Muus Collective

We owe a huge shoutout to Dean Takahashi at GamesBeat for his thoughtful coverage of the US launch of BELLEMINT in the middle of GamesBeat Next! Thank you for taking time to chat with our Co-Founders and Co-CEOs, Sarah Fuchs and Amber Bezahler to learn more about what makes BELLEMINT so special. The article shares that "what differentiates BELLEMINT is its seamless integration with the REVOLVE e-commerce platform, merging the virtual world with the real world to offer customers an aspirational, engaging, and personalized shopping experience. By tapping into the gaming world through a sophisticated and stylized platform, BELLEMINT supports REVOLVE’s commitment to providing exclusive, interactive experiences that foster customer loyalty and drive innovation in retail." You captured our mission well and we are so grateful for your continued to support! 👏 👏 👏 https://lnkd.in/gBwHKtW2

On Tuesday, in the US, REVOLVE launched Bellemint, a mobile app-based fashion styling game developed with Muus Collective. Targeting a young, tech-savvy demographic, Bellemint lets users, or “stylists,” create digital looks and shop their physical counterparts on Revolve’s connected e-commerce site. “Studies have shown that Gen Z spends more time playing games than they do on social media, so it’s a logical next space to build a Revolve presence,” said Mike Karanikolas, CEO at Revolve. “Bellemint aligns with our strategy by meeting consumers where they already are: on mobile devices and within gaming environments.” #gaming #fashion In this piece by Zofia Zwieglinska, we also speak to Amber Bezahler, and Sarah Fuchs.

REVOLVE and Muus Collective are launching their game, Bellemint today, 2 years after the partnership was announced – I got the scoop below. Moving away from its web3 beginnings, the game is now focused on loyalty club members, accessible and luxury fashion and beauty as well as a ecommerce tie in. This way, the game will both serve in an entertainment capacity as well as an extension of the brand discovery vehicle on Revolve, one of the biggest U.S multi brand retailers. I spoke to Mike Karanikolas from REVOLVE and Amber Bezahler and Sarah Fuchs from Muus Collective about the game and its initial tests before the official US launch. https://lnkd.in/eh5QkcrP Glossy

🔥 Game-changing style has arrived 🔥 Our portfolio company, Muus Collective, has partnered with REVOLVE to launch BELLEMINT in the US — a fresh way to play, create, and shop. Dive into REVOLVE’s latest styles, build looks, and make both your digital and real-life wardrobes stand out. With one tap, you can bring your top picks straight from revolve.com and fwrd.com into your closet. With women making up over half of mobile gamers, BELLEMINT connects directly with a fashion-forward community, blending style and gaming like never before. A huge shoutout to the Muus Collective and REVOLVE teams for making this vision a reality. https://lnkd.in/gFNJbUZc

A huge thank you to Zofia Zwieglinska at Glossy for being the first to break the news of our big launch! https://lnkd.in/gpCDaezW We love building alongside REVOLVE, and Co-Founder and Co-CEO Mike Karanikolas summed up our partnership perfectly in the article. “Studies have shown that Gen Z spends more time playing games than they do on social media, so it’s a logical next space to build a Revolve presence,” said Mike Karanikolas, CEO at Revolve. “Bellemint aligns with our strategy by meeting consumers where they already are: on mobile devices and within gaming environments.” He goes on to say, “Our [Bellemint] strategy focuses on continuously introducing new features, content, and challenges alongside a steady flow of fresh product offerings from Revolve. By keeping the gameplay dynamic and aligned with our latest collections, we aim to sustain excitement and build a community of users who return for both the experience and the evolving product offering.” For a limited-time, our Stylists can earn a 20% code for revolve.com when they get promoted to Assistant Stylist by reaching level 6 in the game. Be sure to download here: https://lnkd.in/gzmkzPxq We can't wait to show you what's next!

💃🏼 The moment we’ve all been waiting for has finally arrived! 💃🏼 After 2 years of dedicated development, the Muus team is proud to announce the US soft launch of BELLEMINT,  a next-gen fashion platform where gaming meets e-commerce. ✨ Built in partnership with the incredible team REVOLVE, BELLEMINT offers a truly immersive fashion experience. Here is what you can expect: 🫶🏽An inclusive experience with an unmatched variety of skin tones, hair textures, and body sizes, setting a new standard for diversity in fashion gaming. 📱A seamless integration with REVOLVE’s e-commerce platform, merging virtual and real-world to offer customers an aspirational yet friendly shopping experience. 👠The latest items from popular brands, including A.L.C., ANDREA IYAMAH , BRONX AND BANCO, Hemant & Nandita, Maria Lucia Hohan and Rococo Sand. 🛍EXCLUSIVE rewards to shop on REVOLVE, including a limited-time 20% off code when you achieve level 6. 🔐 So much more to come! This soft launch marks a major milestone as we gather feedback from early users to refine the experience ahead of the global launch in 2025. A huge thank you to our incredible team, our partners at REVOLVE and Griffin Gaming Partners, our inspiring advisors, Paris Hilton, Felicia Day, Sabrina Kay, Aaron Loeb, Geetanjali Dhillon, and Mich Mathews-Spradlin, and all of our supporters who have made this vision a reality. 💖 “Bring your style into play” and download here: https://lnkd.in/gzmkzPxq Watch the trailer: https://lnkd.in/giNv4Wy3

We really "connected" over celebrating Ashley Birondo's birthday this week! Did you know you can play the "Code Names" party word game online? It was an excellent way for a larger group to collaborate as a team, look at things from a new perspective, and have the opportunity to learn how some of our team members think. How would you connect some of these words? Happy birthday, Ashley! We enjoyed celebrating you and hope you had a wonderful day! 🎉 #culture #mobilegaming

We're honored to have our Co-Founder, Co-CEO, and Chair, Sarah Fuchs, speak at #GamesBeatNext in San Francisco! This year's theme is 'Back to Growth,' and Sarah will share insights on building successful remote teams alongside fellow gaming entrepreneur Shelby Moledina. If you want to catch her expertise, plus hear from other industry leaders, you can use promo code GBNSPEAKER25 to save 25% and register here: https://lnkd.in/gxR3fPd2

Please join us in wishing our fearless leader, Amber Bezahler, a very happy birthday. 🎂 Thank you for being our guiding light. Your passion and dedication to this team and our game drives us all to new heights; we could not do it without you! On behalf of all the muses, we are honored to celebrate you today and every day! 🎉 🎉 🎉

Muus Collective was honored to join Griffin Gaming Partners at their fifth annual General Meeting. Our Co-Founders, Sarah Fuchs and Amber Bezahler were delighted to have the opportunity to discuss the state of the industry with limited partners and connect with fellow gaming leaders who are breaking the mold, pushing boundaries, and making truly inspiring games. Thank you, Emily Wang, Nicholas Tuosto, and the entire Griffin team for your continued support and our newest advisor, Aaron Loeb, for your brilliant insights. We are so grateful to be building alongside you.