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Join MissionOG's Senior Director of Strategic Growth, Patrick Murray, as he hosts a webinar with non-profit industry leaders to highlight how non-profits successfully leverage technology and data analytics to drive donor growth and run more efficient organizations Register here: https://lnkd.in/eqeJHk8t Looking forward to participation from this first rate group of industry insiders Grady McConnell Raymond James Jay Boyd, M.B.A., M.A. Connie Maxwell Children's Ministries Ardee Coolidge NextAfter Greg Hagin CCS Fundraising Brad Little iDonate

Conducting a year-end campaign requires solid planning – every channel in sync, each message on cue. Here’s how you can nail it this year-end season👇 Plan in Phases: Great campaigns aren’t built in a day – use our project management template to schedule your emails, social posts, and more. Think of it as the score that keeps everything on beat. Having deadlines and drafts ready by Giving Tuesday is key! Email Powerhouse Strategy: More emails = more reminders for donors. Try 13 emails segmented across audiences for max impact. Example lineup: > 🎁 2 teasers pre-Giving Tuesday >> 🚀 3 on Giving Tuesday >>> 💌 Weekly reminder in December >>>> 🎉 3 last-day emails on Dec 31st >>>>> 🙏 1 post-campaign thank-you Social Media Prep 101: A quick audit can show what’s resonated most with your audience so far. Get that Social Media Audit Checklist to know where to focus, whether it’s Instagram or Facebook. Content Calendar = Sanity Saver: Plan content in three phases: Pre-Launch, Live Campaign, and Thank-You. Scheduling allows you to batch posts, reduce daily decision-making, and interact with donors in real time. Template Toolkit for Consistency: Need eye-catching visuals that don’t take hours? Start with Canva templates for your posts. You’ll save time, stay on-brand, and keep your campaign cohesive. Don’t Post Everywhere; Post Smart: It’s better to go deep on one or two platforms that drive engagement than to spread yourself thin. Use tools like Hootsuite to schedule and review. Big Picture Reminder: Organic social may not directly convert donations, but it primes donors and keeps your mission top-of-mind. Think of social as your starting line, email as your track, and each channel as an essential player in the race to year-end impact! If you read this and thought, "Hey, I need this!", then you can grab the full planning outline, complete with free resources + tool links, in our newest blog from year-end campaign BFFs Brynne Krispin & Katelyn Baughan. (blog link in the comments)

Any chance I get to hang with my mate Simon Varley, I'm there. This time, we talked all things social media fundraising—no filter. If you don't know Simon, let me introduce you👇 Simon is one of the most genuine, charming guys out there—and his sweater game is on point (confirmed in this episode). He's also a nonprofit social media fundraising pro at GivePanel, and this convo only reinforced that. Here's some of the highlights (and none of the lowlights): 🚨 06:06 End-of-Year Giving Prep -> Social media plays a major role in your year-end success. Don't sleep on it. 📈 12:05 Key Metrics for Social Media Ads: Meta ads can feel overwhelming, but Simon makes it easy for nonprofits to test, measure, and optimize. 😵💫 15:01 Tackling Meta Fundraising Over saturation: Is it crowded? Sure. Is that bad? Not as much as you might think. Listen if you: want to build a genuine community with your supporters where they hang out the most (hint: in digital spaces) Don’t listen if you: Well…just give it a try. If it’s not for you, hit pause and ask for a refund. Link for the episode is in the comments. Till next time, happy fundraising! ✌

A haunted house, but each room is an unoptimized donation page.

I spent last week researching how much copy is "too much" for donation pages, and the answers shouldn't surprise you 🫨 If you joined last week's livestream with Nathan on 5 Tactics to Grow Donations and Maximize Year-End Revenue, you know we focused a lot on donation page value props. It makes sense—this is where your nonprofit's mission and the impact of a donation are first explained. One question we got was, "How much is too much?" Turns out, there’s some data to guide us: Using fancy words? Expect a 24% drop in CVR. Writing too much? That CVR drops 20%. More words = 18% lower CVR. Biggest takeaway: The simpler, the better. In fact, writing at a 5th-7th grade reading level doubles your CVR vs. writing "professionally." Now, you're probably thinking, “How do I write for a 7th grader?” It’s tricky - I know so many who’ve spent their lives mastering copywriting. But there are free tools to help you start writing value prop copy that leads to impact. I’m no expert, but here are 3 tools I always use: 💾 ChatGPT: Helps me simplify my copy and make it concise (literal prompt I use --> Review this copy and make it more concise and read at a 7th grade level). 👊 Make it Punchy: Not specifically for nonprofits, but this book is a goldmine for writing and a MUST READ. 🤝 Follow a writing pro: It’s always good to follow the experts who make writing look easy. Here are some of my favs: Katelyn Baughan, Caroline Griffin, Emma Stratton, Devin Reed Do you have any go-to moves to help your donation page copy cut through the noise? Drop em in the comments - I'm always looking to learn 🏴☠️ S/O to Unbounce for doing the hard data work in their recent CVR benchmark report - will drop the link in the comments.

