Say It Now

WATCH: Co-op is reminding consumers of its roots with a bold new brand platform, hero 60" film and integrated campaign created by VCCP,  ‘Owned By You, Right By You’. "It is a great business, run in a unique way - it stands alone in its own category in that respect - and it’s never been more needed. If you were going to invent a business today, you’d have to invent Co-op." - Chris Birch and Jonny Parker “Now is the time to champion the co-operative model and demonstrate how it provides a solution to many of the challenges we face today. That is why we are on a mission to re-introduce Co-op’s core values and principles to the UK." - Kenyatte Nelson Read the full story and watch the film here >> https://lnkd.in/gcMUU8Bi #coop #retailmarketing #grocerymarketing Girl&Bear Blinkink Carat MullenLowe U.S. Say It Now

Standing room only all day long at the 'AI and Emerging Tech' stage this Tuesday at MAD//Fest. It's a hot topic and my questions remained "Is AI the new name for Emerging Tech? Is the AI term overused? and where are we on the hype cycle?". I introduced and had a front row seats to 8 exceptional keynotes and hosted 2 panels looking at landed use cases, ethics and regulation. This is obviously a white hot space and it's reassuring to see the breadth of understanding and applications that are being surfaced today. Thanks MAD//FEST LONDON and specifically Tom Ollerton for getting me invlved and trusting me on such a meaningful stage. If you're looking to keep up, and want to find a concentrated group of luminary leaders to follow, start with the below list that graced the stage. We're all on a journey, lets travel together. Cecilia Dones, Doychin Sakutov, Steve King, Mert Damlapinar, Danielle Le Toullec, Sid Chaudhary, Henry Coutinho-Mason, Natalia Talkowska, Lindsay McEwan, Perla Bloom, Nina Hamann, Dimitris Beis, 💡James Poulter, Laura Thornley, Danielle Bramley, Ana-Maria Pasparan, Jill Kluge, Tom Ollerton #AI #emergingtech

Wow - first Cannes Lions International Festival of Creativity and it did not disappoint. What a wonderful week, full of inspiration, good people and great ideas. There were many highlights and hundreds of great conversations (far too many to mention)! My favourite highlight has to be the wonderful panel I took part in hosted by AudioStack alongside Teads and Wavemaker, NumberEight. A brilliant panel reminding me of the amazing things that happen when we collaborate in the industry. And as for Say It Now - we are small but mighty 💪🏼. Voice is definitely part of the conversation more than ever before. It was clear that there is a universal interest and opportunity to use actionable ads cross-channel. Happy days indeed. As this was my first Cannes it meant I was asking a lot of questions pre event so some special thanks goes to Silke Zetzsche, Lina Adelt and Maria Cadbury for being the best advice givers and inspirations. It’s a pleasure to work with you all from afar. And I can’t forget Charles Cadbury who steers a brilliant ship and is a pleasure to work with every day. Until next year -

Woo hoo! I've made it as "The Sound Choice" in the prestigious Performance Marketing World powerlist! Love PMW, Robin Langford and Lucy Shelley interviewed me a few years back and I wrote a poem, which still holds true today: Say It Now bring the actionable ad, These campaigns are more than a fad, In a cookiless future, This format will suit yer, And that's why our clients are glad! (performed here for your delectation https://lnkd.in/eEGBTZar) Full list of legends here: https://lnkd.in/extMJUVE

"Alexa launch AMEX Gold" Great to see (hear) this live! The first ever Actionable Audio Ad from American Express, hear it here: https://lnkd.in/e2WTANDe Strong (award winning?) work here from KINESSO, UM Worldwide, Dentsu Creative and huge thanks to Say It Now's Zoe Bruton and Dalveen Mahal for landing this safely