Thank you William White, SVP & CMO at Walmart for joining us on the Soul & Science Podcast! Hear how he and his team are building the Walmart brand both digitally and IRL on this week's episode 🎧
How do you balance long-term brand building with the need for immediate results? This week on the Soul & Science podcast, I’m joined by William White, SVP and CMO at Walmart, who shares his insights on mastering that balance. With years of experience at top brands like Coca-Cola, Target, and now Walmart, William knows a thing or two about driving both growth and innovation. Here are three key takeaways from our conversation: 👉 Long-term thinking is essential for building lasting brand equity. Never stop focusing on the bigger picture, even while tackling the immediate pressures of sales and performance. Strong brands are built over time, not overnight. 👉 Innovation with your customer in mind is the key to growth. From Walmart’s e-commerce expansion to its experiments with immersive retail experiences, staying ahead of trends while keeping customers at the core is crucial for sustained success. 👉 Balancing brand and performance marketing is no longer optional. In today’s world, brand and performance should work together seamlessly. The most successful campaigns drive both engagement and transactions, collapsing the funnel for maximum impact. 👉 How to manage building an e-commerce business and a retail business in parallel with each other. William and his team are merging physical and digital retail to meet customers in the places - both IRL and online - where they actually exist. Tune into the latest Soul & Science episode to hear our conversation! https://bit.ly/3NAajt2