NextAfter

🚨 3 NEW INSIGHTS 🚨 We added three new insights to the year-end giving benchmarks 👇 You can see the full insights here: https://lnkd.in/gusvm6yT #nextafter #yearend #yearendgiving #fundraising #nonprofit

Year-End Donation Pages: 5 Strategies to Increase Donations Unpack 5 specific strategies that can improve the performance of your year-end donation page based on data from over 7,000 online fundraising experiments! You'll learn: ✅ How to communicate your year-end goal to drive more donations ✅ Tactics for boosting recurring giving on your year-end donation page ✅ Add-on elements and components to increase urgency and highlight incentives to give now

Just one more hour until Nathan Hill and Adam O'Brien drop some year-end donation page strategies! You can tune in here 👇 https://lnkd.in/e2HxXcwr

🔔 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫 — Meta recommends having ads you want to run during the restriction period (Oct 29 - Nov 5) up and running a week from today! Find out more about this upcoming Ad restriction period and if it will impact your organization below 👇

This organization used its Facebook ad image to show the key questions its resource would answer. But does a text-heavy image really get the attention of more people? Find out in this week's experiment.👇 #nonprofitfundraising #nonprofitmarketing #nextafter #abtesting #facebookads #adcreative

Three quick things you can do to 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐩𝐚𝐠𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐠𝐢𝐯𝐢𝐧𝐠 𝐬𝐞𝐚𝐬𝐨𝐧: 1️⃣ 𝐋𝐨𝐬𝐞 𝐭𝐡𝐞 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐚𝐠𝐞. And please don’t put a “Donate” button that jumps your visitor right to your form. It sounds like a good idea, but it decreases donations. 2️⃣ 𝐃𝐨𝐧’𝐭 𝐨𝐯𝐞𝐫-𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐝𝐞𝐬𝐢𝐠𝐧. As long as your page is readable, additional design elements rarely make a significant difference. 3️⃣ 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐭𝐫𝐮𝐦𝐩𝐬 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐨𝐧. Clearly state the impact of someone’s gift right in the headline. These just scratch the surface. Next week, Nathan Hill and Adam O'Brien are going to unpack five specific strategies that can improve the performance of your year-end donation page using learnings from over 7,000 online fundraising experiments. You'll get to see real-world examples and applications and even have a chance for your own donation page to be optimized live! Mark your calendar for the LinkedIn Livestream next week here 👇 https://lnkd.in/gjbgrVDs #donationpage #yearend #endofyeargiving #yearendfundraising #nextafter

People don’t read donation pages. 😬 They read what interests them.   So 𝐥𝐞𝐚𝐫𝐧 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐲𝐞𝐚𝐫-𝐞𝐧𝐝 𝐝𝐨𝐧𝐚𝐭𝐢𝐨𝐧 𝐩𝐚𝐠𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐨𝐫𝐞 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞 with five donation page tactics proven to grab your donor’s attention, hold their interest, and inspire them to respond more generously to your end-of-year campaign.   Next week, Nathan Hill and Adam O'Brien from iDonate are going live 🚨 to share: 1️⃣ How to frame your year-end donation page to drive more donations 2️⃣ Seldom used tactics for gaining more recurring donors with your year-end campaign 3️⃣ ‘Urgency levers’ you can pull to lock your donors in and inspire them to give *now* Click here to save your spot and set your calendar reminder now 👇 https://lnkd.in/e879Gpwt #donationpage #yearend #endofyeargiving #yearendfundraising #nextafter

You only have until October 22 to make this change. ⏱️ More on the upcoming Meta ad restriction period, what it means for your organization, and what you can do about it here: https://lnkd.in/gEN9PP-w #facebookads #metaads #yearendgiving #meta #nonprofitmarketing #fundraising #NonprofitStrategies #FundraisingTips #nextafter

Get some insights on how to best use questions to hook your audience in this week's test 👇 #nonprofitfundraising #nonprofitmarketing #nextafter #abtesting #donationpage

🚨 JUST DROPPED 🚨 Check out these brand new year-end giving benchmarks 👇 You can see the full insights here: https://lnkd.in/gusvm6yT #nextafter #yearend #yearendgiving #fundraising #nonprofit