Puget Sound Research Forum

It's a new year and time for a new talk! Have you been wondering about how to use and when to use synthetic data? Come to our January 16th presentation Synthetic Audiences, Real Insights: Unpacking the Strengths and Weaknesses of AI-Driven Respondents. Derive One’s Darin Klein and Samir Saluja will demystify the concept of AI-driven “synthetic audiences”, providing a high-level look at how this groundbreaking technology works. You will discover how synthetic personas are created, how their responses stack up against real-world data, and what this means for the future of research and your own projects. Register now. https://lnkd.in/gS866iPn

☃️ Join us for a toast to close out 2024 and welcome 2025! ☃️ Come on December 5th, from 5-9pm at Elysian Brewing in Capitol Hill, to connect with fellow research pros over festive drinks and lively conversation. It’s the perfect evening to expand your network, share insights, and ring in the season with friends old and new. You can also take advantage of our Black Friday Sale and get $5 off a PSRF membership through Dec 6th! Use code: 2024PSRFBlackFriday   Date: December 5th Time: 5-9pm Location: Elysian Brewing, Capital Hill Address: 1221 E Pike St Ste 203, Seattle, WA 98122 Cost: Free to everyone

Register now for this Thursday's luncheon 11/21 - Beware the Black Box: A/B Testing, Randomized Controlled Trials, and Experimentation Dr. Mathew Isaac of Seattle University will share tips on navigating the “black box” of online platform studies (e.g., Facebook A/B tests, Google AdWords) whose underlying algorithms can result in skewed or “divergent delivery.” He will discuss how to properly determine a study such as an A/B test or randomized controlled trial experiments provides causal vs. correlational insights. Come… •Learn best practices to design more accurate, credible studies—enhancing the results you deliver to your stakeholders or clients. •Gain insights on how to evaluate and apply experimental findings to make informed marketing decisions. https://lnkd.in/g5dzkvWH

A huge thanks to Courtney Crosby, PhD for this month's interesting chat about how to work across UX and MR silos to provide holistic views of customers and their needs. A second huge thanks to Hemispheres: Research for Humans and their team for the last minute hosting of the event when Ivar's had an emergency closure. A third huge thanks to our intrepid members who made it to the talk. 👏👏👏👏👏 We look forward to seeing everyone back at Ivar's on Nov 21st to hear Mathew Isaac of Seattle University talk: Beware the Black Box: A/B Testing, Randomized Controlled Trials, and Experimentation

🔔 Register now for Thursday's event! 🔔 We are excited to hear what Courtney Crosby, PhD of Expedia has to say at this month's luncheon. Courtney will talk us through effective ways to break down business silos & advance insights adoption. https://lnkd.in/gDN24T5a

Register now for miss this month's luncheon featuring Courtney Crosby from Expedia Group! Courtney will share actionable strategies for breaking down silos and fostering cross-team collaboration to deliver more impactful insights in your UX or market research. In this session, you’ll: · Discover proven methods to align teams around user-focused design. · Learn how to position your research as a key driver in product development and decision-making. Courtney will present a case study on how nine business areas collaborated on customer-centric product improvements for the successful launch of Expedia Groups new One Key loyalty program. Take advantage of this opportunity to elevate your insight's impact! https://lnkd.in/gDN24T5a

This Thursday come join us for a toast the end of summer and the start of a new season of great events.  Some of the illustrious folks coming so far are Douglas Griffen (Converge), David Yusem (Shift Up), Lisa Horwich (Pallas), Lisa Richmond (Jasper Colin), Michelle Berg (Hypothesis), and David Bauer (Hemispheres). Its a great time to grab a drink and catch up with old and new friends. 🍻 ☀ 🤝 Happy Hour Details: Date: September 26, 2024 Time: 5pm - 7pm Where: Elysian Brewing. Capital Hill Address: 1221 Pike Street Seattle, WA 98122 Web Address: Capitol Hill | Elysian Brewing Parking: Street Parking and Paid Parking Lot across the street at the Bank of America building (Diamond Parking) Transit: Walking distance to the Broadway Light Rail Station and numerous bus stops https://lnkd.in/gbcvzXMz

Don't forget to sign up for this Thursday's excellent speaker Mirena Zannou - Sr Director of Member Insights, First Tech. Come learn how to build an insights organization that drives businesses and how agencies can partner with clients to be valuable assets especially in turbulent times. https://lnkd.in/gPZ63f_Q

Happy Fall! We hope everyone had a great summer! We are excited for the new 2024-2025 season for PSRF. We have lots of great speakers planned and fun social events starting with one in partnership with Women in Research (WIRe) on Sept. 29th. at the Elysian Brewery. Don't forget to sign up for your membership soon to maximize your benefits. Sign up here for the September 19th luncheon: https://lnkd.in/gPZ63f_Q

Sunshine is predicted for Thursday! 🌞 Don't forget to come share the fun at PSRF's Summer Social! Let's raise a toast to a great year! Free to members & nonmembers to network. See you all there! 😎 🍻 🎉 https://lnkd.in/gA2sAa9t