MIUE

How it started 💩 vs. How it’s going 🚀 Getting Miue out of my head and onto paper was messy. But Oslop Studio worked their magic. They nailed the balance—capturing the energy of a bold, new non-alcoholic drink with just the right drops of sophistication, making Miue feel like more than just a drink. Something that feels at home at a dinner party and holds its own in any restaurant. It’s wild to see Miue evolving like this! ❤️🔥

Big News (quite literally)! Miue has made its debut in a paper.🍷 If you’re curious about Gen Z’s take on the budget, be sure to read Rachel’s brilliant article below. 👇 https://lnkd.in/eUumhBRi

I quit drinking in my first year of uni. & then dropped out to build Miue. Not drinking = best decision I’ve made 🚀 Minus one big thing: the socialising.  So, I decided to do something about it. I love wine 🍷 the deep flavours. the warmth. the food it makes great. the great friends it makes even greater. the whole experience is beautiful. I wanted to capture that essence. without the alcohol. after a year of - tasters, research and speaking to anyone that would listen. I felt I had the answer. A new approach. 🚨 okay, WTF is Miue? 🍇🍊🌸 Wine inspired but entirely new. A real evening drink that brings people together and creates unforgettable moments without needing alcohol. Matching the taste, energy, and experience of traditional drinks. We use a base of real 🇪🇸 Spanish dealcoholised wine blended with fruits and botanicals to create a whole new kind of wine alternative. Real delicious taste, no alcohol, equal energy. Miue is coming soon. If you’re curious, reach out—I’ll send over some samples. As we all drink less, I want to build a future with less alc but more tipsy energy. Just wanted to share what I’ve been up to. Thanks for reading.