LeanScale

Great time with Eyal Orgil in the LeanScale Studio filming one of the most comprehensive demos of DealHub.io I have ever seen! If you want to see 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐚𝐩𝐚𝐛𝐥𝐞 CPQ/CLM solution on the market, you're not going to want to miss this one. Look out for the full video on our YouTube channel in a few weeks! #revops #revenueoperations #cpq

🎙️New Video: Going from 0-60 with Marketing Ops! Special Guest Anne Marie Corbett 🚀 Here's what we covered 👇 I had an incredible conversation with two marketing ops heavyweights— our marketing ops practice lead Sean Kennedy and marketing ops royalty / current head of marketing ops at Chainguard, the one and only, Anne Marie Corbett (𝐴𝐾𝐴 𝑡ℎ𝑒 𝑖𝑛𝑓𝑎𝑚𝑜𝑢𝑠 𝐴𝑀𝐶). We dove deep into some of the most pressing topics in the marketing ops world and they provide really practical advice for anyone in or interested in marketing ops. Below are a couple of topics we covered. 🔍 𝐏𝐫𝐨𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐬: How to showcase the impact and ROI that marketing operations brings to the table and how to convince leadership to invest more in the function. 👥 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦: Tips and strategies on how to grow and structure a high-performing marketing ops team. Roles, responsibilities, and exactly when to bring on each role. 🚀 𝐅𝐫𝐨𝐦 𝐈𝐂 𝐭𝐨 𝐋𝐞𝐚𝐝𝐞𝐫: Insights from AMC on making the leap from individual contributor to a leadership role, and what it takes to thrive at the next level. This video is packed with actionable advice and real-world examples that will help anyone in marketing ops take their career and practice to the next level. #MarketingOps #Leadership #TeamBuilding #Podcast #RevOps #LeanScale https://lnkd.in/gJ59tPZ7

It takes a lot for a technology to truly 𝑖𝑚𝑝𝑟𝑒𝑠𝑠 me, but I have to say I am completely mind blown by what Clay can do 🤯 I had the pleasure of sitting down with Yash Tekriwal, Clay's Head of Education, to walk through some of the core use cases Clay offers and I walked away truly inspired about how LeanScale and our 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 can take advantage of what they have built. You can watch the full video demo below but here are a few things that impressed me during our recording: 𝐒𝐨𝐛𝐞𝐫 𝐚𝐧𝐝 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐆𝐞𝐧𝐀𝐈 𝐚𝐧𝐝 𝐩𝐫𝐨𝐦𝐩𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭: Clay and their team do incredible job guiding you on prompting GenAI to create more meaningful and deeply personalized outreach. They also provide ways to have the right level of human interaction to ensure your messaging is as authentic as possible. 𝐃𝐚𝐭𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: What would typically take multiple hours of unbelievably boring work, can take Clay minutes. Getting the right data formatted in the way you need it from multiple data sources is not an easy task, and the way Clay is built it gets your data ready to go quickly. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: For companies who take an account based selling or account based marketing approach, there is a heavy lift on researching your prospects and the people you’re trying to connect with. Clay makes it easy to find their thought leadership pieces, work history, and other information that can be used to tee up hours of research in, again, minutes. We’re really proud to be one of their few 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 and can’t wait to see what the Clay team does in the future, especially off of a fresh Series B. This is the first of many content pieces we’ll be doing to show off the power of the Clay platform and we can't wait to share more. https://lnkd.in/gEGtmGYb

🏋️ Imagine someone saying that they have 𝑐𝑜𝑚𝑝𝑙𝑒𝑡𝑒𝑑 their health and fitness goals and they can now stop dieting and exercising. There is a major misconception about RevOps that sounds just as naive, and two apparent ✨𝕔𝕠𝕘𝕟𝕚𝕥𝕚𝕧𝕖 𝕓𝕚𝕒𝕤𝕖𝕤✨ at play that are causing this to happen. Many are treating RevOps as a pathway to some idea of a steady state, or even worse, as a project to be completed. Here are a few reasons why, and a different way to think about it. 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐨𝐧 𝐁𝐢𝐚𝐬 - people tend to want to mark something as 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 even in contexts where it’s an ongoing process. People want to say their GTM function is "operationalized" and consider it a done job. 𝐒𝐭𝐚𝐭𝐮𝐬 𝐐𝐮𝐨 𝐁𝐢𝐚𝐬 - there is strong inertia to maintain the status quo, and for most of the high performing innovative people who I tend to connect with here, the trap we fall into is not maintaining the current status quo, yet yearning for an idea when there can be a status quo. It's equally as dangerous and limiting, it's simply hitting the snooze button on stagnation. Many people treat RevOps as a project or have an idea of an end state when everything is “operationalized” - but that’s simply not true. RevOps is not a project, it’s a business function to be served. Just like accounting and finance, the work is never finished. It may ebb and flow with the business needs, but it is a process of continual improvement. Yes, there are often major transformations that have to take place and for many early stage companies there is a front loaded amount of work, but that doesn’t mean you are done, it means you now have the opportunity to get started with the real work of leveraging data to make decisions. At LeanScale, we think of RevOps as a 𝒇𝒍𝒚𝒘𝒉𝒆𝒆𝒍, and it’s four simple steps that always connect and complement each other. Check out the video to dive deeper 👇 1. Adjust your growth plan (or create one if you don’t have one)  2. Augment your growth infrastructure 3. Analyze your performance to the growth plan 4. Align on growth drivers, and then back to step one to adjust your plan https://lnkd.in/gPT-8MpR