We loved working with Mary Garrick! Having Miss Ruby Honey as our persona is so helpful!
Strategy, brand & communications expert | Change leadership, digital transformation, and management coaching consultant | Government subcontractor | Coach & team builder |
𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿 𝗼𝗳 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗺𝗼𝘃𝗶𝗲? 🎬** One of the most fun and creative parts of my process is helping clients pinpoint their brand voice by imagining their brand as a living, breathing character. It’s a little like casting a role in a movie—except the “movie” is your entire brand. When I was helping PRE4CLE revitalize their brand voice, I knew we needed to create something that felt nurturing yet powerful, with a sense of both care and advocacy. So, I asked: 𝘞𝘩𝘰 𝘦𝘮𝘣𝘰𝘥𝘪𝘦𝘴 𝘵𝘩𝘦𝘴𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘪𝘦𝘴? We landed on a unique hybrid persona—Miss Honey meets Ruby Bridges. • 𝗠𝗶𝘀𝘀 𝗛𝗼𝗻𝗲𝘆 (from 𝘔𝘢𝘵𝘪𝘭𝘥𝘢) is nurturing, kind, and deeply committed to the well-being and education of her students. She’s the gentle guide every child needs, making each one feel seen, valued, and capable. • 𝗥𝘂𝗯𝘆 𝗕𝗿𝗶𝗱𝗴𝗲𝘀 represents resilience, courage, and the fight for equal access to education. She embodies the spirit of breaking down barriers and advocating for the success of every child, no matter their background. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗯𝗹𝗲𝗻𝗱? Because PRE4CLE is more than just a preschool initiative. It’s a champion for equity, ensuring every child in Cleveland has access to high-quality education. Like Miss Honey, PRE4CLE provides nurturing support to families, and like Ruby Bridges, it advocates fiercely for equal opportunities. When you bring these qualities together, you get a brand voice that is both 𝘨𝘦𝘯𝘵𝘭𝘦 𝘢𝘯𝘥 𝘧𝘪𝘳𝘮, 𝘨𝘶𝘪𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘢𝘥𝘷𝘰𝘤𝘢𝘵𝘪𝘯𝘨—the perfect balance to represent PRE4CLE’s mission of preparing children for success in school and beyond. So, who would 𝘺𝘰𝘶𝘳 brand be if it were a character? 👇🏻 Let’s chat! #Branding #BrandVoice #Storytelling #Education #Marketing