Pristine Gems

Today’s couples are doing marriage their own way, and that includes the engagement. The engagement of celebrity couple Kaley Cuoco (The Flight Attendant and The Big Bang Theory) and Tom Pelphrey (Ozark) included their beautiful child and fancy-shaped diamonds. Cuoco’s unique engagement ring includes a cushion-cut diamond centered between two yellow diamonds, one baguette shaped and the other emerald. Designed by Shahla Karimi Jewelry, the three stones represent the couple and their child. The trend: Embrace your life and let it shape you. Fancy-shaped diamonds allow diversity in jewelry design and meaning. They can be gifted to represent a unique situation or make a bold statement. Pristine Gems’ combination of high-quality and distinctive shapes offers everything needed to achieve the extraordinary. #PristineGems #naturaldiamonds #fancyshapeddiamonds #engagementrings #NationalJeweler

The International Gem Society (IGS) recently published an article focused on the trending question: Should the market for natural and lab-grown diamonds be separated? Overwhelmingly, leaders from both sides agree a separation of the two markets is the solution to concerns surrounding origin, value, and transparency. Pristine Gems’ President Kunal Shah, who is also co-director of diamonds for the Indian Diamond and Colorstone Association, was interviewed for the IGS article. As a board member for the IDCA, an organization focused on ethical business transactions and transparency, Kunal advocates for a formal and complete separation. He also emphasizes synthetic and natural diamonds should not be sold at the same shows, aligning with American Gem Trade Association (AGTA) practices. This will eliminate confusion or questions over whether or not a diamond is natural. Kunal also suggests an ID system for natural diamonds to allow consumers to trace diamond purchases to their original mines. "This will increase confidence in a diamond’s authenticity as well as promote ethical mining practices worldwide,” states Kunal. Read more on this compelling debate in the full article below. #PristineGems #naturaldiamonds #fancyshapeddiamonds

Another Step to Ensure Authenticity The GIA (Gemological Institute of America) has launched a new Jewelry Report service. This initiative is part of an ongoing effort of the GIA, and the industry as a whole, to instill consumer confidence and trust when investing in diamond jewelry. The report will share detailed information about the piece provided, including verification of metals, characteristics of diamonds, and specifics of engravings. Grading ranges will be provided for clarity, color, and estimated carat weight of diamonds. Each report will include unique, secure identification for every piece submitted. For additional fees, you can add new engravings and receive a 360-degree video of the jewelry examined. You can join the waitlist for this program by submitting a form. The more the industry invests in resources to increase transparency for consumer confidence, the more consumers will feel comfortable investing in diamonds. Pristine Gems extensive selection of fancy-shaped diamonds represent all that is superior in natural diamonds. Our customers buy with confidence so their customers can do the same. Contact Us: sales@pristinegem.com #PristineGems #GIA #jewelryreport #naturaldiamonds #fancyshapeddiamonds #consumerprotection #LenoreFedow

Olympic Gold Pairs Best with Natural Diamonds Winners at the Olympics Paris 2024 shine even brighter from their display of natural diamonds along with their gold! USA Gymnastics gold medalist Jordan Chiles’ enhanced her mega-watt smile with a stunning set of natural diamond grills while showing off her gold medal. The grills were created by Jimmy Phan (Jimmy Boi) who is known for custom pieces created for celebrity athletes. For over 4,000 years, grills have been a symbol of power and status. Clearly, Jordan is keeping that association strong. Simone Biles became the most decorated gymnast in American history during this Olympic season. Speaking of decorated, she wore gorgeous natural diamonds during her mat performance and added to the glitz for her post-performance photos. Simone’s love of fancy-shaped diamonds has been apparent since her wedding engagement when she proudly donned an oval-shaped diamond engagement ring by designer ZoFrost & Co. Pristine Gems proudly supplies fancy-shaped natural diamonds. With us, all our clients are winners. #PristineGems #2024Olympics #naturaldiamonds #fancyshapeddiamonds #engagementrings

