The Sideways Life

Many thanks to Men's Journal for including PR Client Stellar Equipment in their new round-up of top-performing ski jackets. https://lnkd.in/g5sZ7vNB #wednesdaywins #PRagency #PRClient #ski

Earned media coverage is referred to as "earned" for a reason. This fantastic story and interview came to life thanks to the inquisitive reporting by Amelia Arvesen for Field Mag in part because K2's Julia White worked with her team to create the collaboration and capture the magic of Julia Schimautz's artwork with additional compelling visuals and storytelling. The Sideways Life PR Pro Sierra Domaille knew this could be a great story when she saw it, knew who to reach out to for the telling of the story, and knew that the design-minded audience of outdoor lovers at Field Mag would appreciate and value the story. Every part of the puzzle came together on this one. Everybody wins, from the artist to the brand to the end reader. https://lnkd.in/ge3Bypr6

Back in 2020 when we started, our agency primarily offered public relations services, and our Instagram account reflected that. We quickly shifted to incorporate earned influencer outreach, social media strategy and content creation. To reflect the reality of our agency today, we've decided to refresh and start a new Instagram account. Daunting, but we're up for it. If you're a creator looking to connect with our brands, a lover of the outdoors looking for inspiration, or a journalist seeking a more fun way to keep up with relevant new products and fun events, please give us a follow. #socialmediaagency #pragency #outdooragency #actionsportsagency #instagram #inspiration #creators #influencers https://lnkd.in/eZ5YMJ85

Our #PRClient Documentary Filmmaker David Mesfin is heading to Atlanta this week to join the Get Outside HBCU Campus Tour with Outside to show a special screening of Wade in the Water: A Journey into Black Surfing and Aquatic Culture and to join HBCUs Outside Founder Ronald V. E. Griswell, Peace and Wild Founder Taylor Crenshaw and The Unpopular Black Founder Courtney Lanctot on a panel discussion. If you're in Atlanta, check this event out! #Atlanta #HBCU #GetOutside #BlackSurfing #GoSurf #Surfing

#WednesdayWins Many thanks to Matt Berical for this meticulously researched dive into the best camping mattresses for GQ Magazine. PR Client LUNO® is the leader in car camping, and their newest mattress, the AIR + FOAM Pro Camping Mattress gets the nod for the best car camping mattress of the bunch. "Sprawling out in your vehicle can be tricky when you have a trunk full of stuff, but Luno makes this less of an issue—and ups the overall comfort—with the included head support bridge. This wide, apron-like piece attaches to the front headrest and fastens to the bottom of the mattress, raising and bracing your head as you sleep, preventing you from sagging into the chasm between seats, and providing clearance for extra storage space.The bridge has pockets for stowing items you’ll want to keep within arm’s reach and doubles as the handled case for carrying the rolled, cinched, deflated mattress. It’s a super clever camp bed, and both literally and figuratively elevates the in-car sleeping experience." We love that it's versatile enough to put to use in a tent or a car, or anywhere outdoors that you might like to sleep. #earnedmedia #publicrelations #PRAgency #outdoorindustry https://lnkd.in/g3tF_ypr

#NewClientAlert Our origin story as an agency comes from time spent in the mountains. We live for winter, and the snow that falls, and the travel for turns, and the new friends made in pursuit of it. We are thrilled to announce that all the way from Åre, Sweden, Stellar Equipment, will be joining The Sideways Life as our newest PR client. Industry veteran Sierra Domaille is leading the charge on media relations, product seeding, and communications, and we're thrilled to partner with Jesse Ambrogi-Yanson on an ambassador strategy to solidify the foundation for the community here in the US. https://lnkd.in/gj6YbxTK

It's a privilege to announce our partnership with the iconic PNW brand Outdoor Research. As their PR Agency of Record, we look forward to collaborating with the many journalists who studiously test gear and provide valuable insights into product performance, while simultaneously introducing the brand, and its story, to new audiences. “Rian and her team understand our vision at Outdoor Research,” said Dan Mayers, Brand Communications Manager. “Their experience, both in-house with global brands and from the agency world, gives them insights that speak to everyone—whether you’re a loyal OR fan or just discovering us. We’re excited to build on our momentum, get new eyes on the brand, and continue to connect with our long-time customers by partnering with an agency that shares our passion for gear and the outdoors.” If you're a journalist with a story, or curious about the brand, please don't hesitate to reach out. https://lnkd.in/gWHGWaRr

One of our very first clients Shwood Eyewear, originally approached us to help launch their new Camp Eyewear collection at REI. It's been such a cool opportunity to help this independently owned, Portland brand grow awareness and to see the overwhelmingly positive response to their National Parks Collection. Many thanks to Leo at the The Coolector for covering the latest frames! https://lnkd.in/gw_pT32h

If you don't know, Travel + Leisure Co. has very stringent standards for testing products. From lab testing in NYC to the great outdoors, Anna Popp even checked to see if LUNO®'s new AIR + FOAM Pro is puppy proof. (Spoiler alert, it is!) #earnedmedia #wednesdaywins #pragency #prclient https://lnkd.in/giBcr_iU

According to Dash Hudson, our social listening tool, 4 out of the top 5 keywords have to do with the Olympics (Olympics, #Olympics, Paris, Opening) from July 22 - 28th. Guess what other major 2024 news cycle event is referenced? Bonus if you guess the keyword! We love nerding out on insights. #sociallistening #socialmediamarketing #news