Funny, Party Land only does comedy. Our Creative Director Natalia Fredericks drops knowledge bombs in this Ad Age article (written by Erika Wheless!) breaking down the state of comedy in the industry. We're fanning, in particular, over how she straight up owns how we nail Tik Tok humor for Gen Z in our latest work for JanSport, and recently Men's Wearhouse, Urban Decay Cosmetics, and Every Man Jack. Comedy is subjective. It IS culturally and generationally influenced. And we love Nat's modern take on it here, because if your answer to "How do you make my brand funny" is, "Do the same thing we've always done because funny is funny," you're not making a funny ad, you're making a mistake.
Party Land
Advertising Services
Los Angeles, CALIFORNIA 8,874 followers
Comedy’s Greatest Ad Agency | 2x Ad Age Small Agency of the Year winner | 2x Adweek Breakthrough Agency | LA & Colorado
About us
Party Land is an ad agency with offices in Los Angeles and Colorado. Independent. Full Service. Excited.
- Website
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https://www.partyland.co/
External link for Party Land
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, CALIFORNIA
- Type
- Partnership
- Founded
- 2017
- Specialties
- branding, advertising, digital, social, influencer, comedy, women-owned, design, production, marketing, content, strategy, brand recognition, comedy, culture, full service, ad agency, and AI
Locations
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Primary
Los Angeles, CALIFORNIA 90292, US
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Denver, Colorado, US
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Fort Collins, Colorado 80528, US
Employees at Party Land
Updates
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Indie Agency News is coming all the way to Colorado to host a party on a 🎉 MONDAY 🎉 and, naturally, we couldn't say no. Thanks to Cactus for hosting --we're excited to mingle with our fellow indie friends. Who's in? Tickets here: https://lnkd.in/gWmMhspT
Food, drinks, networking, and games—sounds like a perfect Monday to us. Join us at Cactus on Monday, July 15th from 5-7 pm as we welcome our friends at Indie Agency News for Fun + Games Live in Denver. Grab your tickets at the link below before they are gone! https://lnkd.in/gWmMhspT
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The secret to making great work is working with the best partners. Kim Dubé at Cosmo Street is our go-to editor for all things comedy editing. So funny, so smart, so fast, and so good at being a great human. Absorb all the knowledge in this ADWEEK article by the great Terry Stanley featuring Kim and other comedic geniuses Zoe Kessler, Steph Barkley, Matt Buechele, Tom Scharpling, and Vinita Khilnani as they rap philosophical about their favorite funny ads.
Just Ad Funny? Comedians Assess Cannes Lions Humor Winners
adweek.com
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Wanna hear the origin story of Party Land and the clementine orange 1972 GMC motorhome that was our first office? Well, Marketing Brew, by way of the great Alyssa Meyers, will take you back in time to see what made us make all those arguably dubious choices. You'll also get to hear about how/why friend agencies Quality Meats Creative, Ice Cream Social, and Flower Shop also chose creative over conventional.
Quirky is in, stuffy is out: Why some ad agencies are choosing unconventional names
marketingbrew.com
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As someone who lives, breathes and sometimes almost dies in the pursuit of creativity, we couldn't be more stoked to see our founder, Matt Heath, receive this recognition. Thank you to ADWEEK for celebrating his contribution to the industry and the blood, sweat and tears (mostly tears) he's put into making Party Land, Party Land. #Adweekcreative100 #Adweek #Comedyagency
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INTERNS. COME HERE. BE OF US. We’re looking to fill two intern roles for account management. Will also cozy up to biz dev, PR, and party planning. Please be so awesome. So smart. So motivated. And so in Colorado or Los Angeles ONLY pls. Email: jobs@partyland.co and tell us the funniest thing that’s ever happened to you. Don’t lie because we’ll ask for proof if you get hired.
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Wowy, what a great write up the JanSport campaign we just launched! Thanks LBBonline - Little Black Book for the deep thoughts and protons. Check out all 8 spots here, if you haven't before or are ready for a round 2 review.
JanSport has launched a comedic, social-first ad campaign for the 2024 back-to-school season, titled “Always With You,” in collaboration with Party Land.
JanSport Embraces Gen Z’s Unserious Humour with Irreverent Anthems | LBBOnline
lbbonline.com
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🎒🚨 NEW WORK FOR NEW CLIENT JanSport! 🚨🎒 As they said below, "...78% of Gen Zers are more likely to share ads they find humorous and relatable...". So, that's what we done did. One campaign, 8 films, OOH, influencer, social--everything. It's possible to make ACTUALLY funny work that Gen Z will ACTUALLY love and share. This wasn't an accident, we know how to do stuff. Shhh, yes we do. We're so proud of the team, our partners, and the campaign. S/O to Anisah Parks, Urgen Sherpa, Lindsay Dutch Read, Alexandra Reveles and the rest of the JanSport backpack pack. Also huge thanks to our directors Miche Sieg and Rose Chirillo and the amazing production team at Field Unit. HUGE thanks to ADWEEK and the ever brilliant Terry Stanley for fun and very insightful write up on the campaign!
Did you know that 78% of Gen Zers are more likely to share ads they find humorous and relatable on social media? That's why our marketing team went all-in on humor for our new campaign this season. A big shout-out to our internal JanSport marketers and our amazing partners at Party Land for creating this hilarious and relatable campaign. Also special thanks to writer Terry Stanley at ADWEEK. Who else can relate to being a people pleaser?
JanSport Ads Mine Gen Z's Everyday Lives for Comedy Gold
adweek.com
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If you would like to learn how we get to ideas, so you can create your own Party Land, we have the podcast for you. Without incredible clients Nicklaus Hasselberg Ellie Off who allow us to do the things we do, there would be no Party Land, just Land. And without legends like the one and only Doug Zanger how would you know. Big thanks to Doug for having us! #partyland #comedyagency #indieagencynews #everymanjack