Want to win Millennial and Gen Z dollars? Maybe it's time to consider your sustainability strategy.
Since more than half of the U.S. population is now a member of the Millennial generation or younger, this shopping block is getting more attention and analysis. Turns out, sustainability is a big selling point for winning their business. According to Pew Research Center, more than two-thirds of Millennials and Gen Zers say the climate should be a top priority to ensure a sustainable planet for future generations.
Likewise, many thought leaders, including Forbes, Sustainability Magazine, and the World Economic Forum report that Gen Z consumers not only are willing to pay +10% more for sustainable products, they are also influencing other shoppers as well.
At Parcel Health, we feel inspired by these insights. As we continue to develop products protect people and preserve the planet, we feel confident that we're also helping pharmacies, health networks and pharmaceutical manufacturers align with the values of our economy's prized audience, Millennials and Gen Z consumers.
Join us! Let's fill medicine cabinets with safe parcels, not plastic.
Check out our blog for more: https://lnkd.in/eNHJPPsQ
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