Hightouch

I'm continually inspired by the incredible feedback we receive from our customers. Mikey Osborn, who’s the Director of Growth Marketing and Technology at Collectors, shared that “Hightouch has allowed us to completely supercharge our lifecycle marketing program and engage with our users in ways that were never before possible. We’ve activated thousands of new customers in our first few months using the product, and that’s just the tip of the iceberg.” Mikey’s team has increased engagement by 125%, launched a loyalty program, and reduced campaign execution time from weeks to minutes— all by using the products that our team has built. I’m feeling so grateful for customers like him who choose us, and the rockstars I get to work with every day ❤️. You can read Mikey’s full case study here: https://lnkd.in/grTsf_4F

What’s a Composable CDP? Check out this video for a ⚡ fast answer. CDPs help companies: 1️⃣ Collect data 2️⃣ Unify data into 360 customer profiles 3️⃣ Build audiences and journeys 4️⃣ Activate data to downstream tools As a Composable CDP, Hightouch can do all of this— and more, like analytics, data onboarding to ad platforms and CTV, and AI Decisioning. 🧠 The key difference is that we use YOUR data warehouse, where your data is already stored. You don’t have to do a ton of work to reformat data and bring it to us: we work with what you have today. Get going faster, and just add the components you need to turn your data into action.

Excited to officially announce our partnership with Hightouch, enabling brands to maximize the value of Snowflake and Braze investments 🔥 Massive Rocket | Global Braze & Snowflake Agency has been building and deploying CDPs (Customer Data Platforms) for some of the most complex B2C businesses for over 6 years now 🙈 The space has changed a lot in that time:  1) The definition of CDP itself 😅 2) The capabilities of individual players within the stack (everyone has CDP capabilities now) 3) The approach that CDP vendors have been taking as data warehouses assume a more central role One constant remains: The critical need to accelerate time to value. In fact, this need has only intensified 🚀 We've enjoyed a strong partnership with Tejas Manohar, Kashish Gupta and the Hightouch team. Truly an organization to watch - with a clear value proposition and a product that delivers on its promise. Contact us to learn how this partnership can unlock the combined power of Braze and Snowflake for your business 🚀

We ❤️ Mixpanel, and are so excited to feature Chenxing GUO and Allison K. in our Data Activator Spotlight! Chenxing and Allison are perfect examples of how marketing and data teams can collaborate by using Hightouch. They are powering critical use cases across sales (health scores and lead routing), support (ticket prioritization), email marketing (personalization), and paid media (custom audiences). Chenxing shared that “without the right data, the core components of our business just wouldn’t work. Hightouch is the critical layer which powers every team across the business.” We’re so grateful for users like Chenxing and Allison, who keep finding innovative new ways to put their data to work. Congratulations!

With AI Decisioning, you don’t have to rely on guesswork. Imagine making highly informed moves for every single customer, every single marketing touchpoint (or lack thereof!) 🤯 Just like Garry Kasparov faced off against Deep Blue (revolutionary Chess AI), marketing teams today are up against a challenge no human can manage alone: predicting and shaping millions of customer behaviors in real time. With everything going digital, the future of marketing isn’t about periodic bold move—it’s about millions of smart ones 🎯 Curious how AI Decisioning works? Let's talk! 💬 https://lnkd.in/egmYY9qN #AIDecisioning #MarketingStrategy #AIinBusiness #CustomerEngagement #MarketingInnovation

🧠 Marketers should work smarter, not harder. Just like Deep Blue and AlphaGo transformed chess and Go, AI Decisioning is now transforming marketing by optimizing every experience decision. No more guesswork—just smarter, AI and data-driven strategies that continuously learn and adapt to achieve your marketing goals. More of our thoughts below ⬇

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀, 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀: 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴 𝗛𝗶𝗴𝗵𝘁𝗼𝘂𝗰𝗵 𝗳𝗼𝗿 𝗖𝗧𝗩! 🚀 We built a unified first-party targeting and measurement solution including integrations with DSPs like Amazon Ads, StackAdapt, The Trade Desk and OEM CTV platforms including LG Ad Solutions, Samsung Ads, Roku Advertising, and VIZIO Ads. 🤝 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗲𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀𝗹𝘆: Connect with major CTV OEM platforms and DSPs so you can advertise across every screen. 🏃♂️ 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: Create and onboard audiences directly from your cloud data warehouse. Set your audiences to refresh every day, automatically. 📈 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗯𝗿𝗮𝗻𝗱 𝗹𝗶𝗳𝘁, 𝘁𝘂𝗻𝗲-𝗶𝗻, 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝗹𝗶𝗳𝘁: Integrate with Dynata and iSpot.tv for holistic measurement, no matter your goal. And the best part? Hightouch eliminates CPM fees. You can target CTV ads with your first-party data without increasing your cost. Join WeightWatchers and other big-budget advertisers who are improving CTV ad performance with better targeting, suppression, and frequency management. Read more here: https://lnkd.in/gGjDYX6P #CTVAdvertising #AdTech

We’re thrilled to be named as a Leader in the Customer Data Platform category of Snowflake’s 2025 Modern Marketing Data Stack! As part of this announcement, we’ve launched a solutions center with a step-by-step guide to setting up a Composable CDP on Snowflake. You can get going in as little as thirty minutes (and we’ve got a video to prove it)! https://lnkd.in/g7t7PF5Y We couldn’t be happier about the rapid growth of the Composable CDP on Snowflake. The full 2025 Modern Marketing Data Stack report has tons of guidance for how marketers can capitalize on the convergence of Adtech and Martech with first-party data. Check it out here: https://lnkd.in/gFDPevTf

🔥 Retail Media Networks are set to dominate retail strategies in 2025, but many brands are still asking, where do we start? Here’s the good news: if you have first-party data, you're already closer to unlocking this powerful revenue stream than you think. You just need the right strategy to activate it 🚀 That’s why we’re teaming up with retail media experts from Databricks and Tredence Inc. for an exclusive webinar that breaks down how top retailers are transforming their existing data into retail media dollars. We’ll cover: - Building a rock-solid first-party data foundation - Activating audiences across every marketing channel - Tying impressions directly to purchases for measurable ROI 📈 🗓️ Thursday, October 24, 2024 🕙 10:00 AM - 11:30 AM CT Don’t miss your chance to learn how to turn your data into high-margin revenue. Register now! https://lnkd.in/evkPBkjv #RetailMedia #DataDrivenMarketing #ComposableCDP #Hightouch #RetailGrowth #Webinar #Databricks #Tredence

Our website just got a new look 👀✨🎨 The redesigned website features a fresh brand aesthetic that reflects the innovative spirit of Hightouch and our customers. Check it out for yourself: Hightouch.com Want to join the team behind this design? We’re actively seeking a talented Brand Designer who is passionate about creating impactful designs. If you're ready to contribute to our mission and grow with us, we want to hear from you! Apply here: https://lnkd.in/gKygskwq