The discovery of a 19.22-carat diamond will prove life-changing for one family in India. For over 10 years, Raju Gound and his family have leased mines in Panna city from the government in hopes of finding a diamond. They mostly search during monsoon season when agricultural and masonry work is unavailable. “I was sifting through the stones and saw something that resembled a piece of glass. I held it up to my eyes and saw a faint glint. That's when I knew I had found a diamond," said Gound. Natural diamonds—unmistakable. #PristineGems #GIA #jewelryreport #naturaldiamonds #fancyshapeddiamonds #consumerprotection #LenoreFedow https://lnkd.in/eBGArQiH

In closing July, we can't help but acknowledge the beauty of rubies. They pair perfectly with fancy-shaped diamonds. Check out this gorgeous creation by Artistry, Ltd. Bold and simultaneously romantic, diamonds and rubies are a match that shine all year. Whatever the birthstone, Pristine Gems has the fancy-shaped diamonds to empower them. https://lnkd.in/etTz3WM4

The wedding of Anant Ambani and Radhika Merchant captured the world’s attention with its beauty, extravagance, and fashion. That included a feast for the eyes in natural diamonds. From strategically chosen dates to fancy-shaped diamonds, every detail was meticulously chosen as the son of India’s wealthiest man married. Some of the world’s wealthiest were in attendance, including many celebrities and dignitaries. All wore a display of breathtaking jewelry crafted with natural diamonds. The groom wore a stunning diamond cheetah brooch by Lorraine Schwartz, a reference to his 3,000-acre animal rescue sanctuary Vantara. Radhika donned a variety of jewelry, including countless fancy-shaped diamonds. Kim Kardashian could not be missed mingling with the wedding party, wearing her own choice of Lorraine Schwartz. This iconic wedding celebrated love of all things fancy, including fancy-shaped diamonds. Loyalty to natural diamonds continues to be reflected in the choices of the world’s wealthiest and most powerful. Pristine Gems takes pride in supplying natural, fancy-shaped diamonds that meet the demands of today’s most selective consumers. #PristineGems #finejewelry #Ambani #diamonds #fancyshapediamonds #jewelrydesigners #naturaldiamonds #RelianceIndustries

Rich in Reputation Working in the diamond industry means wealth naturally surrounds you. However, gems of any cut, quality, and origin get their true value from the supplier’s reputation. How are you known to others? What opinion do colleagues, friends, and family have of you? The answers to those questions can polish or tarnish everything, from your career to your personal relationships. One’s reputation depends on the opinions, biases, and mindset of others. As we learn from our earliest years, never give anyone a reason to speak badly of you. Prevention of wrong-doings is the best way to maintain a positive reputation. In business, your success and wealth are inextricably linked to your reputation. The best marketing, slogans, and branding can promote the most valuable products and services. However, your reputation is the intangible asset that generates your wealth. At Pristine Gems, we pride ourselves on a stellar reputation that has strengthened during our forty years of success. We make every decision guided by our longstanding commitment to integrity and transparency, which continues to fortify our reputation in the diamond world. With every handshake, we add shine to our diamonds. Working with Pristine Gems means benefiting from our reputation: sales@pristinegem.com #PristineGems #finejewelry #diamonds #fancyshapediamonds #diamondsupplier #reputation

De Beers Delivers Proof at JCK 2024 Although lab-grown diamonds (LGD) maintain a strong industry presence, natural diamonds continued to be spotlighted by the biggest names at JCK 2024. To further emphasize this trend, De Beers Group announced suspending their production of LGD for jewelry purposes and turning over their Lightbox factory. With natural diamonds prioritized, De Beers Group introduced DiamondProof. DiamondProof is a countertop detection device for retailers to verify natural diamonds on the spot. The ability to quickly, conveniently confirm natural versus LGDs will help those who “can’t tell the difference between the two” gain insight and awareness. Price point will no longer be the big differentiator as consumers have access to this defining test that alerts, Yes, there is a difference! The cost for De Beers Group's DiamondProof will hover around $12,000 for this 12” by 12” device; however, its value is both short- and long-term. Empowering consumers with retail-level access to this verification instrument instills confidence in their purchase, making them immediately aware of what they are buying. The ability to verify natural diamonds from imitations is the best way to promote them. In a world filled only with Pristine Gems' diamonds, a tester would not be necessary. We supply only natural diamonds, making our fancy-shapes even brighter. #PristineGems #JCK2024 #DiamondProof #DeBeers #naturaldiamonds #jewelry #diamondeducation #RobBates