Loxo

When your content does some of the heavy lifting for you, you don't have to come into a first sales call at ground zero. Rather than explaining what you do, you start from a place where the person on the other end of the call can say: "You're definitely the people who can help us with X." When there's already a level of trust, credibility, and familiarity going into that first call, the entire sales process moves differently. The conversations shift from selling from scratch to expanding on the value you can provide. Megan Bowen dives into this deeper on a recent episode of our podcast — link is in the comments!

A lot of the pushback regarding AI in recruitment is that it makes things "less human." In certain cases, WE TOTALLY AGREE. There's a time and a place for automation. But when it comes to communicating updates with candidates — like about their application status, or whether or not they're moving forward in the interview process, or about timelines — using automation can actually help infuse MORE humanity into your process. Because what could be more human than demonstrating empathy and kindness to candidates who are just waiting for more information? Even when we use automation to help us do activities like this at scale, we're doing it for the sake of being more human. More kind. More empathetic. More communicative. Thoughts?

When someone views your profile, do you view that as an opportunity to start a conversation? Morgan J Ingram thinks you should. Someone viewing your profile is a signal — one that indicates that, at the very least, their interest is piqued. So following up on that interest with a question or an invitation to learn more is kind of the most natural next step... Yet so few people are doing this that it's still a REALLY great way to stand out.

There are so many shiny new objects and "must-do" tactics that pop up every few months. But Morgan J Ingram says to never forget about what's ALREADY WORKING for you. Always double-down on whatever is working best for you. What works for one may not work for all. We've all got out own secret sauce. If you're killing it with a certain tactic or channel, STICK WITH IT until you reach the point of diminishing returns!

When you blast out the same email to 100 people, 1) You look spammy in the eyes of Google 2) You're missing out on opportunities to refine your messaging An ABCD email strategy that diversifies your subject lines & email content gives you 12 different variables to test and use to learn & improve your messaging over time. It also makes Google happy, so we call that a win-win 😇

When it comes to business development campaigns, are you simply trying to "capture leads" or genuinely nurture your prospects? A lot of people have misconceptions about what a good nurture campaign should actually look like — and they focus on driving quick wins ("sign up for this," "attend our event," "download this e-book," etc). The reality is that the best way to nurture is EDUCATE. To build trust. To develop consistency. To establish credibility and authority. To create content that your audience actually looks forward to. If you do this well, they should start to associate you with that good content. Think: "Ah, yes, it's Tuesday — which means time for another email from Sam, the go-to on bizdev for recruiters!"

With founder-led marketing, you (as the founder) become the chief evangelist for your company. You create content that helps educate your audience about the problem you solve, the category you're in (or creating 😎), lessons learned along the way, etc. As you position yourself as an expert in the space, you become the "go-to" for you audience when they think about THEIR problems. So that by the time they're ever ready for a conversation, you've already built a level of trust that removes SO much friction. We had Megan Bowen on the pod to talk alllllll about founder-led marketing and sales — and how you can start to weave it into your strategy as a recruiter. Link is in the comments!

Are your outreach emails full of fluff? ESPECIALLY when doing cold bizdev, if someone opens your email, you need to deliver value without making them scroll. ⤴ Remove unnecessary filler words ⤴ Put yourself in the shoes of a busy C-level exec ⤴ Edit your email down to the things with the most impact Think of it this way — What kinds of emails do you open? Which do you READ? 🤔

When you blast out the same email to 100 people, 1) You look spammy in the eyes of Google 2) You're missing out on opportunities to refine your messaging In less than 5 minutes, Sam gives a masterclass on an ABCD email strategy that diversifies your subject lines & email content — Which makes Google happy and gives you 12 different variables to test and use to learn & improve your messaging over time. 😇

Being persistent doesn't have to be annoying! Here, Troy Munson drops a sub 1-minute MASTER CLASS on how to maintain contact with bizdev prospects in a way that: 1) Keeps you top of mind, and 2) Lets them know you care about more than just getting their money (Hint hint: these tips work well for maintaining relationships with passive candidates, too 😇) Hungry for more? Link to the full episode is in the comments.