IZEA

Do you want to be an influencer? 📸 We found out that 54% of 18-to-60-year-olds in the U.S. would quit their jobs to become full-time influencers. Discover more insights in our 2024 Influencer Aspirations report. Download your free copy today: https://lnkd.in/gp2viE8f

Exciting news! 🎉 We are thrilled to announce the acquisition of The Reiman Agency, an innovative sports and celebrity marketing firm. This acquisition further strengthens our position in the Creator Economy, allowing us to deliver even more impactful solutions for our clients. Welcome to the IZEA family, The Reiman Agency! Read more in our press release: https://izea.me/4d1M9Tm

Thank you for the feature and quote Entrepreneur Media. You can check out the story on IZEA's research here : https://lnkd.in/eSD3UtBf

Snack time just got a whole lot better! Check out our fun collab with Dole Wiggles. 🍓🍍 #InfluencerMarketing

Our Senior Strategist, Jaime Krzos, shares her insights into how influencers serve as a bridge to connect and engage with untapped audiences. 💡https://lnkd.in/gHxs5pGb

Learn more about Amazon purchasing behavior in the U.K. and the extent to which influencers impact their purchasing decisions. Download your free copy today: https://lnkd.in/eBfhRgib

Yesterday, I had the pleasure of attending YouTube’s first annual Influencer Marketing Exec Summit. It was an intimate setting with 50 executives from 30 of the biggest companies in our industry, covering tech platforms, agencies, and talent. Unlike the usual industry events where everyone’s scrambling to chat with brands, this was all about the core companies that make our industry tick. There were no brands - it was a welcome change. I can’t share all the details, but here are a few thoughts: 1. YouTube’s Commitment to Partnerships: YouTube is really serious about working with their partners. They were open, transparent, and surprisingly honest about their strengths and weaknesses. They’re putting in the time and resources to help their partners succeed. The people in the room felt like they were being heard. 2. Early Days for Shorts: Shorts is still in its infancy. We got a sneak peek at the roadmap, and it’s clear that there’s a lot of investment going into making Shorts even better for both creators and their audiences. 3. Long-Form Content Still Matters: While Shorts gets a lot of the media attention, YouTube is still innovating with long-form content, creating new monetization avenues for their core creator base. 4. Enhanced Commerce and Attribution: Google has long been a leader in attribution and conversion optimization. They understand how crucial this is for all parties in our space and are addressing the demand for better attribution in all things YouTube, enabling more shoppable experiences and precise tracking. 5. Big Future Ahead: By embracing partners and enhancing API integrations, YouTube is removing friction points in influencer marketing. This should lead to revenue expansion for content creators, especially smaller ones, helping them to secure lucrative brand deals. Big thanks to the YouTube team, especially Michael Benedosso, Kim Larson, and Matt Bruen! You all did an amazing job bringing together the right people to make our ecosystem better for everyone. I’m confident that all ships will rise as a result.

📢 This year’s Influencer Aspirations report is here! For the third year in a row, we surveyed over 1,200 U.S.-based consumers to help understand who identifies as influencers, who aspires to become one, and what role influencer marketing plays in the daily lives of consumers. Get the free report today. https://izea.me/4cLsXci

Our Head of Strategy, Alexis Andreasik, shares her perspective on the importance of authenticity in influencer marketing. In a world of fleeting trends, Alexis emphasizes the need for genuine connections that resonate with audiences and stand the test of time.💡 https://lnkd.in/gaeJ5chH

I am honored to work alongside Ryan at IZEA. Check him out in the latest episode of eCom Pulse with Eitan Koter 🎙️