Why is it that #GenAlpha prefers YouTube over any other social platform, where #GenZ prefers TikTok? Or why Gen Alpha uses gaming as a creative outlet compared to Gen Z, who tend to use it to escape. Give your brand a competitive edge by understanding the key differences between the generations and learn how to effectively capture their attention. In our newest webinar, we’ll dive into: 1️⃣ Platforms each generation is actively engaging in 2️⃣ Content that captivates each audience 3️⃣ Differing expectations of brands Register now 👇 🗓️ Tuesday, September 24 - 10am PT/ 1pm ET 🔗 https://lnkd.in/gnEhhqvX See you there! 👋 #MarketingTips #CreativeAgency #SocialMediaMarketing
Movers+Shakers
Advertising Services
Santa Monica, CA 18,513 followers
Creative Agency connecting brands to culture and spreading joy. 250+ billion views on TikTok.
About us
We're Hiring! Movers+Shakers is a disruptive creative agency on a mission to spread joy. By connecting brands to culture, we drive brand love. We're the #1 fastest-growing agency in the world and Ad Age Agency of the Year (3x)! Our clients rely on us to push them into tomorrow, creating cultural relevance across mainstream and emerging social platforms. With 250+ billion views on our campaigns, Glossy named us "the TikTok whisperers." In 2022, Digiday named “Most Dedicated to Employee Growth, Most Valued Employees, 2022". Curious about joining a talented, diverse, and award-winning team? Check out our openings at https://moversshakers.co/careers-current-openings
- Website
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https://www.MoversShakers.co
External link for Movers+Shakers
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Santa Monica, CA
- Type
- Privately Held
- Founded
- 2016
- Specialties
- social media, social media marketing, tiktok, tiktok marketing, creative, creative direction, strategy, social strategy, integrated campaigns, digital campaigns, viral marketing, culture, cultural relevance, instagram, facebook, youtube, NFTs, social video, video marketing, disruption, gen z, and millennials
Locations
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Primary
Santa Monica, CA, US
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New York, NY, US
Employees at Movers+Shakers
Updates
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Brands are constantly on the hunt to find new ways to connect with their audiences, and capturing the perfect moment on social can immortalize your brand online. Right now, nobody knows that better than Vice President and presidential nominee Kamala Harris' team, as her social media success has continued to expand. Tap through this carousel to take a deeper dive into some best practices that brands can take away from Harris’ approach to social. And learn more on our blog! 🔗👉 https://lnkd.in/giMKr4Ut #SocialMediaMarketing #CreativeAgency #BrandLessons #MarketingTips
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Despite being the most connected generation online, much of #GenZ feels more isolated than ever. In fact, some young women are even going to Facebook to find friends -- yep, the platform that’s well known to be the generation’s least favorite. So, what does this mean for marketers? Tune in to the latest episode of "Gen Z on Gen Z" to learn how forward-thinking brands are stepping up to fight this crisis and how your brand can become an avenue for meaningful connection as well. Listen now! 🎧👇 💚 Spotify: https://lnkd.in/giUWq5Pe 🍎 Apple: https://lnkd.in/gdnSc42f 🎧 And anywhere else you listen to podcasts: https://lnkd.in/gvU6btDA #MarketingTips #SocialMediaMarketing #CreativeAgency #Podcast #Marketing #GenZTrends
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The future of influencer marketing is here, and it's all about rewarding the niche. It's no longer just about macro vs. micro influencers—brands are diving deeper into specialized categories that drive real connections. 🚀 By diversifying influencer partnerships, brands can craft authentic marketing strategies that resonate on a deeper level with your audience. We’ve broken down some of the influencer categories that have gained momentum recently, so if you're looking to refresh your approach and elevate your influencer marketing game, check it out here 👉🔗 https://lnkd.in/gnzq_9mU #InfluencerMarketing #BrandStrategy #MarketingTrends #NicheMarketing #Authenticity #CreativeAgency
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The TikTok community loves Direct Messages to share content and chat with friends, and now the app has launched Group Chats: a new elevated messaging experience. And with new social media features comes new possibilities for marketers! We've laid out a few ways brands can use Group Chats, as well as solutions for potential challenges. From new opportunities to surprise and delight fans to advice on how to not come across as invasive or spammy, scroll through this carousel to learn more. Also, you can read more about TikTok's plans for Group Chats here 👉 https://lnkd.in/ekKB4EsS #TikTok #TikTokMarketing #SocialMediaMarketing #CreativeAgency #MarketingTips
