Mastering Modern Selling

The Custom Sales Playbook: From Chaos to Consistency Is your sales team operating like a group of lone wolves, each figuring out Is your sales team operating like a group of lone wolves, each figuring out their own way to close deals? Or do you have a structured, repeatable sales process that helps every rep succeed? In this episode of Mastering Modern Selling, we’re joined by Lee Salz, bestselling author and sales management strategist, to dive deep into the power of Custom Sales Playbooks—the missing link in many sales organizations. Lee has spent nearly two decades helping companies create tailored sales playbooks that drive consistency, improve execution, and increase win rates at optimal prices. We’ll also explore his latest book, The First Meeting Differentiator, and discuss how shifting from sales-focused discovery calls to client-centric consultations can transform your sales approach. 🔹 Entrepreneurial vs. Execution-Driven Sales Teams – Why the "figure-it-out" approach fails and how to create a system for success. 🔹 Custom Sales Playbooks – How they streamline sales execution and eliminate guesswork. 🔹 Buyer-Centric Sales Stages – Moving from rigid scripts to structured but flexible sales stages. 🔹 The "First Meeting Differentiator" – How to make your discovery calls about the buyer, not your product. 🔹 The Psychology of Sales Success – Incremental improvements, hiring strategies, and the myths of the "great salesperson." If you want to create a repeatable, scalable, and highly effective sales process, this episode is for you. #ModernSelling #SalesPlaybook #SalesLeadership #BuyerCentricSelling #SalesSuccess

The Buyer Changed. The Sales Hasn’t. Buyers today do their own research. They ignore cold calls. They ghost mass emails. They control the sales process.   But most sales teams? They’re still pushing the same old playbook.   That’s the big disconnect. In this week’s Mastering Modern Selling, we sat down with Denise Murtha Bachmann to talk about how to stop chasing and start attracting in sales. Read the full newsletter here 👇 🔗 https://lnkd.in/dpN4Dt5t   Brandon Lee Tom Burton What’s ONE outdated sales tactic we need to leave behind? Drop it in the comments. 👇 #ModernSelling #SalesStrategy #BuyerCentricSelling #SalesTransformation #HumanizingSales

Humanizing Sales for Results: Building Relationships That Convert In this episode of Mastering Modern Selling, Denise Murtha Bachmann joins Brandon Lee , Carson V. Heady , and Tom Burton to explore the value and impact of humanizing the sales process. They discuss how shifting focus to authentic, meaningful connections with clients not only strengthens relationships but also leads to better business outcomes, including higher close rates and increased success. Denise shares her personal journey and provides actionable strategies for blending empathy with practical sales techniques to create a win-win for both salespeople and buyers. ➡️ The ROI of humanized sales: Why focusing on empathy and understanding drives measurable business success. ➡️ From connection to conversion: How building authentic relationships leads to higher close rates and long-term client loyalty. ➡️ Lessons from Denise’s journey: Insights from her transition to a people-first sales strategy. ➡️ Balancing empathy and business: Techniques to remain human without compromising results. ➡️ Actionable takeaways: Steps to integrate humanity into your sales process and elevate your performance. This episode is a must-listen for anyone looking to move beyond transactional sales and embrace a human-centered approach that delivers meaningful results. #HumanizingSales #AuthenticConnections #SalesSuccess #EmpathyInSales #ModernSelling

We're excited to have our latest episode of Mastering Modern Selling featuring the incredible Denise Murtha Bachmann! This conversation dives deep into the true power of human connection in sales and why putting people first isn’t just good for relationships—it’s good for business too. If you're ready to transform your sales process and elevate your results, this is the episode for you! ➡️ The ROI of humanizing sales. ➡️ How empathy creates authentic connections. ➡️ The secret to boosting close rates through relationships. ➡️ The balance of technology and human touch in sales. ➡️ Practical steps to make your sales process people-first. Don’t miss this inspiring conversation. Tune in and take your sales game to the next level! 🔗 https://lnkd.in/dU4-7_xn #HumanizingSales #ModernSelling #SalesSuccess #EmpathyInSales #AuthenticConnections

