ICRAVE reposted this
With my new venture Journey we are exploring Multidimensional Design solutions that finally sets out to redefine how we address the new landscape of experience across physical, immersive and virtual realms. Feels pretty good so far…
Builder | Ex-Huge | Ad Age Web3 Marketing Trailblazer | 2x PRovoke Media Innovator 25
Multidimensional Design (MDX) is much more than a strategy. It's a profound reimagining of how brands can exist and interact in our increasingly complex and interconnected world. At its core, MDX acknowledges a fundamental truth about modern existence: our lives are no longer neatly compartmentalized into discrete channels or touchpoints. We don't just consume media; we inhabit it. We don't simply interact with brands; we coexist with them in a rich ecosystem of physical, digital, and immersive experiences. This shift demands a new approach to design and brand strategy, one that embraces the inherent complexity and fluidity of contemporary life, using it as a source of richness and opportunity. The ReadyMade Company is honored to have played a role in helping Journey define and articulate this groundbreaking concept. Their latest article offers a deep dive into MDX, exploring how it: 🎯 Powers innovation through cross-pollination of diverse expertise. 🎯 Adapts to individual preferences and behaviors. 🎯 Redefines our understanding of space and time in user experiences. 🎯 Embraces nonlinear thinking to open new pathways of interaction. 🎯 Requires interdisciplinary collaboration to bring ideas to life This is just the beginning. We're excited to see how MDX will shape the future of brand interactions, creating experiences that are not consumed, but lived! Andrew Zimmerman, Lionel Ohayon, Jules Coke, 🤖Brandon Kaplan, Matt Quinn, Alexandra Polier, Holly Houghton #mdx #designthinking #experiencedesign