MutualMarkets

Introducing the latest innovation in marketing partnerships, Marketplace on MutualMarketsAI. Skip the endless searching, scroll hole, and cold calls to find and connect with the perfect marketing partner for your brand, immediately. Find your brand partners today. #AI #Partnership #Innovation #MutualMarkets #MarketingStrategy #DigitalMarketing #MarketingTools https://lnkd.in/eTUtm4pa

Welcome Lloyd Braun, former Chairman of ABC Entertainment Television Group and Chairman of WME, who has joined our Board of Directors. https://lnkd.in/erzS96KT

Our Co-Founder and Co-CEO Eric Gould on why we launched MutualMarkets. A great read for anyone interested!

If you're in advertising and haven't jumped on the AI bandwagon yet, you might want to fasten your seatbelt. The industry is changing at breakneck speed, and AI is the rocket fuel. https://lnkd.in/e3t5MiWQ

Another example of advertising that breaks through powered by MutualMarkets. Congrats CBS and RealTruck!

From improving click-through rates to leveraging AI for efficient creative collaboration, Alan Gould Co-Founder of MutualMarkets, Michael Benson, President and CMO of CBS and Andrew Gilman, CMO of NWN Carousel covered key strategies for driving engagement and building authentic brand partnerships. Learn how B2B brands, small businesses, and local advertisers can benefit from these innovative approaches. Here are the key takeaways from our ADWEEK webinar. 𝗟𝗼𝘄 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲𝘀: Digital ad CTRs average 0.05%, underscoring the need for innovative solutions like partnership ads to boost engagement. 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: MutualMarkets’ platform uses AI to suggest partnerships and streamline ad creation, reducing campaign timelines from months to days. 𝗛𝗶𝗴𝗵𝗲𝗿 𝗔𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Partnership ads increase ad awareness and engagement, with campaigns like NWN Carousel's achieving 20% CTR, far above industry averages. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Brands like Dashlane partnered with NCIS, reaching 20M+ loyal viewers and gaining significant brand exposure. 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: NWN Carousel’s Fire Country partnership swapped out creative weekly, showing the flexibility and relevance of partnership ads. 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗦𝗽𝗲𝗲𝗱: The platform cuts through legal and creative bottlenecks, allowing brands to launch co-marketing campaigns in as little as a day. 𝗠𝘂𝘁𝘂𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗳𝗼𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: Local and small brands can access national entertainment properties, creating breakthrough opportunities in hyper-local markets. 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗘𝗻𝘁𝗿𝘆: Campaigns start with a modest $5,000 for 10 million impressions, making it accessible for brands to test partnership ads. 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Partnership ads drive performance across the funnel, from awareness to purchase, improving conversion rates significantly. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Both brands and content owners retain full creative control, ensuring all campaigns align with brand safety and messaging goals. https://lnkd.in/ensss8tU

🎬 Missed Our Webinar: How Entertainment Partnerships Can Drive Breakthrough Ads? 🎬 If you couldn’t join us for the recent ADWEEK webinar, don’t worry—you can catch the full recording here: [https://lnkd.in/eKuHeXrg]. We had an insightful conversation about how entertainment partnerships are transforming digital ads, with great input from CBS and NWN Carousel. A huge thank you to our co-hosts, Michael Benson and Andrew Gilman, and to the entire team at ADWEEK for an incredible session! 🙌

We are live! It's not too late to join us. Join 👉 https://lnkd.in/eBWQ7KhE.

A great write up from ADWEEK on the value of unexpected marketing partners. This is exactly why we do what we do. With MutualMarkets, you can find the marketing partners that will drive your KPI's most effectively, immediately. And sometimes they aren't who you expect! Find your perfect marketing partner immediately on www.mutualmarkets.ai. #marketingpartners #brandcollabs #marketingstrategy

We're a little over a week away from the NYU Law Entrepreneurship and Venture Capital Program Fall Showcase on September 18! 🎤✨ This event will bring together an incredible community of New York University School of Law alumni who are driving innovation across business and technology. I’m thrilled to have some truly inspiring founders on our stage: 💡 Alan Gould '90, Founder and Co-CEO of MutualMarkets 💡 Busayo Michelle Olupona '05, Founder of Busayo 💡 Anna McGrane '10, Co-founder and CEO of PacerPro 💡 Samantha C. Coxe '17, Founder and CEO of Flaus 💡 Esosa Ohonba, JD, MPH '23, Founder of Layman, Ltd. 🔗 Register to join us on campus: https://cvent.me/eDlewD Special thank you to Morrison Foerster for sponsoring this event (cc Boris Segalis, William Wilson) Looking forward to seeing you there! 🚀 #NYULaw #Entrepreneurship #VentureCapital #Innovation #Networking #startups