GrowthLoop

⭐ Keynote speaker announcement! ⭐ We're excited to share that Scott Brinker will be joining us for the GrowthLoop Live keynote session! As VP Platform Ecosystem at HubSpot and editor of the chiefmartec.com blog, Scott has invaluable insight on the evolution of #martech and #AI, and how companies can prepare for a data-heavy, privacy-centric future. This is a must-see keynote session with "the godfather of martech" — we're thrilled and honored to have Scott join the inaugural GrowthLoop Live! Make sure you get access to what's sure to be a thought-provoking, inspiring conversation. Register now for the free virtual summit 👉 https://hubs.li/Q02LhQTP0 #GrowthLoopLive #Keynote #VirtualSummit

#Marketing and #data teams don't have to be siloed. In fact, they can come together to drive serious growth with #FirstPartyData. That's the topic of next week's Deconstructing Data podcast with our Co-Founder and CPO Chris Sell. Tune in for a great conversation with BDEX's David Finkelstein and Jessie Lizak. 📆 Add it to your calendar and watch live! https://lnkd.in/g7yGd4hN

📣 It's time for another GrowthLoop Live speaker announcement! 📣 CHG Healthcare's Luke Stenis will be joining our VP of Marketing Rebecca Corliss for an eye-opening conversation on how to use data to drive a culture shift at your organization. Luke and Rebecca will be chatting about how to align #marketing and #sales teams "from the data out," using the #DataCloud to foster collaboration and drive positive organizational change. You'll also hear first-hand how CHG used Snowflake and GrowthLoop to implement a strategy that eliminated data redundancies and aligned goals across teams. Have you registered yet? Don't wait any longer! Join us virtually Oct. 1 for this groundbreaking (and free) event 👉 https://hubs.li/Q02LhQTP0 #GrowthLoopLive

I’ve been talking to several enterprise CMOs recently about how the data cloud empowers business teams across marketing, sales, and customer service, but unlocking its full potential requires robust enterprise-level governance. The magic of a #ComposableCDP lies in its ability to leverage existing permissions and controls within your #DataCloud, ensuring secure and proper data management. But we recommend taking governance a step further. What could that look like? 🎯 Create templates for marketers to use to ensure they start with the right targeting. ▶️ Require approvals before teams can export data to downstream channels. 👤 Enforce team member level sharing protocols for every audience created on the data cloud. 🛂 Set controls on audience sizes for each destination to ensure marketers follow guard rails. These dual-layered permissions — data cloud and business cloud — create a governance framework that’s both flexible and secure. 🧘 🛡️ How do you manage data governance for marketing data in your organization? Reach out or comment below — I’d love to hear your experiences. #DataGovernance #GrowthLoop

As seen on G2 👀 "The GrowthLoop team guided us through the implementation and was very much a partner in developing our use cases, as well as providing necessary support to ease use for my organization. They are also very flexible with new features and listen to our business needs." Thankful for incredible customers and incredible reviews! 🙏

Be the hero of your marketing team: Learn how to launch smarter ad campaigns with less money and higher ROI. Join Solutions Architect Ariel Aguilar Gonzalez on September 4 for a live conversation and demo on how to improve ad campaign performance and ROAS. Ariel will discuss the various tools available today to support cross-channel journey building and the pros and cons organizations should consider. Then, Ariel will dive into a live demo of the GrowthLoop journey builder. Whether you're looking to start with essential #LifecycleMarketing or ramp up your #PaidMarketing ROI, Ariel will cover various use cases for optimizing cross-channel customer journeys. #Marketing #PerformanceMarketing #Advertising

If you've ever met Lauren Stein, you know how lucky we are to have her on our team. She is a key champion for our people-first culture and a wonderful advocate for our employees and our business. Proud to see her featured in the Springworks blog! Congrats, Lauren. 🙌 #GrowthLoopTeam

At GrowthLoop innovation isn’t just a buzzword—it’s in our DNA. Our quarterly hackathons are a testament to that spirit, where we hit pause on the daily grind to dive into pure creativity. No matter how hectic things get, these events are non-negotiable, because the results speak volumes. Last week, we wrapped up another hackathon, and once again, the creativity on display blew me away. Over the years, some of our most game-changing features were born from hackathon projects. This time was no different, with standout ideas like: 🎮 Tetris & Snake in app Because sometimes, you just need to inject a little fun into the mix and build some games. Who says innovation can’t be enjoyable? 🛠 Live Cross-Platform Request Tracking This tool is going to be a game-changer for our dev team, streamlining troubleshooting and boosting our platform’s efficiency. 📊 Realtime streaming tables We’re always pushing the envelope on data infrastructure, and this experiment is a leap forward in what we can achieve with our data. 🤖 AI-powered Enhancements No hackathon is complete without a sprinkle of AI magic. Stay tuned—these innovations are coming to a computer near you this year. I couldn’t be prouder of the teams for their hard work and ingenuity. Hackathons like these remind us that when you give talented, creative people the freedom to experiment, amazing things happen. I can’t wait to see where these new ideas will take us next! How do hackathons inspire innovation at your organization? Let’s chat—I’d love to hear your experiences! #Innovation #Tech #GrowthLoop #Hackathon

More data silos, more problems. Imagine building a house where each team is working from a different set of plans. The general contractors have the blueprint, sure. But the other workers — plumbers, electricians, carpenters — don’t know what anyone else is doing. Construction probably isn’t going to go as scheduled, right? 🚧 Something similar happens when your customer data (AKA, your company’s “blueprint”) stays siloed in the hands of just the data team. Sales, customer success and, of course, marketing all need customer data to do their jobs well. So they’re left to either: ☝️ Ask the data team every time they need data, which stunts productivity, or… ✌️Make data copies across multiple tools, leading to inaccurate and out-of-date data in each location. In both cases, teams and data stay siloed. When an organization doesn’t work from a single source of truth, the business suffers.  ❌ Teams waste money on duplicate technologies.  ❌ Customer experience is poor and inconsistent.  ❌ Team objectives are misaligned because data is misaligned. ❌ The company can’t keep up with competitors who DO have a unified data strategy. ❌ Marketers can’t quickly test and iterate on campaigns, which stifles revenue growth. The cost of data silos is too high. Businesses need to securely put their blueprint in the hands of *all* of the teams that build awareness, pipeline, and revenue with their audience. #CustomerData #Marketing #composableCDP

Excited to see our newest board member, Mookie Betts, on the cover of Forbes Life! “He’s incredibly business-savvy,” GrowthLoop co-CEO Chris Sell says of Betts. “He learns so quickly.”  #Forbes #MLB #MarTech