Launchmetrics

Our latest report, in collaboration with @cew_uk, reveals 2024’s hottest trends—K-Beauty, C-Beauty, and more. Get actionable insights from top brands like Dior and Maybelline. To help you navigate these changes and stay ahead of the curve, we're excited to announce the release of our latest report, "The 2024 Beauty Industry Trends." This report, created in collaboration with @cew_uk, offers unique insights into the future of beauty, including the rise of K-Beauty, C-Beauty, and Celebrity Brands. We've also crafted a panoramic overview of the current beauty industry landscape, supported by rigorous market analysis to help you identify emerging opportunities. Our exclusive top 20 brand benchmark allows you to gauge your performance against industry leaders, providing valuable context for your strategic planning. One of the most valuable aspects of our report is the collection of practical case studies. We've dissected the winning strategies of beauty giants like Dior Beauty, Charlotte Tilbury, Pat McGrath, and Maybelline, offering you actionable insights that you can apply to your own brand's growth strategy, empowering you to make informed decisions in the real world of beauty marketing. Whether you're a seasoned beauty executive looking to maintain your competitive edge, an emerging brand owner aiming to carve out your niche, or a marketing professional seeking to make a significant impact, this report is not just a resource, but your essential roadmap to success in the beauty industry of tomorrow. Are you ready to transform your beauty marketing strategy with data-driven insights? Download now 🔗  https://lnkd.in/dwEyfT6E #BeautyIndustryTrends2024 #DataDrivenBeautyMarketing #BeautyBrandPerformance #InfluencerStrategyInsights #BeautyMarketAnalysis #StrategicGrowth #IndustryInsights #KBeauty #CBeauty #CelebrityBeautyBrands

Faced with chaotic sample management, Pinko needed a change. Together, we transformed their process with cutting-edge RFID technology, achieving a 50% boost in efficiency. Curious how we did it? Download the full case study to see how Pinko turned challenges into opportunities. Pinko was grappling with scattered sample information across departments, complex distribution channels with high sample volumes, and inefficient, error-prone manual tracking methods. We teamed up with Pinko to implement a comprehensive solution incorporating seamless RFID integration for real-time tracking and elevated inventory visibility. By utilizing antennas and handheld scanners, brands can check in or out multiple samples simultaneously. This update resulted in a 50% increase in back-end processing speed, enhanced transparency, better organization across departments and significant improvement in overall operational efficiency. Interested in learning how your brand can achieve similar success? Download our in-depth case study to discover the technologies that helped Pinko transform their samples. 📎 https://lnkd.in/gwQBAHnz #Launchmetrics #FashionInnovation #SampleManagement #RFIDTechnology #DataDrivenInsights #OperationalEfficiency #Pinko

Are you ready to elevate your brand's performance on the world stage? Join us on September 19th for an exclusive, in-depth webinar: "Olympics Marketing Strategy: The Impact of Fashion, Beauty and Sportswear Brands at Paris 2024." During this comprehensive one-hour session, our panel of industry-leading experts, who have crafted winning strategies for top fashion, beauty, and sportswear brands, will unveil the tactics used during the Paris 2024 Olympics. We'll delve into the strategies that turned the world's biggest sporting event into a marketing triumph. Discover the true ROI of Olympic partnerships and learn which athletes delivered the highest Media Impact Value® (MIV®) for brands. Our experts will analyze the influential voices that shaped the Summer Games narrative and decode the key trends that drove the most successful campaigns. You'll walk away with actionable insights that can immediately impact your marketing strategy: ⭐️ Learn how to leverage global events to boost your brand's visibility and engagement. ⭐️ Understand the nuances of athlete partnerships and how to maximize their impact. ⭐️ Gain insider knowledge on emerging trends in sports marketing and how to stay ahead of the curve. ⭐️ Access comprehensive brand performance metrics that will inform your future campaigns. Whether you're a multinational corporation or an up-and-coming brand, the insights from the Paris 2024 Olympics will offer invaluable lessons for your marketing strategies. Secure your spot now and take the first step towards transforming your marketing strategy 🔗 https://lnkd.in/d3XzsDCT #Paris2024 #OlympicMarketing #BrandStrategy #MediaImpactValue #MarketingROI #SportsMarketing