🚨 New Audio Summary is LIVE! Catch up on the latest episode with Brandon Lee and Carson V. Heady as they chat with Chris Dunn about game-changing LinkedIn tips, real sales strategies, and how AI is changing the game! 🎧 Want to catch the key insights? Hit play and get up to speed! #ModernSelling #Podcast #AudioSummary #BusinessInsights #TeamFistBump #SalesTalk

Want to grow revenue without pitching? Start by being human. In our latest episode, Chris Dunn shares his inspiring journey from LinkedIn observer to a trusted sales authority. ➡️ The power of LinkedIn for building trust and relationships. ➡️ How live shows can boost your credibility and connect with your audience. ➡️ Why authenticity is the key to modern sales success. Don’t miss this episode packed with actionable insights! Watch now and transform your sales strategy! 🔗 https://lnkd.in/dvZwFXkz #ModernSelling #SalesSuccess #LinkedInTips #RelationshipSelling #SalesLeadership

From LinkedIn Lurker to LinkedIn Leader: A Journey to Sales Success Join us for this week's episode of Mastering Modern Selling with special guest Chris Dunn as we explore how he transformed LinkedIn into a sales powerhouse. From reconnecting with old contacts to generating nearly 25% of his revenue through strategic content, Chris shares the tactics and mindset shifts that helped him succeed. ▶ Why LinkedIn is the ultimate tool for relationship-driven sales. ▶ How "humanity content" keeps you top of mind with prospects. ▶ Turning storytelling into revenue: Chris’s success stories. ▶ The role of consistency and authenticity in LinkedIn posting. ▶ Starting a show to enhance your professional reputation and visibility. This episode is packed with practical insights and tips you can start using today. Brandon Lee Carson V. Heady Tom Burton #LinkedInStrategies #ModernSelling #SalesLeadership #PersonalBranding #SocialSelling

Episodes where real sales professionals share their experiences with LinkedIn are some of our most engaged. Today will be excellent. I have been fortunate to walk alongside Chris Dunn the past few years as he moved from curious to crushing it with LinkedIn. I promise today's episode will be practical and useful for everyone. From LinkedIn Lurker to LinkedIn Leader: A Journey to Sales Success. Make sure to attend it today on Mastering Modern Selling

Get ready for an inspiring conversation on Mastering Modern Selling! This week, we’re joined by Chris Dunn, a sales professional who turned LinkedIn into a powerful sales engine. If you're ready to unlock new opportunities, engage with your network, and turn connections into measurable results, this episode is for you! ◾ The key to creating meaningful relationships on LinkedIn. ◾ Why storytelling is your secret weapon for staying top of mind. ◾ How Chris generated nearly 25% of his revenue through LinkedIn. ◾ The value of "humanity content" and personal branding. ◾ Chris’s insights on starting a show to amplify his impact. Don’t miss this episode! Tune in to our next episode and take your LinkedIn strategy to the next level. 🔗 https://lnkd.in/dvZwFXkz #LinkedInSales #SocialSelling #ModernSelling #SalesSuccess #ProfessionalBranding

ROI Speaks Louder Than Price or Brand As Don Barden, Ph.D. shared, "The C-Suite doesn’t care about brand or price—they care about ROI over time." To sell effectively at the executive level, focus on: ◾ ROI over time: How does your solution outperform alternatives in returns? ◾ Buyer type: Are they focused on price, perception, or impact? Tailor your approach. ◾ Relevance: Show measurable outcomes, not features. Speak their language, align with their goals, and you’ll stand out where it matters most. Join us in our next episode with Chris Dunn 🔗 https://lnkd.in/dvZwFXkz #ModernSelling #SalesLeadership #ROI #CLevelInsights