Loan Pronto Inc. reposted this
Huge shout out to the Loan Pronto Inc. team for a spectacular October. 217 Closings for $68,000,000 in total volume with 20 LOs and 8 account managers closing those deals. We pride ourselves on being small but powerful. I don't envy teams with 100s/1ks of LOs doing 1-2 deals each. It's not that I think it's bad, it's simply not in our DNA. 40% referral 60% direct to consumer advertising (no lead buy) 25%+ of our clients left 5 star Google Reviews 12% Purchase 88% Refi/HELOC The biggest mistake many owners make is trying to come up with a "big idea" or change their entire company playbook during challenging times- I've found myself doing that from time to time. Literally told my wife the other day "I need a big idea"- then I remembered that I already had that big idea. Stay true to your gameplan. Don't chase shiny things. Don't flail. Simply do what your really damn good at and do it consistently and it'll all fall into place.