Madwell, a division of the Madwell Corporation, specializes in helping brands achieve cultural convergence. And having fun. Mostly we specialize in having fun.
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We’re proud to partner with E.L.F. BEAUTY and ✨Dr. Catherine S. Ramirez✨, an expert in ethnic and gender studies, to celebrate Hispanic heritage! Together, we’re diving into the fascinating Pachuca movement. Discover the powerful story behind this cultural phenomenon and honor the vibrant contributions of Latina culture present in our virtual production world by WLab - Madwell #virtualproduction #production #culture #virtual
We believe in the transformative power of purpose-driven marketing. More than just catchy slogans, Madwell creates movements that resonate and inspire. We were honored to partner with e.l.f. on their "DUPE THAT!" campaign, a testament to their unwavering commitment to making a meaningful impact. We had such a blast helping them create a full double-page ad in the New York Times, the most heartwarming 2D unicorn video you'll ever see, and a surprisingly realistic CGI unicorn parade all to help them bring this campaign to life. e.l.f. is a special brand that continues to go above and beyond. They're not just creating amazing products; they're democratizing beauty and setting a new standard for purpose-driven business. Think e.l.f. is just another 'dupe' brand? Think again. Consumers are demanding more than just products; they want purpose. They want to see more brands like e.l.f., and so do we. 🌍✨ And a huge thanks to the incredible team at E.L.F. BEAUTY for their vision and commitment to making a difference. 🫶🦄
As a purpose-led, results-driven company, everything we do is fueled by our vision to be a bold disruptor with a kind heart, we have an unequivocal ambition to make positive impacts on people, product and the planet. ❤️ 🌎 And we want to gather as many other likeminded companies together to make the world an even better place. Introducing ‘DUPE THAT!’ The campaign encourages the community to read e.l.f.’s FY 2024 Impact Report and participate in being good and doing good. The company believes an environment in which companies lift each other up to do better elevates the entire playing field so we all win. “The more we unapologetically lean into our purpose, the stronger the signals to keep using our megaphone to help make the world an increasingly brighter place for every eye, lip and face. At e.l.f.’s core is democratizing access – to the best of beauty, to wealth creation, to level playing fields in sports and business, to wellness, to a better planet and, perhaps most importantly, to doing it all with kindness,” said Kory Marchisotto, e.l.f. Beauty’s CMO. Our unicorn is flying, lifted by the community. Who else wants to join our parade? 🦄 Thank you to all those making our unicorn parade possible, especially our agency partners at Madwell. Read the Impact Report here: https://lnkd.in/eYSzXdch
At Madwell, diversity is not just a buzzword, it is core to everything we do. That is why it was so meaningful for us to take part in a critical discussion at Advertising Week New York about how to respond to what has become a real backlash against DEI. Our own Tyrone G., Head of People & Culture joined a panel, “Post-Election 2024: How Brands Can Combat the DEI Backlash and Commit to Diversity,” with industry luminaries including Nadja Bellan-White, Christine Capone, and Rana Reeves. They engaged in a lively exchange of ideas around how brands and agencies can build diverse and talented teams that can better speak authentically to consumers - not despite, but because of their differing perspectives. Having diverse teams is not about checking off boxes, it’s a business imperative that not only improves work culture but also contributes positively to the bottom line. It’s a conversation we have always had at Madwell and one we are glad to help bring to a larger industry audience. #AWNY2024 #Diversity #Equity #marketing #representation
Among the many things we have in common with E.L.F. BEAUTY: we know that women get it e.l.f.ing done 💪 So we sat down with some of the amazing women behind NASA - National Aeronautics and Space Administration’s Europa Clipper Mission to chat about what it’s like to be a ✨ woman taking space ✨ We could all use more inspiring role models, and these ladies are soaring high to empower us all 🚀 Check it out below!
Is it too soon to nominate E.L.F. BEAUTY's ‘Get Ready With Music, The Album,’ for Album of the Year? 🏆 We’re amped about the official release of Get Ready With Music—a 16-track album that merges beauty and music like never before! 🎶💄 At Madwell, we love pushing creative boundaries, and collaborating with E.L.F. Beauty on this groundbreaking project has been no exception. 🎧 In a world where makeup and music foster community and self-expression, Get Ready With Music is leading the charge in creating spaces where beauty is more than just skin-deep—it’s part of the soundtrack of our lives. 🎵💋 This is more than just music—it’s a fusion of beauty, culture, and self-expression, tapping into some of the industry’s most exciting trends. With 92% of women saying music boosts their mood while getting ready, it’s no surprise that this album is designed to empower and inspire. From makeup to music, these tracks set the stage for every eye, lip, and face to shine. ✨ The album features an incredible lineup of talented artists, each bringing their own unique energy and sound to the project, creating something truly special. We’re especially excited to spotlight Jenita Spirtovic, one of our very own from Starfish, whose track Zero G (U & Me) is already turning heads. And did we mention that Olivia Reyes, who shines on the track Dream, is part of the e.l.f. family herself? Talk about talent from within! 🌟 🎤 Check out the full People article highlighting these incredible artists and their journeys: https://lnkd.in/g6vGuuwg Tracklist highlights: 🎵 All in My Head – Black Gatsby 🎵 Blush – Tasty Lopez 🎵 Dream – Olivia Reyes 🎵 Dupe – Meduulla 🎵 Frágil – Mariangela x Cola Boyy 🎵 Get Ready – TFM feat. Cakes da Killa 🎵 Hairpin – Charlotte Rose Benjamin 🎵 Something Wild – Dianna Lopez 🎵 Wings – Betty Who 🎵 Zero G (U & Me) – Jenita …and more! Some standout artists include Betty Who, Alana Muse, Meduulla, and Black Gatsby, whose bold tracks redefine empowerment and individuality. We’re proud to have worked alongside these trailblazing artists and helped amplify their voices. 🎤✨ The album is available now on Spotify, Apple Music, YouTube, and more, and we’re excited to see it make waves across both the beauty and music industries. 🎧 This is just the beginning for E.L.F. Beauty and e.l.f. made, their groundbreaking entertainment division. Together, we’re showing the world how beauty, music, and creativity can merge to redefine what it means to be a brand.
