R/GA reposted this
Huge congrats are in order this Monday. Our Gatorade partners and team have won two Effie Awards Latin America awards for our “Three Vueltas” work, earning gold in “seasonal marketing” and “non-alcoholic beverages” categories. With Three Vueltas, Gatorade joined the celebration of the first anniversary of Argentina’s third World Cup with a special Gatorade bottle that opens with three turns of the cap. This innovative product design and campaign honored the corresponding championship year with each turn (1978, 1986, and 2022), allowing the brand to join Argentina's week-long celebration of this historic moment in sports. Congratulations to our Gatorade partners and team.