@Christopher Morency, Co-founder of @edition + partners joined us to discuss how brands can resonate with Gen Z and he explained "The most successful brands capitalize on this reality by tailoring their marketing efforts to the diverse platforms and subcultural niches that the generation engages with, instead of trying to target the entire generation with a singular message." In today's evolving fashion industry, where cultural shifts are driven by the tech-savvy and open-minded Gen Z, staying informed about the latest marketing strategies and trends is paramount. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," provides an in-depth analysis of the top 20 fashion and sportswear brands across each segment (luxury, premium and mass market). It also reveals the most influential Voices for Gen Z—including global Celebrities— that brands are using to drive visibility and engagement, along with strategies and tactics they employ. From detailed case studies of brands that have successfully targeted Gen Z, you'll gain practical, actionable insights. These insights will equip you to navigate this new fashion marketing landscape with confidence and effectiveness. Download the report now to elevate your Gen Z fashion marketing efforts and maximize your ROI 🔗 https://lnkd.in/d-wrSthR #GenzFashion #FashionMarketing #InfluencerMarketing #IndustryReport #DataDrivenInsights

Join our exclusive webinar, where industry leaders will dive deep into the data and insights from our upcoming Paris 2024 Olympics Marketing report. Learn how top Fashion, Beauty, and Sportswear brands are leveraging the Games, and discover which athletes are generating the highest Media Impact Value® (MIV®). 📅 Thursday, 19th September 2024 - 3PM BST | 4PM CEST | 10AM EDT What You’ll Learn: Impact of brand activations at Paris 2024 Key trends and actionable strategies for successful campaigns Athletes and voices driving the highest MIV Don’t miss out on the chance to gain a global perspective on Olympic marketing trends. Register now to secure your spot! JOIN OUR WEBINAR https://lnkd.in/d3XzsDCT #beautybrandperformance #brandperformance #brandranking #olympics #datadriven

Our latest report, 'The Beauty Industry Trends of 2024,' in partnership with @CEW UK, reveals the significant shifts that are currently reshaping the beauty landscape, making it a must-read for anyone in the industry. Discover how Charlotte Tilbury propelled its brand's success by learning how to harness the power of influencer marketing—which now drives a staggering 72% of its global Media Impact Value® (MIV®). Our comprehensive report offers valuable insights for marketers, brand managers, and executives. We look into the dynamics between Influencer partnerships vs. celebrity endorsements to help you understand how to optimize your strategy for top-of-funnel awareness and long-term brand loyalty. You will learn how to optimize video content to showcase products, share tutorials and create immersive experiences that drive consumer engagement and purchasing decisions. We've meticulously covered: ⭐️The global powerhouses ⭐️Emerging K-beauty and C-beauty brands. ⭐️In-depth case studies on industry giants like Dior Beauty, Pat McGrath, and Maybelline, Download our comprehensive report now and elevate your beauty marketing 🔗 https://lnkd.in/dwEyfT6E #BeautyIndustryTrends2024 #DataDrivenBeautyMarketing #BeautyBrandPerformance #InfluencerStrategyInsights #BeautyMarketAnalysis #StrategicGrowth #IndustryInsights

We need your help! We will soon be launching a comprehensive report on the state of holiday marketing, and we’d love to count on your expertise!  ⁠ If you work in Fashion, Lifestyle or Beauty, your perspectives on Black Friday, Cyber Monday and Holiday season marketing are crucial to us. ⁠ ⁠ By participating in our anonymous survey, you will get a chance to win a $500 Amazon Gift Card (all you have to do is complete the survey and fill out your details when prompted at the end). Just click the link, fill in the survey to enter. 🔗 ⁠https://lnkd.in/eVmRSp-s T&Cs apply. ⁠ ⁠ #Marketingstrategy #blackfriday #cybermonday #holidaymarket #flbmarketing #fashionmarketing #datadriveninsights

Have you ever wondered how leading fashion brands like PINKO seamlessly track thousands of samples worldwide? Our latest case study uncovers the sample tracking challenges Pinko encountered and how Launchmetrics Samples empowered them to update their sample tracking process.  This significantly boosted efficiency amongst teams and increased brand performance with a data-driven samples strategy. Within this case study, we break down: 🌐 The importance of centralization and how you can compile your multiple scattered spreadsheets into one unified system. ⭐️ The power of RFID technology and how you can scan multiple samples simultaneously. 📈 How standardization helps drive success, enhancing overall operations through transparent, consistent processes. In this case study, we also delve deeper into the step-by-step implementation of RFID technology and its long-term benefits and ROI. Ready to upgrade your sample management?  Download our Pinko case study 🔗 https://lnkd.in/d_4eC7kq #Launchmetrics #FashionInnovation #SampleManagement #RFIDTechnology #DataDrivenInsights #OperationalEfficiency #Pinko