MODintelechy

🚀 We collaborated with Lenovo to launch the Smarter Renewals program, streamlining the hardware warranty renewal process for both channel partners and end customers. 🤝 ⚙ By reorganizing data and creating a unified source of truth, it empowered sales teams to engage in more strategic conversations and plan ahead. The solution included automated notifications, a customizable portal, and a broader view of renewal opportunities...all leading to increased renewal rates and overwhelmingly positive feedback. 📈 🤔 How? Check out the results in the carousel below!🔎 🏆 For a live-action visual, check out the TSIA Star Award submission for the Smarter Renewals program here: https://lnkd.in/gHv9pnjH #renewals #B2B #customerlifecycle #channelpartners #digitaltransformation #tsiaworld

🔎 A little bit about us... MODintelechy (mod-in-tel-uh-key) is named after the Greek word for transforming potential into reality. 🗝 As a B2B professional services firm, we operate at the nexus of transformation, strategy, and execution. 🔱 We embrace the challenge of unlocking your revenue growth potential with modern and transformative digital initiatives that amplify impact and drive sustainable success by effectively leveraging and optimizing your existing ecosystems. 🚀 Scroll thru the carousel below for a quick understanding of: 👩💼 Our team 🔓 Business problems we solve ⚙ Our approach 🤝 Engagement model Reach out and let's explore your potential together! 👨🚀👩🚀 #B2B #strategy #transformation #revenue #digital #martech

Empowering growth through true partnership means having a good system powering us on the backend. How do we manage big projects behind-the-scenes and alongside our stakeholders? 🤔 Our answer to making it work and delivering stellar solutions across multiple disciplines is Agile (and, of course, a top in class team). Hear more from our very own Rebekkah Hilgraves on how utilizing this methodology can make a big impact 👇 Agile project management was introduced some years ago as a way to accelerate project completion and is an excellent framework for the kinds of work that lend themselves to rapid iterative development. We tell "user stories" that help us shape the work in very deliberate, achievable ways: "As a [stakeholder], I want to [carry out a specific task] so I can [achieve a specific goal]." Each story is written in such a way that a team member can complete it within a prescribed time period (a sprint of about two weeks or so). We calculate level of effort (story points), and the framework guides us to take in a limited number of story points per sprint so that we can remain efficient. It's a good system! Here's why: 💡 Client Engagement 💡 Flexibility 💡 Concurrent Development 💡 Collaborative Development 💡 Focus & Accountability Once accustomed to the planning-review-retrospective cycle and to the daily stand-ups that are designed to help keep the entire team up to date (including asking for help!), Agile teams settle into a good, smooth cadence and client stakeholders have a better, more visible experience. 🚀 #digitalmarketing #projectmanagement #agile #efficiency #process #b2b

🔓 Unlock Omni-Channel Success with Atomic Content! 🚀 “Content is the atomic particle of all digital marketing” -Rebecca Lieb In today’s digital landscape, delivering seamless, personalized experiences across every customer touchpoint is no longer a dream—it’s a necessity. 🌟 In our latest blog, our very own Lauren Stokes introduces Atomic Content: a game-changing approach that transforms traditional content creation by breaking it down into its smallest, most manageable parts. This method—Create Once, Publish Everywhere (COPE)—enables your content to be dynamically assembled for maximum relevance and personalization across all channels. 📱💻 Follow the link below to discover practical methods to transform your content strategy and understand why Atomic Content is a powerful asset for your approach. ▶ https://lnkd.in/gtrTpaxm #OmniChannel #AtomicContent #DigitalMarketing #ContentStrategy #Personalization #ContentMarketing #Blog

💡 B2B software marketing is undergoing significant buyer transformation! Gartner Digital Markets' recent Global Software Buying Trends report, based on insights from over 2,000 software buyers, offers valuable guidance for refining your content marketing strategy to navigate these changes effectively. Three of those trends are: ⭐ Customer Reviews Shape Buying Decisions: customer reviews are critical, with 98% of buyers considering them crucial before making a purchase. B2B marketers should actively solicit, showcase, and respond to reviews to leverage their impact fully. 🤖 Increasing Investment in AI-Powered Software: AI technology is gaining traction, with 92% of businesses planning investments in 2024. Integrating AI into software solutions and educating buyers on its benefits can position your brand as a leader in innovation. 🔏 Data Privacy and Security as Top Concerns: security credentials are paramount, influencing 46% of recent software purchases. Clearly communicating your software’s security features and educating buyers on data privacy practices can build trust and credibility. For an in-depth look at these trends and how to leverage them, check out the report here ▶ https://lnkd.in/eZSCmZqe #B2BMarketing #B2BBuyers #SoftwareTrends #AI

🔬 Assess Your MarTeck Stack with Our Comprehensive MarTech Audit! 🤔 Is your MarTech stack delivering the results you need or are you looking to set the stage for your next phase of transformation? Our MarTech audit is designed to uncover hidden opportunities and drive revenue growth!🎯 Ready to revolutionize your marketing technology? Swipe through below to learn more about each step of our process! ⚙ #MarTech #MarketingTechnology #DigitalTransformation

