Pemberton

We often tell our agency clients that Operational Awareness creates Observational Effectiveness. If your team understands how the business works, how money is made and that raises/increases come from NEW REVENUE they are more likely to answer that age old question: "Why can't I get them to think like owners?" This piece from David C. Baker shares all the good and fallacies of an #OBM. #agencybusiness https://lnkd.in/eSaBEfgs

I just went back and listened to the conversation I had with Jody Sutter earlier this year. Sometimes, I need a reminder too. I hope you'll listen and provide your thoughts, opposition and insights. #organicgrowth #accountleadership

"Utilization is a management metric, not a goal for staff accountability." Marcel Petitpas #agencybusiness #agencymath #myob2024 #MYOB David C. Baker

Pemberton is getting a lot of questions about dealing with #procurement from #agencies, but what's interesting is that the questions are all over the map. There are the standard challenges of #budgetsqueeze and winning the pitch for a "chance" to get an assignment, but what challenges have you and your teams have dealing with #clientside procurement in 2024? #pr #advertising #sponsorship

I want to thank Steve Guberman for inviting me to be on his Agency Bytes podcast. If you haven't had a chance to listen to Episode 54 yet, check it out. Steve and I have a lively conversation about shifting from the RFP rat race to building organically with existing and setting new clients on the path to long, growing engagements. #agencylife #newbusiness #organicgrowth https://lnkd.in/eE6dWcKy

Dear Client - If you want all of our time and expertise, you’ll have to pay for all of our time and expertise. While we support charities and 501(c)3 organizations, we’re not running one. Oh, and we decide what we cost. Regards, #agencymanagement

I am looking forward to an insightful and rich conversation Sept. 5 with the Public Relations Society of America (PRSA)'s Counselors Academy community with Elise Mitchell and Gini Dietrich on how to accelerate new business growth. I know I am always hoping to learn something new! A special thanks to Kelly McNeely Brockman for pulling this together! #agencylife #newbusiness #organicgrowth

We hear it over and over, “Work on the business, not just in the business.” A leader without a vision and an ability to communicate that vision in order for it to be “doable,” will only lead you to lost opportunity.

We hear it over and over, “Work on the business, not just in the business.” A leader without a vision and an ability to communicate that vision in order for it to be “doable,” will only lead you to lost opportunity.

Nick Tomlinson hit the nail on the head with his recent post in PRWeek "Navigating the Future: Predictions for PR Agencies in 2024." If your agency is built to merely meet expectations, it will no longer be enough. If you are not making data-driven business decisions, you will fall behind ... maybe even fail. PLEASE READ THIS if you are running an #agency, but specifically if you are running a #pragency. #organicgrowth #operationalgrowth #operationalexcellence