Hue.

The Hue team is #hiring for a Customer Success Associate! If you’re passionate about helping customers and want to join a mission-driven, fast-growing startup, we want to hear from you! 💜 ✍ Apply to the Customer Success Associate role: https://lnkd.in/gqfieHJf 📢 Tag someone who’s a great fit for this role or share the job description: https://lnkd.in/g-pXykW4

Hue., the AI-powered SaaS platform that powers the end-to-end infrastructure for authentic user-generated video content that converts on e-commerce, closed $4.5M in seed funding. https://lnkd.in/ejzvhJjF #beautyindustry #dealflow #seedfunding #investmentbanking #venturecapital

✨ We’re thrilled to announce Hue.'s partnership with Bamboo – a collaboration designed to drive meaningful impact for e-commerce brands with Hue’s UGC solution and Bamboo’s marketing expertise. Bamboo has been dedicated to helping companies scale with authenticity and impact. With their team of incredible marketers like Christina Guo and Natalia Jażdżyk - they believe in fostering not only growth but sustainable scaling – values we at Hue share and champion. 💜 Stay tuned as we work side by side to empower brands with the tools they need to grow and thrive. Curious to learn more about our Partner Program? DM us! 👋 #poweredbyhue #Hue #Partnerships #ugc #B2B #marketing Janvi Shah Sylvan Guo Nicole Clay Noureen Shallwani Angel Catalan Holly Guenther Elena Allison

🚀 Exciting News from Hue.! We’ve closed a $4.5M funding seed round led by our incredible partners at Fika Ventures and Underscore VC! A huge thank you to our team, VC partners (Arteen Arabshahi and Richard Dulude), and clients who are all on a mission to turn real customers into brands’ most powerful marketing channel. We’re beyond excited for this next chapter. Onward and upward! Thank you to all participating investors for supporting our journey: 💜 - Fika Ventures - Underscore VC - Glasswing Ventures - The MBA Fund - Google for Startups - Heirloom ventures (tristan walker) - Courtyard Ventures - The Graduate Syndicate - Phoenix Fund Go team! Janvi Shah Nicole Clay Sylvan Guo Holly Guenther Elena Allison Angel Catalan Noureen Shallwani #FundingNews #WomenInTech #PoweredByHue #HarvardBusinessschool

🦸🏽♀️ They say don’t meet your heroes. But last week I got the chance to meet two of mine: Jackie Aina and Erica Louie. Jackie and Erica were two of the first creators I ever followed on YouTube. And meeting them was honestly a bit emotional for me. 💄 Jackie (founder of FORVR Mood) was one of the first POC beauty creators, back when there were very few women of color reviewing makeup online. Now with the explosion of creators on TikTok, it’s hard to fathom that it wasn’t that long ago when there wasn’t much dark-skinned representation online. Even though Jackie and I are far from the same shade, her authenticity resonated with me and made me feel welcome in the beauty community. 👗 Erica Louie, also known as Miss Louie on YouTube, was the first fashion creator I followed when I graduated from college. She made relatable content around stylish but business casual apparel, which I so needed as a fresh grad entering the workplace. I felt like I grew up with her, watching her personal growth over the years as she’s become a mom and blossomed in her career. Chatting with both of them reminded me of the reason why we started Hue. - because everyone deserves to see themselves represented in the shopping journey. 💜 Thank you to both of them and CreatorIQ for bringing together an incredible group of leaders last week to celebrate the impact of creators in all industries. Nicole Clay Sylvan Guo Noureen Shallwani Angel Catalan Holly Guenther Elena Allison #creatorIQconnect #creatormarketing #influencermarketing

⚡ We at Hue. hear time and time again - customers don’t just want to engage with brands, they want to engage with a community of real people. Here are the creative ways leading beauty brands are engaging their communities ⬇️ Last week, we brought together +20 beauty execs in LA for dinner. The theme of the night? Community. 💇♀️ Nital Patel Scott shared how K18 Hair fostered a community of micro stylists and salon professionals to help convert customers to K18 when the brand was first getting off the ground. 💄 David C. shared how rhode skin listened to their community’s feedback, like when they worked with creator Golloria to launch new blush shades formulated for deep skin tones. 🧼 Roxana Ontiveros from Topicals shared the exciting news of their recent sold-out body bar launch, driven by the social media community that the brand has fostered. 🌟 In the beauty industry, it’s not just about products; it’s about people. What are your favorite ways brands are leveraging community? 🔮 Thank you to the community (pun intended :) ) of amazing beauty leaders who joined us for dinner last week at the incredible Cobi's in Santa Monica - Erin Sale Jennifer Lee Danielle Rivers Morgan Barnes Andrew Silberstein Kelly McDermott Kristy Roman Paige Mueller Sherry West, MBA Carolina Reis Oliveira Alessandra Zonari Misbah Uraizee Maurice Maschmeyer Arteen Arabshahi PS We’re hosting another beauty industry dinner at Shoptalk Chicago TOMORROW night! Dm me if you want an invite. Nicole Clay Sylvan Guo Noureen Shallwani Angel Catalan Holly Guenther Elena Allison

