Mix+Shine Marketing

Did you know? Research shows that 72% of consumers prefer engaging with brands that offer personalized content. As businesses strive to meet these expectations, personalization is no longer just a trend—it's a necessity for building meaningful customer relationships. Here are four ways we help our clients deliver personalized experiences: ✨ Data-Driven Insights: By analyzing consumer behavior, we create messaging that resonates with individual needs and preferences. ✨ Dynamic Content: We tailor everything from emails to social media posts to reflect the unique interests of different audience segments, driving relevance and engagement. ✨ Engagement Strategies: Interactive content like polls and quizzes encourages valuable feedback, ensuring customers feel heard and valued. ✨ Consistent Messaging: Our approach maintains a cohesive brand voice while adapting to specific audience preferences, fostering stronger connections. Personalization is key to staying competitive in today’s digital landscape. How is your brand adapting to this shift? Share your thoughts or tag companies that are leading the way in personalized marketing. 👇 #personalization #marketingstrategy #digitalmarketing

Tourism is so much more than just visiting new places – it’s about uncovering the unique stories in our own communities. At Mix+Shine, we’re all about helping our clients show off their local charm and create unforgettable experiences that draw people in. Here’s to all the incredible destinations and the industries that keep the spirit of travel alive. Happy World Tourism Day! 🌍✨

Great marketing starts with great relationships. When we prioritize relationships, we're able to dive deeper into your business, understand your vision, and anticipate your needs. This collaboration leads to strategies that are more aligned, more innovative, and ultimately, more successful. The benefits for our clients? Clear communication, mutual trust, growth, and a shared commitment to their goals. By working closely with our clients, we can be more proactive, adapt quickly to changes, and celebrate every win together leading to customer satisfaction. 🌟 #clientrelations #marketingclients #customersatisfaction

Influencers and hardware stores might not seem like a match, but with Taylor's Do it Center, we're changing the game! Millennial women are the DIY queens, so we threw a party just for them! By hosting an influencer event with food, fun, giveaways, and grilling tips, Taylor's connected with the hyper-niche audience they were after and created authentic reach. Establishing relationships with local influencers also helped with future community events, partnerships, and campaigns. Bonus: we had a blast!

Pumpkin spice season is here already… and it’s not even fall? Yes, you read that right. 😅 But before we start questioning our favorite baristas, let’s consider what’s really at play: sensory marketing. Brands know exactly what they’re doing when they introduce fall flavors while we’re still enjoying summer. That first sip of pumpkin spice isn’t just a drink—it’s an instant connection to all those cozy autumn vibes. Even if it’s still sweltering outside, your mind’s already wandering to sweater weather and bonfire nights. 🍁 The key takeaway for your brand: Sensory marketing isn’t just about selling products—it’s about evoking feelings. When you leverage the right sensory cues, you build a connection that transcends logic and taps directly into emotion. As you gear up for your next campaign, consider how you can engage your audience through sight, sound, smell—or even taste. Because when your brand resonates on an emotional level, that’s when you’ve truly made an impact. #sensorymarketing #brandstrategy #marketingtips

As the summer closes out, it's time to shine a spotlight on your end-of-season campaigns. The key to success is a blend of urgency and nostalgia! It’s important to send messages that evoke the last golden days of summer while nudging your target audience toward action. Consider capitalizing on the back-to-school rush or final vacation plans. And don't forget to optimize for mobile – many of your customers will be browsing from their beach chairs or road trip pit stops. How are you spending the last days of summer? Are you in relaxation mode, or is it grind time for your business? #digitalstrategy #seasonalcampaigns #marketingtips

In an era of heightened social awareness, brands often feel pressured to comment on every trending issue. However, strategic silence can sometimes work in your favor! Align your public stances with your brand values and area of expertise. It's not about the quantity of your social stances, but the quality and relevance of your contributions to important conversations. What is your brand’s approach to reputation management? Let us know! #reputationmanagement #strategicsilence #crisiscommunications

We’re excited to share that our latest episode of The Corporate Dropout is now live, featuring Chef Kip Poole, the innovative owner of Yorkies in Virginia Beach! 🥪 In this episode, Kip delves into his journey of launching Yorkies, his creative approach to culinary arts, and the impactful work behind The CROP Foundation. Tune in to learn all about Kip’s inspiring story and get a sneak peek of what’s to come from Yorkies before its grand opening this Monday. Don’t miss out—listen now: mixandshine.com/112 🔗

At Mix+Shine, we implement a wide variety of systems and online tools to keep us organized and efficient. Some of our favorites include Sprout Social, Inc. for social media management, Asana for project planning, Harvest for precise time tracking, and Coda for seamless collaboration. These tools enable us to deliver top-notch results for our clients. #productivitytools #marketingtech #digitalefficiency

We're #hiring a new Account Manager in Virginia Beach, Virginia. Apply today or share this post with your network.