Outdoor Research

Announcing a new position opening in our E-commerce team. More information on the DTC Email and Retention Strategist can be found on our site at https://lnkd.in/gZGM33AU

We're thrilled to announce The Sideways Life as our new public relations agency of record. This partnership is set to not only build on our long-standing reputation for excellence but also to significantly boost our brand awareness among new audiences. The Sideways Life, known for its bespoke approach to public relations and social media, is dedicated to reaching active, adventure-seeking individuals who value both performance and style. With a proven track record of engaging diverse audiences and enhancing brand narratives, The Sideways Life is uniquely positioned to help Outdoor Research expand its reach and influence. "Rian and her team understand our vision at Outdoor Research," said Dan Mayers, Brand Communications Manager. "Their experience, both in-house with global brands and from the agency world, gives them insights that speak to everyone—whether you're a loyal OR fan or just discovering us. We're excited to build on our momentum, get new eyes on the brand, and continue to connect with our long-time customers by partnering with an agency that shares our passion for gear and the outdoors." The Sideways Life will focus on developing innovative PR campaigns, engaging community-building strategies, and best-in-class activations to highlight Outdoor Research's exceptional products and their role in enabling outdoor experiences. By leveraging The Sideways Life's deep understanding of creative culture and outdoor lifestyle trends, the partnership aims to drive brand awareness to a broader audience and grow the outdoor community. "In the mid-90s, the only way that we kept our hands dry while snowboarding in the PNW was to wear Outdoor Research mitts. It was the epitome of function informing fashion; those oversized mitts became the calling card of commitment to a life in the mountains, said Rian Rhoe, Founder of The Sideways Life, "This partnership is the culmination of so many things our agency cares deeply about: a passion for time spent in nature, a deep respect for the folks who take product seriously, supporting athletes, and care to include everyone in the outdoors. It's a privilege to get to further amplify this iconic brand, let's go!" About The Sideways Life: Founded in 2020 by Rian Rhoe, The Sideways Life is a bespoke public relations and social media agency tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers, creators and connectors. We’re media-fans who love great brands. Let’s make some noise. https://lnkd.in/geMWyeXS

Pleased to share a new opening at Outdoor Research for a Business Operations Analyst. Please visit our hiring page for details on the role and how to apply: https://lnkd.in/gVr6H4NY

A new opportunity as a Digital Coordinator, e-commerce has opened up today. Please visit our careers page to learn more and apply: https://lnkd.in/gszVV5bN

We have a unique opportunity for those early in their Accounting career, visit our hiring page to learn more about the role: https://lnkd.in/gNtsz76u

🚨NEW ATHLETE ALERT🚨 As we launch our first dedicated mountain bike gear apparel assortment–the eight-piece Freewheel MTB Collection–we're proud to announce the addition of four freeride mountain bike athletes to our team. We are thrilled to present Georgia Astle, Bas Van Steenbergen, Tom Van Steenbergen, and Damon Iwanaga as the newest Outdoor Research Athlete Team members.    The Freewheel MTB Collection brings the technical design expertise and materials innovation leadership that has defined our brand for more than 40 years to a category that is a core activity for a large segment of our existing customer base.    "Many of our longtime customers are already mountain bikers — it's right there with hiking, climbing, and skiing as core sports for them," said Chris King, VP of Brand for Outdoor Research. "Combined with the fact that many riders have already been using versatile OR products like the Helium Rain Jacket, the Ferrosi Overshort, and the Echo tops, pushing further into this space represents a natural evolution for us. Georgia, Bas, Tom, and Damon will be excellent ambassadors who will help us show existing and new customers what OR brings to this category."     Georgia Astle lives and rides in Whistler, Canada, and began her career in downhill and enduro racing. In recent years, she has evolved into the freeride space where she continues to push the sport's progression. Her recent wins include first at Crankworx Whistler in SCOR Air DH, third at Crankworx Innsbruck in Whip Off, and second at Crankworx Rotorua in Whip Off. Georgia will compete at Crankworx Innsbruck, Poland Polska Fest Jump Jam, and Crankworx Whistler this year.     Bas van Steenbergen and Tom Van Steenbergen grew up in The Netherlands before moving to Canada as kids. Both brothers started their racing careers doing BMX before switching to mountain biking racing and then freeride. Bas focuses on World Cup and Crankworx events, where he recently had back-to-back King of Crankworx World Tour victories, while Tom is focused on events like Red Bull Rampage, where he placed second last year. Tom will compete at the Cam Zink Invitational, Crankworx Whistler, and Red Bull Rampage this year. Bas just finished competing at Crankworx Rotorua and will be at Crankworx Whistler later this year.     Damon Iwanaga lives in Incline Village, Nev., and began his path to pro mountain biking on the motocross track before switching to freeride mountain biking. Still competing in events, Iwanaga also volunteers in the mountain bike community through coaching, trail building, and fundraising within his local community. Iwanaga is slated to compete at the upcoming Sea Otter Classic, as well as the TDS Enduro, Cam Zink Invitational, Crankworx Whistler and Fest Series Huckfest this year.     Welcome to the fold, Georgia, Bas, Tom, and Damon! Watch our new Freewheel MTB Collection team video below. https://lnkd.in/gF4U43i4

Current Opportunities at Outdoor Research! Visit our jobs portal to apply: https://lnkd.in/gAk2iN3a

SHOT Show 2024 is officially here! We will be exhibiting at booth 20049. Come speak to our exhibit team and get a sneak peek at all the new product launching later this year!

We're proud to announce long-time employee Geoff Potter's promotion to VP of Operations. Geoff has worked at Outdoor Research in planning and operations for nearly 12 years, and in this new role will oversee supply chain logistics, demand planning, retail operations, and information systems. His pivotal role in elevating our brand presence over the years underscores the importance of maintaining operational excellence ahead of ongoing growth.   "Geoff's active involvement in the ongoing modernization of operations at OR reinforces his commitment to driving efficiencies at the company, and we are grateful to have him at the helm of our business operations," said Roger Barton, President of Outdoor Research. "He's proven he's the right person to help lead the OR team in this capacity."   Potter said, "I'm grateful for the team I work with on the operations side of Outdoor Research and to be recognized with this new role. The business landscape is changing rapidly, and we are determined to stay ahead of the curve."   Join us in congratulating Geoff on his new role.

Another amazing Summer for our employees outside! #thriveoutside. We asked them to submit their outdoor adventure photos for our annual summer photo contest. Here's a look at some of our favorites.