Marketing Architects

Years ago, I read Patrick Lencioni's “The Five Dysfunctions of a Team,” which I immediately loved. This led me to read another one of his books, "The Four Obsessions of an Extraordinary Executive," and it's been a game-changer for my leadership approach.   Since reading the book, I’ve embraced these key practices:   - Build a Cohesive Leadership Team: It’s all about trust, healthy conflict, commitment, accountability, and focusing on results.   - Create Organizational Clarity: Defining and aligning our purpose, values, strategy, and goals has made a huge difference.   - Over-Communicate Clarity: Keeping everyone on the same page through clear and consistent communication is vital.   - Reinforce Clarity through Human Systems: Aligning our processes and systems with our core values and goals created a more harmonious work environment.   If you’re looking to transform your organizational culture, I highly recommend this book. It’s all about simplicity, consistency, and a relentless pursuit of organizational health. --- 📚 🎧 💻 This post is part of a series where we ask our team about the books, podcasts, and tools that leveled up their careers. Today's recommendation is from CFO Brent Longval. #Leadership #CompanyCulture

Planning to pull the plug on TV? Expect a negative impact of 39% on your marketing results. TV is undeniably valuable and effective. It can also boost performance of other channels. Read more on how TV amplifies your entire media mix. #Marketing #TV #Advertising

We're zooming into summer at Marketing Architects with virtual classes. After all, we're dedicated to relentless learning. So why not learn something just for fun? 🍦 Like ice cream making. 🍣 Sushi-rolling. 🪴 Terrarium-building. 🧘 Plus meditation and herb-planting. A BIG thank you to the amazing team that organized it all. Your creativity keeps our day-to-day vibrant. #CompanyCulture #RemoteWork

When Jill Harden joined Marketing Architects 8 years ago, she started buying radio media. But if one thing is constant at Marketing Architects, it’s change. So she soon pivoted alongside the agency to focus on TV. She loved the operations side of her new role and building Annika, the agency’s TV media buying AI. Moving full-time to operations was a natural next step. Now, as a Business Analyst, Jill makes the rest of the media department’s work easier through clear processes, automation, and planning Annika’s evolution. “I’ve had such great opportunities at MA to develop my strengths and then pursue roles that matched them,” Jill says. “I’ve learned so many new skills based on finding something interesting and getting the chance to dig deeper.” Today, Jill’s attention to detail and problem-solving skills make her a go-to person for questions about Annika, and she’s constantly brainstorming ideas to save media buyers time. Outside of work, Jill keeps busy camping, gardening, landscaping, and traveling with her family. (They recently vacationed in Amsterdam!) #Spotlight #Media

AI is bringing a new level of speed and accuracy to market research. Large Language Models are already proven to produce results more than 75% in agreement with human data. Plus the tech's only getting better. This shift could completely revolutionize how brands gather consumer insights. And make marketing even more research-driven and impactful. Read more in this week's newsletter. #Marketing #AI #MarketResearch

According to research, agreement rates between synthetic audiences and real ones exceed 75%. And the tech's getting better every day. AI's ability to accurately predict human responses is set to transform market research. It's making research fast, accessible, and yes, even more accurate. This week on The Marketing Architects Podcast, Elena Jasper, Angela Voss, and Rob DeMars dig into the data behind using LLMs for market research. Plus, they introduce ScriptSooth, a new AI pretesting tool that can determine which TV commercial will drive the greatest response in just minutes. Full episode linked below. #AI #MarketResearch #Technology

Ever wish you had a crystal ball? That you could look into the future and KNOW what would happen? We're not wizards, but well, we do know the future. Of TV commercials anyway. Introducing ScriptSooth, a new AI pretesting platform created in partnership with the brilliant team at Misfits & Machines. Built on major LLMs, ScriptSooth tests TV scripts against synthetic audiences to identify which will drive the greatest response. All at a faster speed and with greater accuracy than traditional pretesting methods. Full announcement at the link in the comments. 👇 #Marketing #AI #Technology

The client growth team was the latest group to visit our Minnesota location this summer. ✨ Naturally, they made the most of every moment by: - Learning how to level up virtual presentations with AI and storytelling - Brainstorming big ideas for the team in a 'Dreampreneur Showcase' - Packing Christmas bags for the Grayson Project - Making waves on Lake Minnetonka with a boat outing Plus enjoying lots of great food and great company, of course. #CompanyCulture #TeamBonding

Think customer surveys are just for data collection? Think again! 🤯 On this week's Nerd Alert episode, Elena Jasper and Rob DeMars reveal an intriguing insight... Simply asking for feedback can boost your sales - even if customers never complete the survey. Join us as we unpack the unexpected power of customer surveys and why you may want to consider making them part of your marketing strategy in the latest episode from our research-first series of The Marketing Architects Podcast. Full episode is at link in the comments. #Marketing #Research #ConsumerBehavior

Customers often split their loyalty among brands based on market share. Which makes staying ahead of competition a must. But overemphasis on competitors can lead to short-term thinking. Find the right balance with this week's newsletter on how much competitors should impact your marketing strategy. #Marketing #Competition #Strategy