R/GA

Huge congrats are in order this Monday. Our Gatorade partners and team have won two Effie Awards Latin America awards for our “Three Vueltas” work, earning gold in “seasonal marketing” and “non-alcoholic beverages” categories. With Three Vueltas, Gatorade joined the celebration of the first anniversary of Argentina’s third World Cup with a special Gatorade bottle that opens with three turns of the cap. This innovative product design and campaign honored the corresponding championship year with each turn (1978, 1986, and 2022), allowing the brand to join Argentina's week-long celebration of this historic moment in sports. Congratulations to our Gatorade partners and team.

This was a really fun one to make! This would have probably taken a whole team of artists and thousands of hours to make a year ago (or maybe even a month ago), but with these new tools I was able to pull it together on my own in a fraction of the time. This video only scratches the surface of the surface of what these new tools bring to the creative table and I, for one, am very excited to go deeper. #adobe #firefly #RGA #Runway #generativeAI #GlobalCreativeSummit

What does it mean to be a creative innovation company? It means pushing boundaries and embracing change. And having some fun along the way. At R/GA’s annual Creative Summit, we brought together brilliant minds from across the globe to do just that — to dream big and rethink how we create impactful work for our clients. The energy and inspiration across the three-day summit was electric. Designers, creatives, technologists, and futurists joined forces to learn, question, debate, and ultimately shape what’s next. To capture the spirit of the summit, we tapped into Runway.ml’s new video-to-video feature, randomly transforming our attendees to everything from fruit to cyborgs to manga characters, to show the versatility of this new tool and the creativity it can enable. And with a little help from Adobe Firefly, we even had some fun with our iconic logo.

Huge congrats are in order this Monday. Our Gatorade partners and team have won two Effie Awards Latin America awards for our “Three Vueltas” work, earning gold in “seasonal marketing” and “non-alcoholic beverages” categories. With Three Vueltas, Gatorade joined the celebration of the first anniversary of Argentina’s third World Cup with a special Gatorade bottle that opens with three turns of the cap. This innovative product design and campaign honored the corresponding championship year with each turn (1978, 1986, and 2022), allowing the brand to join Argentina's week-long celebration of this historic moment in sports. Congratulations to our Gatorade partners and team.

“The City of Genius” has arrived and we know you’ll want to visit. R/GA has partnered with Moncler on the highly anticipated launch of “The City of Genius,” bringing together world-renowned icons from the realms of fashion, art, cinema, and music—such as Rick Owens, Donald Glover, Edward Enninful, Jil Sander, and Willow Smith—to create one of Moncler’s most ambitious collaborations yet. As part of this collaboration, we have developed a digital experience for ‘The City of Genius’ that is seamlessly integrated into moncler.com. This immersive, interactive experience allows visitors to explore a virtual skyline representing the vision of each collaborator’s creative "neighborhood." As new collections drop, the digital city will continue to grow, offering fresh content and experiences that keep fans engaged with the latest from Moncler Genius. Explore the experience here: https://lnkd.in/eeQf3v8U

Our own Tiffany Rolfe joined YouTube Advertisers to discuss how brands can leverage YouTube to engage with audiences, partner with creators, and capture attention with video. Watch the full conversation here: https://lnkd.in/da9mPAHQ

Join Tiffany Rolfe (she/her), Global Chair and Chief Creative Officer, next month at Web Summit Lisbon for her dynamic main stage talk exploring the future of commerce and creativity. During this session on November 12, 10:55 AM, Tiffany will discuss the unprecedented opportunities for brands to stand out in today's AI-powered world. Interested in connecting with the R/GA team on the ground? Let us know at rga.com/contact-us.

If you're heading to Athar Festival this year, you won't want to miss R/GA's own Robert Northam and BSF's Hanin Aloufi, MA, CBM®, CIL®, Head of Group Marketing & Corporate Communications, as they discuss how to create brands that are fit for the future, blending tradition and innovation whilst staying true to the roots of a business.

As end-of-year approaches, Nick Coronges, Global Chief Technology Officer, shared his 2025 predictions with The Drum: Generative AI playing an even bigger role in transforming the way brands and agencies approach commerce, resulting in a more attractive ROI. What do you think is ahead for 2025? Read the full piece here: bit.ly/4fmmk15 Story by Kendra Barnett