GrowthLoop

⭐ Keynote speaker announcement! ⭐ We're excited to share that Scott Brinker will be joining us for the GrowthLoop Live keynote session! As VP Platform Ecosystem at HubSpot and editor of the chiefmartec.com blog, Scott has invaluable insight on the evolution of #martech and #AI, and how companies can prepare for a data-heavy, privacy-centric future. This is a must-see keynote session with "the godfather of martech" — we're thrilled and honored to have Scott join the inaugural GrowthLoop Live! Make sure you get access to what's sure to be a thought-provoking, inspiring conversation. Register now for the free virtual summit 👉 https://hubs.li/Q02LhQTP0 #GrowthLoopLive #Keynote #VirtualSummit

Tired of wasting money on ad campaigns that don't hit the right audience? Stop by our LinkedIn Live event on September 4 and see how Solutions Architect Ariel Aguilar Gonzalez launches cross-channel campaigns with less $$ and higher ROI. Ariel will walk you through the tools you need for building effective cross-channel customer journeys and provide a live demo of the GrowthLoop journey builder. Don’t miss out on the chance to be the hero of your marketing team. Register now 👉 https://lnkd.in/dcgH699a #LifecycleMarketing #PaidMarketing #PerformanceMarketing

Remember when email was the only channel that mattered? It used to be enough to just put your data inside your email platform. But as more channels emerged — mobile engagement, SMS, push notifications, web personalization — the need for personalized and targeted approaches grew, leading to the rise of CDPs. With data warehouses came a new opportunity. Start with a single source of truth and orchestrate your marketing from there. What if we could bring marketers to the data, rather than the other way around? That’s where composable CDPs come in. By centralizing audiences, journeys, and measurements, composable technology breaks down not only data silos but also organizational silos. At GrowthLoop, we see this as the future. Centralized data unlocks the full potential of marketing teams, enabling seamless collaboration and more effective campaigns. #MarketingTech #ComposableSolutions #DataIntegration

Many businesses mistakenly believe that purchasing a martech platform will solve all their problems. In reality, it often reveals deeper organizational challenges caused by silos across data, teams, and workflows. Curious about how to break down these silos and unlock the true potential of your data? My latest blog post, explains why a strategy for unified data and teams is essential for delivering personalized customer experiences and leveraging AI effectively. 👉 Read the full blog post here: https://bit.ly/3SmEhmS #DataTransformation #MarketingTech #FirstPartyData #AI

🚀 Exciting News GrowthLoop Breaks into Top 5 on G2 Crowd Grid for CDPs! 🚀 What a year it has been so far, GrowthLoop has secured a spot in the top 5 on the G2 Crowd Grid for Customer Data Platforms (CDPs), standing out among an impressive list of 250+ companies in the industry. 🌟 This significant achievement underscores our commitment to delivering exceptional value and innovation in the CDP space. Our placement in the top 5 reflects not only our relentless dedication to enhancing customer experiences but also the trust and satisfaction of our users. A huge thank you to our incredible team and loyal clients who have supported us on this journey. This recognition fuels our drive to continue pushing boundaries and setting new standards in the industry. Here’s to many more milestones ahead! 🥂 #GrowthLoop #CDP #G2Crowd #CustomerData #Innovation #Milestone https://lnkd.in/eVdsdSjs

#Marketing and #data teams don't have to be siloed. In fact, they can come together to drive serious growth with #FirstPartyData. That's the topic of next week's Deconstructing Data podcast with our Co-Founder and CPO Chris Sell. Tune in for a great conversation with BDEX's David Finkelstein and Jessie Lizak. 📆 Add it to your calendar and watch live! https://lnkd.in/g7yGd4hN

📣 It's time for another GrowthLoop Live speaker announcement! 📣 CHG Healthcare's Luke Stenis will be joining our VP of Marketing Rebecca Corliss for an eye-opening conversation on how to use data to drive a culture shift at your organization. Luke and Rebecca will be chatting about how to align #marketing and #sales teams "from the data out," using the #DataCloud to foster collaboration and drive positive organizational change. You'll also hear first-hand how CHG used Snowflake and GrowthLoop to implement a strategy that eliminated data redundancies and aligned goals across teams. Have you registered yet? Don't wait any longer! Join us virtually Oct. 1 for this groundbreaking (and free) event 👉 https://hubs.li/Q02LhQTP0 #GrowthLoopLive

I’ve been talking to several enterprise CMOs recently about how the data cloud empowers business teams across marketing, sales, and customer service, but unlocking its full potential requires robust enterprise-level governance. The magic of a #ComposableCDP lies in its ability to leverage existing permissions and controls within your #DataCloud, ensuring secure and proper data management. But we recommend taking governance a step further. What could that look like? 🎯 Create templates for marketers to use to ensure they start with the right targeting. ▶️ Require approvals before teams can export data to downstream channels. 👤 Enforce team member level sharing protocols for every audience created on the data cloud. 🛂 Set controls on audience sizes for each destination to ensure marketers follow guard rails. These dual-layered permissions — data cloud and business cloud — create a governance framework that’s both flexible and secure. 🧘 🛡️ How do you manage data governance for marketing data in your organization? Reach out or comment below — I’d love to hear your experiences. #DataGovernance #GrowthLoop

As seen on G2 👀 "The GrowthLoop team guided us through the implementation and was very much a partner in developing our use cases, as well as providing necessary support to ease use for my organization. They are also very flexible with new features and listen to our business needs." Thankful for incredible customers and incredible reviews! 🙏

Be the hero of your marketing team: Learn how to launch smarter ad campaigns with less money and higher ROI. Join Solutions Architect Ariel Aguilar Gonzalez on September 4 for a live conversation and demo on how to improve ad campaign performance and ROAS. Ariel will discuss the various tools available today to support cross-channel journey building and the pros and cons organizations should consider. Then, Ariel will dive into a live demo of the GrowthLoop journey builder. Whether you're looking to start with essential #LifecycleMarketing or ramp up your #PaidMarketing ROI, Ariel will cover various use cases for optimizing cross-channel customer journeys. #Marketing #PerformanceMarketing #Advertising