Meet today's #agencyspotlight, our dedicated Dell Technologies team. This team of subject matter experts have cultivated a tremendous relationship with one of our great clients, Dell. Together, they've set the standard for what it looks like to foster a genuine partnership and use teamwork to achieve incredible feats year after year. We'd go on, but why not hear from the team yourself? Scroll down to hear more about their strategy to delivering outstanding results as an agency. 👇 Q: What great successes have you experienced with Dell? 🚀 Creation of a Global Automated RENEWALS Program from inspection to what is currently running today 🚀 Launching weekly campaigns in 49 countries & 28 languages 🚀 154 million in tag attributed revenue in FY23 🚀 This year, with our dynamic capabilities, we launched two additional programs in a single quarter We hope to continue leveraging the long-standing relationship built over 13 years where we've supported the ever-changing structure of the Dell's RENEWALS business, and this is what our team brings to the table to make that possible: 🤝Our team presents varied backgrounds, disciplines, & personalities 🔭All team members are able to see the account/program in its entirety & support the client vision + their ever-changing business needs ⚽We use Ted Lasso's (actually Rinus Michels) Total Futbol Method. Each member of the team is an expert in their field, but is willing and able to jump into any part of what we do to help solution, optimize, or plan Q: What makes working with Dell so rewarding? We enjoy working with our internal team as well as our Dell clients at the base of it all. Having our daily syncs on projects/tasks plus the occasional discussion topics of food, sports, relationships, and tips & stories about gardening makes the relationship and work something special. 🤝 Thank you for the partnership, Heather Denman-Price, PMP, Clayton Piercy, Prashanth Venkatesh, Lou Mabley, and Brook Capps! Meet the Team Rob Bryson Pam Perez Phanibhushan Virupakshi Sunni Reilley Lindsay McLarty Pramod Shah This team, composed of account leaders, data architects and engineers, project managers, and passionate team players, see a mountainous challenge and head out to tackle it as if it's just another Tuesday 🏔 They're lion tamers, Swiss Army knives, Ted Lasso + soccer fans, readers and expert organizers, travel enthusiasts, and a vital part of the beating heart that keeps MODintelechy and clients, such as Dell, moving. #partnership #renewals #clientsatisfaction #accountgrowth #digitalmarketing #peopleandculture #success #strategy

📽 We just wrapped up our insightful virtual workshop with VertifyData where our very own Cal Cavness and Michael Nink teamed up and delivered impactful data-driven insights around how to ignite renewals notification efforts and boost customer retention! 🚀 🎓 During this session, they educated the audience on: 👉 Achieving renewals-ready data maturity 👉 Operationalizing this data for a seamless renewals journey 🤔 Curious about these topics or need help in these areas? Don't hesitate to reach out – we're always up for a conversation! 🤝 #Workshop #Renewals #Retention #CustomerGrowth #CustomerLifecycle #MarketingAutomation #DataDriven

📆 We're two days away from Cal Cavness and Michael Nink teaming up with VertifyData in this free collaborative workshop where they will be delivering data-driven insights around how to ignite your renewals notification efforts and boost customer retention! Don’t miss your chance to: ▶ Understand renewals-ready data maturity ▶ Discover ways to operationalize this data for a seamless renewals journey Limited spots available, so register now 👉 https://lnkd.in/g4Q7CzTH #workshop #renewals #retention #customergrowth #customerlifecycle

🚀 Unlocking Marketing's True Value: A Must-Read for B2B Leaders! 🚀 🏋♂️ Struggling to demonstrate the real impact of your marketing efforts? Forrester's latest report, "Capture the True Value of Marketing," offers a comprehensive toolkit for B2B marketing leaders. 🌟 🔑 Key Insights: ▶ Move Beyond Sourcing Metrics: Traditional metrics like marketing-sourced leads often miss the mark. It's time to focus on metrics that truly reflect marketing's contribution to business outcomes. ▶ Adopt Holistic Performance Indicators: Forrester introduces new demand performance indicators that align with today’s complex buying processes and the crucial role of buying groups. ▶ Prove Marketing's Value: Use metrics like marketing lift and investment-to-revenue lift to showcase the tangible impact of marketing on revenue and deal success. ▶ Support the Entire Buyer Journey: Transition from acquisition-focused efforts to strategies that add value at every stage of the buying journey, fostering loyalty and growth. 💡 Resources Included: ▶ On-demand webinars on marketing and sales alignment. ▶ Blog series on transitioning from marketing-qualified leads (MQLs) to buying group opportunities. ▶ Frameworks like the B2B Revenue Waterfall for aligning marketing and sales teams. 🚀 Transform your approach and start capturing the true value marketing brings to your business. Let's drive growth rooted in customer value! 📈 Check out the report here ➡ https://lnkd.in/eqnfY6A8 #B2BMarketing #MarketingStrategy #CustomerValue #ForresterResearch #BusinessGrowth #MarketingMetrics