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We are so thrilled to share that Imani Albert, Associate Content Strategy Director at Movers+Shakers, has been named an ADWEEK Agency All-Star! ⭐️ As a Rising Star, Imani is bold, innovative, and relentlessly driven, consistently fostering genuine connections and showcasing the spirit of collaboration. She's made a huge impact on the agency and embodies what the advertising industry should look like. She also creates a safe space for growth and learning, empowering others to find joy in their work, which has led to the groundbreaking ideas that Movers+Shakers is known for. 👏 Congratulations, Imani! It's an honor to have you on our team. 💛 Read more about her impact, along with other industry all-stars here: https://lnkd.in/eZT3hH9b #Advertising #Marketing #Adweek #AdweekAgencyAllStars
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#GenZ is becoming increasingly obsessed with traveling – but where's that hunger coming from? The desire for adventure, peace and quiet, and mysterious places. 🌴 In this episode of "Gen Z on Gen Z," our hosts dissect Pinterest’s “Summer 2024 Travel Report” and how all brands– travel-oriented or not– can participate in those three key trends. Listen in to learn how your brand can get in on the fun! 🛩️ 💚 Spotify: https://lnkd.in/gSa3rc4T 🍎 Apple: https://lnkd.in/giXrxN_E 🎧 And anywhere else you listen to podcasts: https://lnkd.in/gvU6btDA #Marketing #MarketingTips #SocialMediaMarketing #CreativeAgency #Podcast #Travel #SummerTrends #Trends #GenZTrends
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Originally meaning satisfaction and happiness, the term "content" has evolved over time, and now predominantly refers to online media creation. But what if we kept "content" as being synonymous with "happiness" and bring joy into creation? 🤔 Movers+Shakers' CEO Evan Horowitz has submitted to #SXSW2025 with Jessica King from Peloton Interactive, behavioral health expert Dr. James A. Polo, MD, MBA, and Toni Box from Assembly Global. The submission dives into this intersection of content creation and happiness in media. Their panel will delve into these 3 key takeaways: 1️⃣ How to create content that fosters empathy, connection, and inclusivity. 2️⃣ The benefits of joyful and uplifting content for enhancing mental well-being and creating a positive environment. 3️⃣ Actionable tips for developing media that balances entertainment with meaningful, fulfilling messages. In order to speak at SXSW, the event organizers are hosting a PanelPicker, where the community votes on who will be speaking at the conference. Help us bring this panel to life by upvoting through the link here by August 18th 🔗👉 https://lnkd.in/e-Ed2xfP M+S co-founder Geoffrey Goldberg has also submitted a proposal alongside John Gerzema, CEO of The Harris Poll. They'll be presenting about our new culture index, where brands can learn how to achieve cultural relevance amongst #GenZ. ⭐️ Vote for Geoffrey and John here! 🔗👉 https://lnkd.in/gKH3iVS9 Thanks for your support! 👏 #Marketing #CreativeAgency #SXSW #ApplicantatSXSW
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How culturally relevant is your brand? 🤔⭐️ Movers+Shakers’ CCO Geoffrey Goldberg and John Gerzema, CEO of The Harris Poll, have formed a deep, intuitive index on how brands achieve cultural relevance amongst #GenZ. This is a key question that many marketers ask themselves, and we have the opportunity to offer critical insights on stage at SXSW — but we need your help! In order to speak at SXSW, the event organizers are hosting a PanelPicker, where the community votes on who will be speaking at the conference. You can help us out by voting here 👉 https://lnkd.in/gKH3iVS9 Thanks for your support! 👏 #Marketing #CreativeAgency #SXSW #ApplicantatSXSW
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#Gen Z grew up watching social media influencers flaunt their lavish lifestyles and wondering why they can't have those same experiences. It's what's led to their overspending behaviors, but now as they're entering adulthood, they're understanding more and more why they need to live within a budget. In this episode of "Gen Z on Gen Z," our hosts are joined by content creator and cohost of Girls Talk Money, Erin Confortini, MBA. Together, they discuss Gen Z's unique financial landscape, break down Gen Z's relationship with money, and share insights on how brands can help them navigate #finance. 💰 Listen now! 🎙️ 💚 Spotify: https://lnkd.in/gwFSDqRn 🍎 Apple: https://lnkd.in/g9b22ZUG 🎧 And anywhere else you listen to podcasts: https://lnkd.in/gvU6btDA #Marketing #MarketingTips #SocialMediaMarketing #CreativeAgency #Podcast #FinancialLiteracy