J. Fitzgerald Group

Identifying the pain points in your business helps us direct you to the right solutions. If your challenge is a lack of a true identity or recognizable brand, here’s how we can help: Branding/Rebranding 🔸 Brand Messaging & Voice: Develop a strong, consistent message that resonates with your audience. 🔸 Logo & Tagline Development: Create a memorable logo and tagline to make your business stand out. 🔸 Style Guides: Maintain brand consistency with a detailed style guide. 🔸 Audience Research & Targeting: Understand and reach your ideal customers more effectively. Reputation Management & Google Business Profile 🔸 Google Review Signage & Request Cards: Encourage positive reviews to boost your online presence. 🔸 Review Trackers & Daily Monitoring: Stay updated with customer feedback and manage your reputation. Print Collateral & Graphic Design 🔸 Enhance your brand’s physical presence with professional business cards, signage and more. Let us amplify your brand! 👉 https://lnkd.in/dD-uZjG

Here are five basic tips to improve the quality of photos for social media accounts: 1️⃣Good Lighting: Ensure your photos are well-lit to showcase your products or services effectively. Natural light is often the best option, so consider taking photos near a window or outdoors. 2️⃣Clear Focus: Make sure your photos are in focus and sharp. Use the autofocus feature on your camera or smartphone to capture clear images that highlight the details of your offerings. 3️⃣Simple Backgrounds: Choose clean and uncluttered backgrounds to avoid distractions. A simple backdrop allows your products or services to stand out and makes your photos look more professional. 4️⃣Consistent Style: Maintain a consistent style and aesthetic across your social media accounts. This helps create a cohesive brand identity and makes your business more recognizable to your audience. 5️⃣Editing Basics: Use basic photo editing tools to enhance your images before posting. Adjust brightness, contrast, and saturation to improve the overall look of your photos. Avoid over-editing, which can make your images appear unnatural. #TacticsTuesday

Did you know you could get up to $10,000 per month for your nonprofit with Google Ads Grants? Visit our website to learn more!

Exciting News from OWM Integrative Wellness! Our client OWM is partnering with Prenuvo to launch a Mobile MRI Clinic, bringing life-saving, full-body scans to Buffalo. Learn how this collaboration is making proactive health care more accessible to the WNY community. Read more in the full article! https://lnkd.in/e7uZKYgB

Learn how email marketing can drive your business growth. Get tips on boosting engagement and conversions in our latest blog. 📧

Your profile is your digital identity—make every element count. A complete profile, featuring your business name, logo, contact info, and an engaging bio, builds trust and credibility with your audience. Invest time in crafting it to reflect your brand's personality and values. It's not just about making an impression; it's about nurturing lasting connections. #TacticsTuesday 💼✨

Enhance your marketing with these eight copywriting tips—when you're ready to take the next step, JFG is here to help elevate your strategy. https://lnkd.in/gczyuyk3

According to a 2024 HubSpot survey, 91% of consumers want to see more online videos from brands. Here are a few tips to improve your videos: Orientation: Film videos in vertical or square orientation for optimal viewing on social media platforms like Instagram and TikTok. Vertical videos take up more screen space on mobile devices and are more engaging for viewers scrolling through their feeds. Audio Setup: Ensure clear audio by filming in a quiet environment and using an external microphone whenever possible. Position the microphone close to the subject or source of sound to capture clear and crisp audio. Avoid filming in noisy or echoey spaces to prevent distractions or poor audio quality. Steady Footage: Keep your camera steady to avoid shaky footage that can be distracting to viewers. Use a tripod or stabilizer to maintain a stable shot, especially when filming handheld. Smooth and steady footage enhances the overall quality of your videos and makes them more enjoyable to watch. #TacticsTuesday 

The ideal length for a blog post, according to WIX, is between 1,500 and 2,500 words. Keep paragraphs concise for easy scanning and include keywords. Using these terms helps search engines identify and rank your content, so when your audience is searching with a question, your business is the answer. #TacticsTuesday

Exciting news from our friends at UBMD Orthopaedics & Sports Medicine! Dr. Duquin is in an evaluation with Zimmer Biomet on the new ROSA® Shoulder System, making UBMD Orthopaedics & Sports Medicine the 3rd site in the world to perform a robotic shoulder arthroplasty.