Nope, this isn't a hot take - 40% of nonprofits sent 0 emails to new online donors during year-end giving season in 2023. Taken directly from NextAfter's new year-end fundraising benchmarks report, this stat highlights the 📈 massive opportunity 📈 for nonprofits to make giant fundraising revenue leaps this giving season. If you know this is the right move for your nonprofit but stuck with not knowing where to start (or not sure if you have the resources to do it)? We got you. Here's 3 ways to make drafting year-end fundraising emails a bit easier 👇 🗣️ Share real stories from your donors: People will always connect with stories from real people - and it's a great way to highlight the impact your mission has in the real world. ♻️ Re-cycle your existing content: Blogs, videos, social posts - repurpose the content (with a focus on year-end giving) to knock out relevant, impactful emails quickly. 🏆 Recap your mission's progress in 2024: Sharing the impact that your nonprofit has had is a great way to show how donations have helped fuel change in 2024 - and provides a great opportunity to outline how the giving season can continue to fuel those results further. You can catch more of Nathan and Adam's conversation on this, and other year-end fundraising topics, in "Year-End Donation Pages: 5 Tactics to Grow Donations and Maximize Revenue" now streaming on YouTube (link in comments)

🚨 New newsletter drop: aka, everything you didn't know you needed to survive year-end digital fundraising 😏

🚀 Speed Matters - that's why your donation page load time can make or break year-end giving 🚀 End-of-year giving season is make-or-break for nonprofits, but did you know slow donation pages could be costing you *serious* dollars? For every extra second of load time, conversion rates drop by 7%! 🛑 Here’s what could be slowing you down: ⚙️ Unoptimized images + videos   ⚙️ Inefficient code + overloaded plugins   ⚙️ Slow hosting + lack of caching To fix this, you need: ✅ Page Load Time Under 2 Seconds: Compress images, optimize videos, and audit plugins for efficiency. ✅ Mobile Optimization: Ensure your page is responsive and fast on all devices. Over 60% of online donations now happen on mobile! ✅ Streamlined, Secure Design: Simplify the donation process and use a reliable, PCI-compliant payment processor to keep transactions safe and fast. Don’t let tech issues cost you donations—get ahead this year! Check out our latest blog from our pal Greg Watts at 118Group and make sure your donation pages are ready for year-end success. (Link in comments) 👇

CCD is so grateful for our amazing volunteers! This #FridayVolunteerFeature, we highlight Southwest Airlines, CHRISTUS Health, and iDonate for their support helping Refugee Services: 💙 The Southwest Airlines Safety & Security team sorted clothes for refugee families. 💛 CHRISTUS Health Plan helped create care packages for 30+ families, ensuring each received fitting items. 💙 iDonate organized and prepped donations for our upcoming Refugee Services client boutique. Thank you all for your hard work! #CCDallas

🤔 What's on nonprofit's minds right now when it comes to year end digital fundraising? Well, we can't read everyone's minds, but we had over 🚨 200 comments 🚨 during our livestream event with NextAfter yesterday - so we have a pretty good idea... Here's what seems to be on people's minds: ✍ Writing a value proposition is hard work: This got the most interaction in the comments. People wanted to know how to craft an effective value prop, how long it should be, and if it needs to be at the top of the page. 🧪 Testing is needed, but nonprofits lack resources: Nathan and I always talk about testing, but many commented that they don’t have the resources to do it as much as they'd like. 📨 How Many Emails Is Too Many?: Opinions varied, but with 40% of nonprofits not sending any emails during giving season, we agreed that starting with 1 is better than none - and a general baseline of 12-13 emails over the last 45 days of the year being a good place to start. Catch all the comments (and the replay) from yesterday's livestream here: https://lnkd.in/gjbgrVDs