Newsroom Robots reposted this
ICFJ Knight Fellow ∙ Host of Newsroom Robots ∙ President - Canadian Association of Journalists National Capital Chapter
The future of news is personalized—not just because it drives engagement, but because it helps quality journalism find its audience. While many are focused on AI for content creation, the real revolution is happening in distribution. And news has always been about personalization—from regional editions to local channels. Now, we finally have the tech to do it at scale. This week on Newsroom Robots, Ritvvij Parrikh, Senior Director of Product at Times Internet, shared exactly how this future is becoming reality at one of the world's largest English language newspapers, The Times Of India. Here's why this matters: 📈 85% increase in web CTR 📱 30% boost in app engagement 📰 50% of personalized views from archived stories (!) But it's HOW they did it that's revolutionary: 1️⃣ Treating revenue streams like a mutual fund portfolio - balancing different content types uniquely for each reader 2️⃣ Building real-time data pipelines because news can't wait for day-old analytics 3️⃣ Developing AI systems that understands the rhythm of news - unlike personalization on Netflix or Amazon, news needs systems that can adapt to breaking stories and evolving narratives As someone who's worked on news personalization, I know just how complex this challenge is. The Times of India is showing it's possible to balance algorithmic recommendations with editorial judgment and drive real value for audiences. Listen to the full episode of Newsroom Robots to discover how they're doing it. (Link in comments)