate. I try to structure my week around the moments and interactions that energize me in these ways — whether it’s brainstorming with the team, solving customer challenges, or mentoring. A tough afternoon can quickly become productive when you tap into the right energy. What energizes you as a leader? Let’s shift the conversation from time management to energy management. #Leadership #EnergyManagement #TeamCulture #Productivity #BusinessGrowth