Peer39 is an independent, cookieless data company that employs the largest data set available in the digital advertising ecosystem for pre-bid targeting and post-buy analytics. Every day, the industry's leading brands, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe it's as much about the digital environment as it is about the physical one. Only then can you deliver the right ad to the right user in the right context.
External link for PEER39
New York, NY 10016, US
🔊 Drown out the noise & tune into the Marketecture Media podcast to hear what PEER39 CEO Mario Diez has to say about this crazy week in adtech news 👀 Listen here ⤵
Episode 82 with Mario Diez on the present and future of contextual advertising post Oracle's exit. Spotify: https://lnkd.in/eWf8kkz7 Apple: https://lnkd.in/eumn3_rG
🎉 We’re excited to sponsor AdMonsters Publisher Forum Boston, August 4-6! #PubForum is where publishers get to rev up their revenue strategies. We’ll be there to listen, learn, and provide guidance on monetization strategies that don’t compromise your inventory quality. You don’t want to miss it, and we don’t want to miss you - register here: https://bit.ly/3KuRTbk
Peer39's Social Predict categories are designed to turn discussions as they evolve into actionable targeting for advertisers. For those of you currently going through the process of migrating from Grapeshot Predicts, Peer39 has recreated all of those categories, in addition to our previously existing Social Predict categories. You'll find them in your preferred DSP; move without any disruptions. 💡 Check out our blog post for more information on how you can harness the power of shifting topics:
Looking for resources to migrate campaigns using Oracle Advertising following the shut down announcement? Whether you’re using Grapeshot Predicts, custom keyword categories, brand safety controls, and/or Moat Analytics - we have you covered. Check out our blog post for more information on our comparable solutions with improved capabilities:
🏈 ⚽ 🎾 Tomorrow's the day! Don't forget to register & tune in tomorrow, July 10th, at 11AM EDT. Learn how to use sports data to build contextual ad strategies for your next campaign. Hear from our own Mario Diez and the experts at Genius Sports. Viewing on mobile? Register here: https://lnkd.in/gW5AKYT8
🗣 Starting Monday off right with an exciting round of well-deserved promotions on our Account Management Team! Congratulations Elise Dong, Vivian K., Ayesha Maheswaran, Arlene N., Denise Seva! Thank you for your dedication, hard work, and exceptional performance. 👏🏼
Enjoying lunch with our friends Scale Marketing before the long weekend! 🌮
On your mark… get set… GO! 🏁 📆 Join us next week, on July 10th, for a live webinar + Q&A with our partner, Genius Sports. Mario Diez, Manny Puentes, and Matthew Ryter will dive deep into how to successfully employ contextual sports data. Learn how to elevate your media buying and ad creative to captivate sports audiences across emerging channels such as CTV. ➡ Register here: https://lnkd.in/gW5AKYT8
“The volume of migration is pretty high and there’s a lot of movement from advertisers who are looking for continuity – they need easy like for like transitions in the platforms of choice.” -Mario Diez for Digiday Our CEO sat down with Digiday to discuss how advertisers, publishers and ad tech vendors are scrambling to find #suitable alternatives to Oracle's ad divisions after the recent news of the impeding shut down. 👀 Check out the full article below:
There are many puzzling aspects to Oracle’s choice to wind down its ads business, but the scramble by competitors to fill the gap isn’t one of them. The race kicked into high gear last week when it became clear there would be no life after #Oracle for its ad divisions. Advertisers, publishers and ad tech vendors had to find alternatives fast as a result, sparking a swift (albeit reluctant) response from plenty of companies. And who could blame them? Sure, it’s opportunistic, but Oracle’s ads business made $300 million in its last financial year. Few ad tech bosses would turn their noses up at even a slice of that, especially in today’s tough market. In this piece by Ronan Shields and Seb Joseph, we speak to Mario Diez of PEER39, Adam Schenkel and Peter Wallace of GumGum, Nick Reid of DoubleVerify, Rachmiel (Rocky) Moss of DeepSee.io - Publisher Intelligence, and Scott Cunningham.
Game on🏅 : We're looking forward to partnering with Genius Sports to share insights on how to use #sports data to build thoughtful #contextual ad strategies. ▶ Register for our upcoming webinar in the comments!
🆕 With sports fans spending 59% more time viewing content than average viewers according to Nielsen, sports audiences present a simply unmatched opportunity for advertisers. But in an increasingly competitive market, how can brands leverage contextual sports data to drive engagement? Next month, Matthew Ryter will be joined by Mario Diez and Manny Puentes to discuss: 🏅 The value of applying sporting context to digital targeting and creative 📈 How to optimize sports audience targeting using contextual sports data 📺 How sports data helps maximize digital marketing via channels like CTV 🎯 Tactics for sports-focused second-level keyword and topic optimization Register here: https://bit.ly/3XmufWj #sportsadvertising