To be frank, this is pretty nice. We’ve officially joined the AdAge A-List as Newcomer Agency of the Year. 16 months and counting. Big thanks, Ad Age. Even bigger thanks to our clients who helped us get here, we couldn’t have done it without you. #AdAgeAList
nice&frank
Advertising Services
We’re nice. But we're also frank. | Ad Age A-List Newcomer of The Year
About us
An honest creative company. We're nice. But we're also frank. | Ad Age A-List 2024 Newcomer Agency of the Year
- Website
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niceandfrank.com
External link for nice&frank
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Creative Agency, Brand Building, Creative Company, and Advertising Agency
Locations
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Primary
110 E 25th St, New York, NY 10010
New York, US
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6121 Sunset Blvd, Los Angeles, CA 90028
Los Angeles, US
Employees at nice&frank
Updates
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nice&frank reposted this
Uh ohhhhh new title alert! After straddling account, strategy, and internal ops for the past year, I’m so over the moon to say I’m officially a junior strategist at nice&frank! Account will always be a part of my job, but I’m looking forward to diving deeper into the strat life and learning even more from legends Graham North, Shaza Elsheshtawy, Maria Ragusa, and Drew Forrest.
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nice&frank reposted this
Whoa. I just did my first ever pitch today. And as a junior strategist who’s been in the industry for barely a year, I was feeling a little bit out of my league in there. That being said, you’d be surprised how much growth can happen when you work with people who believe in you, and push you out of your comfort zone. It’s not always cozy, but it’s those moments of uncomfy-ness where we truly start to flourish. Pitch was great, but that’s besides the point. I’m just feeling incredibly lucky and humbled to have such an amazing team who are always pushing me to grow, always cheering me on, and always have my back. So thank you for letting me be in that room today. And thank you for believing in me. And thank you for the opportunity nice&frank.
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🚨New frank just dropped🚨 Welcome to our newest West Coast-based Account Director, Louise Lehmuller! Before joining nice&frank, she led the charge on P&G’s FemCare accounts, creating award-winning work for Tampax and Always. Siri, play anything ABBA — because when she’s not diving into work or enjoying the outdoors, you can find her tearing it up on the karaoke floor. Welcome, Lou! 👋
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“How do they do it all?” Well, since you asked… We wouldn’t be where we are today without our incredibly talented band of freelancers over the last year. Creatives, strategists, producers, account folks, from near and far, a big nice&thanks to you each and every one of you. Caroline Cappelli | Brett Newman | Sai He | Nate Able | Reuben Hower | Prit Patel | Michael Kang | Michael Stone | Ronnie Allman 🎨 | Rebecca Russell | Lucy Sandwick | Sophie Lichtman | Andrew Bancroft | Ilana Wolstein | Rachel Ellam Goss | Brian Naujelis | Benton Roman | Dotun Bello | Ben Gallegos | Greg Donnelly | Jacob Wolfman | Luis Miranda | Sam Davidoff | Ben Grube | Katie Hull | Ben Mackie | Olivia Baker | Sarah Sweeney | Theophilus Wells IV | Heather LeFevre, CMT, CST-T | Sruti Dhulipala | Madalyn Urrutia Bates | Ray Yoes | Etienne Ma | Luke Davisson | Kyle Morais | Nick Marchese | Dany Babette Rothemund
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nice&frank reposted this
Co-founder & Chief Strategy Officer at nice&frank | Founder of Brand Camp | Campaign Strategic Planner of the Year
Here's a harsh truth about learning to do old things in new ways. Since the start of nice&frank, Laura and I have been psychotically focused on making this a place where everyone feels safe enough to say their "quiet part loud." (A n&f-ism we call "QPL.") A place where no-matter-how-uncomfy honesty can bubble up in every convo, from people at every level of seniority. Last week, our fearless and badass president, Tamera Geddes (a.k.a. Taz a.k.a Tazzle a.k.a Tazzle Dazzle), mic-dropped this little gem on me, and it threw me for a loop. 🎤 “It takes a lot of unlearning to work here.” 🎤 What she meant was that learning to speak your truth, without fear, means unlearning a bunch of bad habits, expectations, and “this is how we do things around heres" that we picked up through the course of our careers. A lot of which we don’t even necessarily realize we’re carrying. It means unlearning: > The hierarchies that invisibly dictate *whose* truth matters most > The influence of power that shuts people up (i.e. the illusion of an open door) > The notion that it’s weak to raise your hand to ask for help > The idea that silence is a polite way to avoid conflict, when it’s often just kicking a very necessary conflict down the road > The fear that you’ll get in trouble for saying the thing that “no one wants to hear” (i.e. the fear of retaliation) > The apathy that your truth will be smiled at, ignored, or fall on deaf ears It makes sense that these learnings get ingrained, and we hold onto them to protect ourselves. They're porcupine spikes that help us survive. But they also close us off from our childlike "why don't we just do it this other way?" potential. So until we actively unlearn those things -- and, critically, build intentional spaces where you can safely unlearn them -- the idea of learning some utopian new ways of acting is actually... a bit of a farce. Anyone have anything they've unlearned (or need to unlearn) to make space for something better? Would love to hear what comes up.
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nice&frank reposted this
Who has built a Connections/Comms Strat department from scratch? Would love to share notes and hear your horror and success stories. 👂 Because... nice&frank is doing that right now. ~ 👇 h/t Pablo Rochat ~
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