We are thrilled to partner with The One Club for Creativity to host this year’s Portfolio Night in Brooklyn this month! This event is a fantastic opportunity for emerging creatives to showcase their work, get valuable feedback, and connect with industry leaders. We’re proud to be part of such an incredible initiative that supports and empowers the next generation of talent. We can't wait to meet all the passionate and talented individuals joining us. It’s going to be an inspiring and impactful evening, and we’re looking forward to engaging with fresh perspectives and innovative ideas. More info here: https://lnkd.in/gqRE_fqb
We are thrilled to announce our latest collaboration with E.L.F. BEAUTY, 'Get Ready With Music, The Album"! Our debut single "Hairpin" by the talented Charlotte Rose Benjamin is out now! A huge shoutout to our team, and a special shoutout to our Co-Founder, CCO, AND director, Christopher Sojka, for bringing this gravity-defying video to life. Watch here: https://lnkd.in/dAwUR6EG Stay tuned for the album drop on 10/15!
Turn up the e.l.f.ing volume and get ready to elevate your beauty game! 🔥 e.l.f. Beauty is breaking new boundaries with the launch of ‘Get Ready With Music, The Album,’ designed to ✨serve✨ a powerful message of self-expression. 💅 It’s also the perfect playlist to enhance your makeup and skincare routine! We teamed up with Madwell to show that the synergy between music and makeup goes beyond the final face or look: 🎶 77% of women say makeup and music give them a sense of belonging and community 🎶 75% of women see music and makeup as important tools for self-expression 🎶 62% of women say they use makeup and music to represent different aspects of their personalities This isn't just any album; it’s a high-energy blend of beats and beauty, designed to inspire and empower you to tell your own unique story. We’re so proud to kick things off with our first single, “Hairpin” by the amazing Charlotte Rose Benjamin. Charlotte is setting the tone for an entire album that promises to provide our community with anthems to reflect all the bold statements they wish to make with their makeup. Dive into a world where anything is e.l.f.ing possible. 💄 ‘Get Ready With Music, The Album’ takes the iconic GRWM beauty video trend and amplifies them with a soundtrack that’s all about celebrating every mood, every look and every beat of your journey. Mark your calendars for October 15th when we drop the full album featuring a powerhouse lineup of artists like Betty Who, Charlotte Rose Benjamin, Meduulla, and more. GRWMusic is a total e.l.f.ing vibe. Check out the first single, out now: Spotify: https://lnkd.in/dQTS3iCw Apple Music: https://lnkd.in/deXC8v4P iHeart: https://lnkd.in/ddX_8QfM YouTube: https://lnkd.in/dAwUR6EG Make some noise and express your e.l.f. like never before! 🎵
Madwell is expanding! And you might be exactly what we’re looking for. We have exciting new roles available. You could be our new: Brand Strategy Director https://lnkd.in/g4m2yZ6v Account Executive https://lnkd.in/gR_mUEmZ Not the right roles for you? There are a few more positions available! Visit our career page for a full list of open positions here: https://lnkd.in/gvvWs7AU #Hiring #BrandStrategy #AccountExecutive #CareerOpportunities
Are you heading to SXSW next year? We want to see you there! Madwell is proposing a panel called “What Does Creativity Look Like in 2050?” led by our illustrious CCO and co-founder Christopher Sojka to discuss the future of creativity in the advertising world. Sojka sees a future in which the traditional holding company model will be obsolete, leading to the democratization of creativity. With the incorporation of quantum computing and other tech advancements in the creative process, teams will be able to solve creative challenges in an instant, leading to a higher diversity of thought and refined campaigns that better resonate with audiences. But you can hear it from the man himself by voting for our panel to appear at SXSW at the link below. Voting is open now and ends on August 18th! https://lnkd.in/gjfRDwJF
Our incredible Head of Integrated Strategy, Laura Bianchi, was just featured in an article for The Drum on how to cultivate new business relationships in order to grow. Laura’s advice? Like most relationships, it’s all about 𝘁𝗿𝘂𝘀𝘁. Establish trust with new business prospects by sharing strategic reasoning for the barriers they face with their boards or leadership teams. Additionally, test ideas on a smaller scale to see if a theory can work before making large investments. Thank you to The Drum for citing one of the strategic minds behind new business at Madwell. Read the full article here: https://lnkd.in/ePB8fEEx