Join us for a curated dinner at Shoptalk Chicago next week on Oct 16! We’ve received RSVPs from leaders at E.L.F. BEAUTY, TATCHA, Bushbalm Skincare, Davines North America, Tangle Teezer Ltd & more! ⬇ 💜 DM us or respond to this thread to receive the invitation link! ✨ Hosted by: Hue., Nectar Social, & Fika Ventures #shoptalk #shoptalkchicago #beautydinner #shoppablevideo #videocommerce #poweredbyhue #beautynews Janvi Shah Sylvan Guo Holly Guenther Noureen Shallwani Angel Catalan Elena Allison

Speaking on an entrepreneurship panel recently at University of California, Berkeley, Haas School of Business, my alma mater, really made me pause and reflect on the journey so far building Hue. It’s easy to get caught up in the day-to-day grind of building a company, but moments like these remind me of the bigger picture—and all the lessons learned along the way. Lesson #1: Pivots 🧭 We’ve had our share of them, including a big one when we expanded from shade matching to shoppable UGC after digging into customer data. It was a tough decision, but setting clear time-bound goals kept us from spinning in circles. You can’t pivot forever; at some point, you have to make the call. Lesson #2 Sales and go-to-market 🤝 People need to be willing to pay for your product, not just say it’s a great idea. In a startup, you’re either a builder or a seller, and all founders need to understand how to sell. Crossing the chasm from a couple of beta customers to dozens—and hopefully hundreds—isn’t just about a good product. It’s about building real momentum. Lesson #3 Co-founders and team 💜 Trust is everything. Whether it’s co-founders, team members, or investors, you have to surround yourself with people who believe in you and your vision, especially during the inevitable ups and downs. One thing I’ve been navigating personally is the transition from being an individual contributor to a manager. There’s a shift in mindset—from doing everything yourself to empowering others to succeed. I’ve leaned on the Jeff Bezos Type 1 and Type 2 decision-making framework to figure out what to delegate and what to own. It’s an ongoing learning process, but it’s so critical as you scale. Fellow founders: What's been your top lesson learned as you've scaled up? 💡 Thank you to University of California, Berkeley, Haas School of Business Sarah L. Lena Corredor for having me and my fellow panelists Aron Solberg Julie Bell Imran M. Alavi for all the insights! Go Bears 🐻 #Entrepreneurship #UCberkeley #HaasAlumni #StartupLife #Leadership #FoundersJourney #Trust #Innovation #Reflection #Scaling #poweredbyhue #shoppablevideo #videocommerce Nicole Clay Janvi Shah Angel Catalan Noureen Shallwani Elena Allison Holly Guenther

Do you know an innovator in beauty? Or perhaps you are that change-maker?  Join Hue. next Tues, Oct 8th at Cobi's in LA for a curated dinner with K18 Hair, Murad, Solawave, CÉCRED, Ogee, SOS Beauty Group, rhode skin & more! It’s an incredible opportunity to connect with the leaders shaping the future of beauty! 💄 🚨 We have 2 seats left! 🚨 See you soon Nital Patel Scott (CFO K18) Erin Sale (CMO Murad) Andrew Silberstein (Founder Solawave) Tiffany Plater (SVP Marketing Cecred Jennifer Lee (COO SOS Beauty Group) Kristy Roman (Strategic Accounts OGEE) David C. (VP Finance Rhode). If you’re interested or want to recommend someone, drop a comment or DM me! ✨ Hosted by Hue. Nectar Social BAM Ventures 💜 Janvi Shah Sylvan Guo Noureen Shallwani Angel Catalan Elena Allison Holly Guenther #BeautyInnovation #poweredbyhue #shoppablevideo #videocommerce #Hue #NectarSocial #Beautydinner #creatorIQ

Curious about the creator strategies that Summer Fridays, Huda Beauty, amika, Tower 28 Beauty, Inc. and Jones Road Beauty are using to see results? 💡 I'm excited to attend CreatorIQ Connect in LA next week with my team at Hue. to hear from these beauty executives on their UGC strategies! Shoot me a DM if you'll be there, would love to grab coffee ☕ I'm looking forward to panels from industry leaders including: - Sarah Gibson Tuttle from Olive & June - Toto Haba from Benefit Cosmetics - Cody Plofker from Jones Road Beauty - Chelsea Riggs from amika - Tim Coolican from Milk Makeup and so many more! PS If you're in LA for the week, we still have a few seats available for our Innovators in Beauty Dinner in Santa Monica on Tuesday 10/8 - DM me if you're interested in attending. ✨ Nicole Clay Noureen Shallwani Sylvan Guo Holly Guenther Elena Allison Angel Catalan