Madison Logic

When used in a data-driven, multi-channel ABM strategy, display ads are a powerful tool to connect with your target audience and drive conversions. When executed effectively, display ads help you: ✅ Remain top of mind ✅ Expand reach within the buying committee ✅ Drive conversions To make account-based display advertising a successful part of your multi-channel ABM strategy, consider these best practices: https://hubs.li/Q02MKgmx0 #abm #advertising #ads #b2b #marketing #sales #revenue #success #data #digitalmarketing

💪 Marketers' real work begins after the dotted line is signed. It's a common misconception that marketing efforts end once customers finalize a purchase—but that's far from the truth. Engaging and deepening relationships within accounts is at the core of effective account-based marketing motions. Why would you stop when leads become customers? This actionable blueprint provides a foundation for your marketing strategy to give buyer groups within your customer base the attention and personalization they require to invest in your product and build a long-lasting relationship where your offering becomes indispensable toward achieving their goals. ➡️ Download your copy here: https://hubs.li/Q02MyhvB0 #abm #marketing #sales #b2b #revenue #customermarketing #strategy #b2bmarketing

An account-based (ABM) approach is the most effective route to take with competitive displacement. The goal of a competitive displacement campaign is to position your solution as the superior alternative to the competition, effectively convincing customers to switch. Here are four benefits of a successful competitive displacement campaign: 1️⃣ Expand market share. 2️⃣ Increase revenue. 3️⃣ Enhance brand reputation & equity. 4️⃣ Elevate the customer experience. Head to the blog to learn the key steps to build a competitive displacement strategy with an account-based marketing approach 🔗: https://hubs.li/Q02Mp9-k0 #abm #marketing #revenue #sales #win #roi #b2b #digitalmarketing

Who's going to #INBOUND? 👇 Jeff Ballew, Dayna Shaw, and Johanna Shirman will be there. If you are in Boston September 18-20th, be sure to send them a message and say hi to our ML team! 👀👋 Looking forward to seeing some familiar and new faces there: https://hubs.li/Q02MlV9M0 HubSpot #marketing #b2b #sales #team #digitalmarketing

While it might be easy to breathe a sigh a relief over Google's decision not to proceed with the planned deprecation of cookies, it's important to know that the company's new plan to allow users to control acceptance still carries significant implications for those dependent on Chrome's cookies for data. Marketers can no longer wait to seek out digital marketing processes and strategies that not only obtain and expand their first-party intent data collection, but also take measure to keep it safe and secure. While there won’t be a single solution or technology that will replace third-party cookies, there are effective strategies to navigate this transition. By focusing on a refreshed data strategy, you can stay ahead of the curve. Here are three ways to prepare for a post-cookie future: 1️⃣ Audit your own data, ad-tech partners, and vendors. 2️⃣ Explore alternative options to research and identify target audiences. 3️⃣ Build a strategy around first-party data and zero-party data. To learn more about cookie-less marketing with privacy-friendly strategies, head to our blog: https://hubs.li/Q02McdX20 #abm #marketing #cookies #google #data #marketing #seo #advertising

The strength of your campaign lies in your storytelling ability—of being able to identify how your content dives into the buyer’s pain points and what pieces of content convey messaging that causes a strong reaction for each buying committee member. Approach your messaging plan with a “rule of three” mentality for a strong foundation for engagement and compelling content. As a writing principle, the rule of three notes that information presented as a group of three tends to be more amusing, gratifying, and memorable. As a campaign principle, you can follow it to create engaging campaigns. You want to identify three personas to target. From there, you can develop messaging that highlights: • 3 pain points, and how your solution addresses them • 3 strategic outcomes that highlight your solution, including impact on ROI • 3 use cases on how your solution addresses key pain points • 3 proof points that reinforce the value your solution brings Use the rule of three to create compelling content that sets you apart from the competition. 3️⃣ Head to the blog for more on gaining market share through creating compelling content: https://hubs.li/Q02M2t5S0 #marketing #contentmarketing #b2b #sales #abm #success #revenue #buyer

For the ninth year, Madison Logic is honored to be on the #Inc5000 list! 🏆 The 2024 Inc. 5000 list ranks the nation's most prestigious and fastest-growing private companies. Madison Logic's 2024 ranking and multiple appearances on the list highlights our continued leadership solving the needs of global enterprises B2B organizations through the innovative ML Platform. Marketing leaders know they can depend on us for our transparent practices and market-leading, data-driven approach that empowers them to convert their best accounts faster. We're proud of our team's commitment to helping the world’s fastest-growing companies grow faster. 💜 Inc. Magazine #abm #marketing #team #b2b #success

“It’s important to be where our audience is, as opposed to waiting for our audience to come to us.” 👏 Since partnering with Madison Logic, Rachel Simon, Senior Manager of Demand Generation and her team at AgentSync have leveraged powerful intent datasets through ML Insights and the ML Platform to identify their target accounts and deliver the content they need across multiple channels. The ML Platform is a reliable source of account-level activity information used to optimize their ABM strategy. As a result, AgentSync has seen $9.6 million in pipeline and a 116% return on investment from their ABM efforts. Learn more about their ABM success, here: https://hubs.li/Q02LTTFT0 #abm #marketing #success #revenue #pipeline #roi #b2b #sales #ads #advertising

When used in a unified multi-channel account-based marketing (ABM) strategy, content syndication offers immense potential to amplify reach, strengthen brand visibility, and generate valuable leads. When executed correctly, the benefits of content syndication can be significant and rewarding to: ✅ Influence buyers to take action with the right content ✅ Capture more buyers by repurposing effective content across various channels ✅ Obtain valuable buyer information to better understand their needs by selecting the right program By repurposing and distributing your valuable content on third-party platforms, you can reach a larger audience, establish credibility, and attract prospects who are actively seeking information about your solution. Head to the blog to look at some of the common content syndication do’s and don’ts for more successful ABM campaigns: https://hubs.li/Q02LPqkq0 #abm #marketing #b2b #content #contentsyndication #sales #revenue

Full-funnel account-based marketing (ABM) is a marathon, not a race. 👟 The time you spend crafting a quality ABM strategy leads to higher-quality accounts in your sales funnel. While the steps needed to identify key accounts and craft personalized experiences across the buyer's journey take time and effort, the payout of higher conversions and better long-term customer relationships is worth it. Adopting a full-funnel ABM approach is your best bet to maximize your marketing budget and improve operational efficiency. ✅ Download the Full-Funnel ABM Playbook for the key steps necessary to build a more impactful ABM approach: https://hubs.li/Q02Lv6kG0 #abm #strategy #b2b #marketing #success #revenue #roi #sales