Pinterest

Live from the AISES National Conference ✨ We're proud to be a returning sponsor for AISES as we remain committed to advancing Indigenous talent. Attendees will have the opportunity to meet Jordan Skye Paul, PIndigenous Executive Sponsor and Founder, and Brodie Gullic, PIndigenous Global Co-Lead along with Filip Sakota and Shelley H. from our University Recruiting team. Brodie will also participate in a panel session to discuss best practices for employee resource groups, sharing his expertise as a lead for the past two years. 🫶 #AISESNC24 #LifeatPinterest 

Last night, I had the pleasure of attending The Executive Leadership Council (ELC) Recognition Gala in Washington DC. ELC is a member organization that opens channels of opportunity for the development of Black executives to positively impact business and our communities. It was an honor to attend alongside Pinterest leaders to celebrate individuals and organizations who are making a difference, advancing diversity, and elevating the success and impact of Black executives, while building the next generation of leaders. #lifeatpinterest As a proud member of ELC for the last 7 years, this event always brings me joy and now more than ever, reminds me the work is far from over to change the landscape and amplify the impact of black excellence.

Today at our annual #PinterestPresents Advertiser Summit, we unveiled Pinterest Performance+, our  new suite of AI and automation tools that help advertisers increase campaign performance, while making it easier and quicker for them to create campaigns. And just in time for the holiday shopping season, we’ve launched new ways for advertisers to offer their customers discounts on Pinterest through sales and promotional features. With all these new performance features, we’re helping over half a billion Pinterest users go from discovery and inspiration to action.  A huge thanks to everyone who joined us. Read more about today’s #PinterestPresents announcements and be sure to check out the recap: https://lnkd.in/gv2pTa97

There’s no question social media has played a huge role in the youth mental health crisis. At Pinterest, we’ve taken meaningful actions to protect young people on our platform and bring companies together to make the Internet safer and healthier for everyone. But no one - not the tech industry, not policymakers, not parents - can fix this crisis alone. Earlier last week I hosted Jonathan Haidt, author of The Anxious Generation, in our New York office for a Q&A session with our employees around the world. He and I agree there’s no one silver bullet to fix the negative impact devices and social media are having on our kids’ mental health, but if we have any hope of showing change is possible, it has to be done through the collective action of industry, regulators and parents. As Jon said on Tuesday, it’s clear that people are finally “ready for change.” It’s time we all step up.

It’s the final countdown [cue the exact tune you're hearing in your mind]. Pinterest Presents 2024—the global marketing event of the year—streams TOMORROW, October 1st. Grab tickets for your entire marketing team here: https://lnkd.in/gWt29kRe Forget everything you know about typical ad summits. We're using training montages, ‘80s tracksuits, and slow-motion tracking shots to ensure you get more action out of Pinterest ads than ever before.

After launching our advertising business in Japan two years ago, Pinterest has surpassed 10.5 million users in the country and continues to be a growing platform. Bill Ready, Pinterest CEO, and Kei Narita, Pinterest Japan Managing Director, share more about our advertising features, why Pinterest is an oasis for Gen Z, and how we’re connecting brands with new customers in Japan. Learn more about our growth in the Japanese market via Nikkei Cross Trends: https://lnkd.in/eveqtV3m

At Pinterest we’re proving it’s possible to do well by doing good. There is a real business model in positivity! I had the honor of sharing that perspective on stage with Chelsea Clinton this week at the Clinton Global Initiative. There is so much more work to be done to address the youth mental health crisis. It was extremely encouraging to see the tremendous amount of public/private partnership at CGI for this purpose, including the Youth Mental Health Corps that we helped launch in partnership with AmeriCorps, the Schultz Family Foundation and America Forward.

Meet Khylie Heins, Social Marketing Strategy Lead 💖 As we continue to celebrate Latiné Heritage Month, Khylie is sharing what she loves most about her role in social media, her favorite trends, creators that inspire her and celebrations this month. Here's a sneak peek: "I’ve been at Pinterest for three delightful years. I’ve worn a couple of different hats over the last few years, but it’s always been a cute social media hat! I’m currently a Strategy Lead on the Social Marketing team. We are storytellers, and I’m proud of being able to work for a brand that prioritizes positivity above all else. I’m also incredibly proud to be a Latina working in social media." Read the full story via the #LifeatPinterest Blog. 📌  https://lnkd.in/ed6_mSVh

Parental controls alone are not enough to protect teens online. It is too complicated and parents can’t keep up.  We need to make it much simpler for parents. I am calling on tech companies and policymakers to finally address the barely-there age verification that plagues our industry. The technology to do so exists. Our children are counting on us. It’s time. https://lnkd.in/gtiiRFPT

Pinterest is open for business in 30 new markets across the world and advertisers gathered in Dubai this week to experience our full suite of products in person. 2024 is Pinterest’s biggest year in the Middle East so far, with engagement driven primarily by home decor, fashion, and travel trends. Searches for “trips to Austria,” “1980's fashion,” and “Gothic make-up” are top trends our Middle Eastern-based users are tracking. Dubai is just the beginning - we have advertising summits planned across the globe with our local partners throughout the fall. Advertisers can work with our partners including DMS (Digital Media Services | CG brand) to strategize and advertise on Pinterest, reaching an audience looking to take action and shop. With the entire Pinterest advertising suite now available to brands in these regions, we are offering full funnel solutions designed to help brands create high-performing campaigns in new markets.