INK Communications Co.

In a young industry like #CleanHydrogen — where most solutions haven't reached commercial scale — a company's website is a critical touchpoint for potential investors and customers. The right web presence can build credibility, tell a clear and compelling technology story, and show momentum in the market. That's why last year Aurora Hydrogen partnered with INK for a website redesign that communicates maturity and market potential while answering the all-important question: "Why Aurora?" With strategic messaging, a distinct visual identity, and technical upgrades, we helped position Aurora as a valuable partner for hard-to-decarbonize sectors. Explore the case study: https://lnkd.in/ghCemXxH

Your vote = your voice! INKers are making their voices heard this #ElectionDay; if you haven't voted yet, join us in casting your vote today and help shape the future of our communities and country. (Plus, who doesn’t love those “I Voted” stickers?)

Top engineering advisors. Cutting-edge tech solutions. Innovative partnerships. Insights for a competitive edge. Last week, Electric Power Engineers’ Marketing & Communications team gathered at our Austin headquarters for two days of strategizing, creative idea-sharing and enjoying time together. As clean energy industries keep breaking growth records, our company has reached an inflection point – exponential growth, year-over-year. With trend lines pointing upward, this was the perfect time to lean forward into our future vision. Our talented staff, agencies and expert consultants collaborated to tackle how to ensure EPE’s fast-evolving client service solutions and software innovations are reaching stakeholders who depend on us – developers, utilities, diverse public and private sector partners – all investors in a successful energy transition. Chief Operating Officer Stephanie Badr shared the inspiring story of how far EPE has come since we were founded in 1968, achieving explosive growth in recent years as the energy transition accelerates. Business unit leaders Kalyan C., EVP of Energy Resources, Tamer Rousan, EVP of Utilities and Sultan Ennab, Head of Software Products, AI & Services brought the energy and goals for marketing ideation. Chief People Officer Dana Smola, PHR, SHRM-CP highlighted EPE’s uniquely inclusive, empowering culture and goal to bring many more talented professionals on board as our global company continues extraordinary growth. As our CEO Hala Ballouz says, at EPE, we work as one team – and that is why we succeed. Special thanks to Vice President of Marketing & Communications Todd Frank and Chief Growth Officer Hugo E Mena, P.E. for hosting the Marketing Summit and Joshua Slaughterback for superb facilitation. Stay tuned for great content and exciting updates as we innovate new ways to connect you with our experts, SaaS innovations and end-to-end engineering solutions. Pictured: EPE staff Christopher Wienbeck, Joe Earley, Claudia Cutter, Marisa Osowski, Lynn Peugh - CMP, Grace Cuellar, Mayra B., George Bjelovuk Agencies INK Communications Co. team Kim Mackley, Paige Buescher, Valerie Martinez, Payton Ricci; Tigercomm team, Melissa Baldwin Clare Quirin Consultants Joy Ditto, Erin Greeson, Climate Line LLC #EnergyTransition #TeamEPE #CleanEnergy #PowerEngineering #Marketing #StrategicPlanning

INKers and their loved ones pulled off some *scary* good costumes this year! From clever partner costumes like sushi and chopsticks to timeless favorites like Jack Skellington and Sally, our offices are buzzing with tricks, treats, and festive fun. 🎃 #HappyHalloween

For those at #Money2020USA looking to make the most these final days of the event, we’ve updated our article on fintech media relations with guidance on building relationships with journalists at trade shows. Industry events like Money20/20 are an ideal environment for meeting reporters in-person and paving the way for future coverage. Take a look at our new tips to help you make the most of your time on the ground. 👇

After three decades in the PR industry, INK CEO Starr Million Baker has noticed one constant: businesses turn to agencies to anticipate what’s coming and provide strategic guidance that fuels growth. The role of an agency is to think ahead, offering insights that help clients navigate both present challenges and future opportunities. But why do some agencies fall short? Starr outlines three key reasons and shares actionable insights on how to avoid these pitfalls, including a look at INK's Be There Before methodology: https://lnkd.in/gwAMevmQ

With Money20/20 just around the corner, now is the perfect time to fine-tune your #FinTech PR strategy. Success isn’t just about building connections—it’s about crafting compelling stories and knowing which channels will amplify your message. From leveraging your executives and SMEs to strategically blending paid with earned media, thoughtful preparation is 🔑 to breaking through the noise. Check out our latest article by Comms Senior Director Sami Steinseifer for practical tips to help you show up confidently and make the most of your FinTech media relations: https://lnkd.in/gJNY_Y7P

INKers Caitlin New, APR (VP, Comms), Kersa Haughey (Director, Business Development), and Hallie Criste (Manager, Comms) were spotted at InsureTech Connect. They supported our clients, connected with insurtech professionals to share their expertise, and gathered new insights on this ever-evolving industry. Check out their #ITCVegas experience! 👇

The latest edition of our Energy BTB highlights topics shaping conversations across news and social media in the #EnergyIndustry. These insights can help guide how you reach your audience by tapping into the trending narratives they're already following. Here are a few of the topics covered in this month's report: 🌪️ While the U.S. election remains a hot topic, recent hurricane activity brings renewed attention to energy resilience. 🌎 Climate Week has set the stage for #COP29 and end-of-year ESG goals, providing valuable indicators to guide brand positioning moving into 2025. 💡 Talks around scaling, job creation, and economic impact are picking up steam, creating an opportunity for companies to speak to how they will address these growing concerns. Explore these trends and more in the full report: https://lnkd.in/diqFeXj8

Such a good first day at InsureTech Connect with my INK Communications Co. team! Looking forward to spending more time with our insurtech clients and making new connections at the show today and tomorrow. Come say hi if you see us! 👋 #ITCVegas