Hightouch

Summer G2 reviews are out! We’re thrilled to again win #1 in Reverse ETL and continue to push the boundaries for CDPs, winning dozens of badges for categories like fastest implementation and best ROI. 🏆 G2 Awards are all based on customer reviews, so these mean a lot to us! Read on to find out what customers have to say on G2: https://lnkd.in/eEzBJtHM

Trying to reach EU audiences across ad channels, and remain compliant? 🌟 Exciting news! 🌟 We're thrilled to announce that we support privacy-conscious ad targeting in the EU through a combination of our integration with the European Unified ID (EUID) through The Trade Desk and our compliance features tthat enforce universal opt-outs and adhere to regional data laws. Features include: - Universal opt-outs: Apply field-level governance filters to prevent opted-out IDs from being shared with ad platforms. - Regional Data Processing: In-transit data is processed using the appropriate regional data center, preventing the movement of data across borders and ensuring regional compliance. - Enhanced Addressability: Once data is transferred, advertisers can activate EUID to reach larger addressable audiences across Europe in a privacy-conscious way. Stuart Colman, Senior European Director of Identity at The Trade Desk, comments: “Hightouch provides its clients with a simple and direct way to activate this new currency so they can benefit from the increased efficiency of their digital advertising on the open internet.” Read more: https://lnkd.in/e5SbyJCn

Sometimes it's important to take a step back and appreciate the incredible people that inspire me every day 🙇♂️ We had a great chance to do that last week when we were featured in Redpoint's InfraRed 100 list of companies innovating in cloud data infrastructure. I couldn't make it to NYC this year, but it made me so happy to see that we were able to invite some of our incredible NYC team to Nasdaq to see Hightouch up on a billboard in Times Square! 🗽 To Kashish Gupta and Josh Curl, my incredible co-founders— there’s no one else I’d rather build with. I’m so grateful to work with you every day (and let’s be real, night) alongside our amazing team. I can’t possibly list everyone who has helped us get here from current and former teammates, investors, advisors, personal mentors, customers, or even family & friends over the years. But I just wanted to say thank you for the incredible ride. The best is yet to come. 🔮 📣 Special shout out to our NYC office team who were able to come to Times Square for photo time 📸 — Evan Horowitz Natalie Glaser Brendan G. Hanley Jennifer Chan Chris Smith Kathryn Trainor Allie Williams

In my opinion, hands down, The winner of the best printed words on a T-shirt swag from #snowflakecloudsummit is the Hightouch team. Love this message 💡 and our data team here at SurveyMonkey truly helps monetize through Data and powerful insights. #dataengineering

If you're a big Salesforce or Adobe customer, you’ve undoubtedly been getting calls from your account team to consider their new data platforms - Adobe Experience Platform (AEP) or Salesforce Data Cloud. Should you? At first glance, they're extremely exciting— all your data and business workflow in one platform! Unfortunately, things aren't as great as they seem. We've worked with multiple customers who adopted and then abandoned these platforms. These are the most consistent failures we've seen: 1) Adobe and Salesforce's data platforms aren't flexible enough for sophisticated personalization 2) It's too expensive to store data in these platforms, which limits how much you'll use them 3) Customers must reboot their stack to take advantage of these data platforms 4) The platforms themselves are not mature enough at this time We wrote a full article on this including examples from customers— check it out: https://lnkd.in/evCRSmZm What is the solution? Leverage cloud data warehouses like Snowflake, Databricks, and Google BigQuery. These systems are far more flexible and there's a new generation of CDPs and marketing solutions that can sit directly on top of them to facilitate customer data, marketing, and business use cases. It’s time to break out of the Adobe and Salesforce data jail by harnessing the power of your cloud data warehouse.

Does LiveRamp’s onboarding process feel slow, expensive, and difficult to maintain? You’re not alone. Time and time again, we see customers struggle with manual SFTP uploads, week-long processing times, and overpriced contracts. We re-invented data onboarding from the ground up. With Match Booster, you can onboard new audiences in hours directly from your data warehouse, all at an affordable price. Learn more at https://lnkd.in/gMUFD7z8

While I feel incredibly lucky to stand in front of the Hightouch logo in Times Square, alongside the most incredible team, there is only one thought that goes through my head. "Thank you mom and dad." For all the parents out there, you're the true heroes. Your kids will have endlessly more opportunities than you did, and while folks may congratulate them, the credit is really yours. When we first immigrated to the US in 2000, Times Square was the first place we visited after getting off the plane. This was our first step towards the American Dream, but no one could have predicted the chain of events that happened after that. Hightouch, the company Tejas, Josh, and I started five years ago from our living room, was just named to Redpoint's Infrared 100 list, and we were featured on the Nasdaq tower in Times Square!! 🎉🥳 🙏 It took a village to help me move to the US and and then another one to help us start Hightouch many years later! I couldn’t be more grateful to our customers, investors, and the incredible team I get to work with every day. Quick shoutout to Evan Horowitz Natalie Glaser Brendan G. Hanley Jennifer Chan Chris Smith Allie Williams Kathryn Trainor for joining me in Times Square, and most importantly: thank you mom and dad.

The Infrared 100 is now live. Our list of 100 transformative companies in cloud infrastructure. https://lnkd.in/gVRDNS6Q

That’s us, in Times Square! 📸 We're thrilled to be part of Redpoint’s 2024 InfraRed 100 list, which highlights 100 transformative companies in cloud infrastructure. We’re proud to be in such outstanding company—congratulations to everyone listed! (Shout out to some of our integration partners also on the list: Databricks, dbt Labs, Hex, LaunchDarkly, Materialize, Redis, Sigma Computing, and Stripe)

With a dynamic duo like Iterable and Hightouch, the WHOOP team didn't just break a sweat—they broke records. 🏆💪 Hear from Aoife O'Driscoll, AVP of Lifecycle Marketing at WHOOP, as she shares how Iterable and Hightouch powered up their January Jumpstart Challenge Campaign! Speaking of gains, Whoop saw open rates soar above 60% and active participants increase by 128%, something that—without Hightouch—the team would've needed 4x the resources to pull off the same complex, personalized, targeted messages. Watch the full Activate Summit session and dozens more on demand now ⬇️ https://lnkd.in/e8zMv9bD