💚💚 Floor seats to Charli & another viral social moment…are Duolingo employees living the dream? 💚💚
Director of Partnerships @ Grüns | Founder, The Branded Moment | Creator Sharing Brand Case Studies, Trends, & Insights
I am always impressed by Duolingo, but this activation really got me... Coming off of brat summer, CharliXCX began her Sweat tour last week, starting in Detroit, Michigan. Duolingo smelled the opportunity from a mile away, and bought ~15 floor seats for her first show. Knowing there would be millions of eyes on those first tour videos, they dressed up 15 employees for the show in the Duo Owl costume. It crushed. I've seen at least 10 videos of the concert on TikTok, and they are so easily identifiable in all of them. + even Charli gave them a shout out during the show. This activation probably costed them ~$8-10k including travel, and got millions of impressions as a result. AND their employees were probably thrilled to get floor seats to CharliXCX's first tour stop (!!). I know the "stadium stunt" concept isn't new (see: Alex Lieberman or the movie Smile), but I especially loved this one because: 1. Brat is a trend Duo had already participated in, so it extends the campaign. 2. It's culturally relevant from multiple angles. 3. The green x green branding is 👌. Kudos to the Duolingo team! Did you see this stunt? What did you think of this attempt vs. other previous stunts? #brandmarketing #branding #stadiumstunt